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When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. If you want to increase attendee retention, you need to figure out what makes your audience come back. Each event planner should know what makes their particular audience tick and get competitive.
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement. Press play and enjoy!
One of the hottest topics in the events industry nowadays is hybrid and virtual audience engagement. But as the Event Tech Podcast highlights today, you can’t really talk about audience engagement without including audience response systems in the conversations. Audience Response Systems Are Not New.
Let’s figure out how to measure your event audience engagement. . To measure event audience engagement, track these 14 KPIs for your next event. . Look for sessions with high attendance and low drop-off rates to better understand event audience engagement. . The only problem is that there are so many KPIs to analyze.
“Know thy audience!” When it comes to engagement success, “You need to start by diving into what your audience really likes, then dig a bit deeper to uncover what life is like around them,” says Dahlia. Now, more than ever, a feel-good moment is going to resonate, no matter the age of your audience” shares Dahlia.
The Wheel of Belonging: A Framework for Audience Understanding Storycraft Lab’s research of belonging began with a collaboration with Google’s Experience Institute, where we explored evolving techno-social norms. For instance, corporate planners and managers exhibited different touchpoints compared to those in the fintech sector.
they’re equipped with the lighting, a camera, white backdrop and monitors so they can see the audience and interact with them in real-time. “[It] But as Cameron says, this is corrected for using holograms, getting the attendee onstage to be seen and heard right in front of the audience. “An
The future of the events industry is uncertain, but today’s #EventIcons guest thinks that it’s going to split into two huge chunks: one belonging to the digital event planner and the other one to the in-person event planner. So right now, a lot of planners are trying to replicate the in-person experience digitally.
Cut the Quality and You’ll Cut Your audience. You need to invest in a platform that supports high-quality broadcast video, and you need skilled professionals who can design compelling content to keep your audience engaged. Food is another way to keep the audience in front of your presentation, instead of getting up to go to the fridge.
She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner. Let’s dive right in!
Read More : Wellness at Work: How Meeting Planners Can Enhance Productivity, Engagement and Retention Nichols suggested what he calls the GLADS approach.
But to mesmerize your audience with something they haven’t seen before, meeting planners should invest time developing a productive relationship with an AV partner. By signing a contract with a venue, meeting planners can quickly lose their freedom to choose their AV provider. Meeting planners are the leaders of event teams.
Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters. Across the more than 70 sessions, audience participation was encouraged.
Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Most have multiple impairments, and that includes the audience and the speakers.
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?
Inspired by Burning Man’s “Net Positive” approach, planners are designing events that don’t just minimize waste but actively leave a positive impact. In the same way, AI and supportive administrative teams work behind the scenes, handling the details so planners can focus on the heart of the experience.
Arguably one of the biggest pain points for planners, driving engagement isn’t quite as hard as one might think. Back before virtual events were the norm, planners already dabbled in event apps. Because audiences are participating from home, it’s easy to get sidetracked by the dog or the mailman. Gamification Wins.
Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. Both audiences will thank you!
How can planners help their attendees to feel a sense of genuine belonging through their event design? In this February 2024 magazine feature story, Henshalls insights provide guidance to planners around how to create neuroinclusive events and why its crucial as the industry evolves. Is There a Formula for Happiness?
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Planners can even plan on going completely paperless. Event Technology Provides Analytics & Data.
Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Zoom , in its limited form, is still a choice for many virtual event planners because it’s budget-friendly and easy to use. Enhanced virtual audience engagement.
While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? F&B / Catering.
Since the pandemic, many planners have started playing with using pre-recorded sessions rather than live and offering event content on-demand. What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. Event Planners Have Less On Their Plate. Why asynchronous events?
The result is a chaotic, volatile environment in which meeting and event planners are struggling to optimally balance their meeting objectives with attendee preferences and safety, constantly changing guidance from the CDC and local government rules restrictions. What are planners to do? It’s a win/win,” she says. Hybrid Events.
That’s why it’s important for event planners to understand what drives them and why. Planners can use Bluetooth Low Energy and RFID technology to create heat maps. Additionally, planners can observe these changes over time by using the timelapse function. . For example, planners can identify and prevent a bottleneck on time.
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs. Engagement KPIs.
Most planners didn’t even hear of them prior to 2020! Depending on the venue and the size of in-person and virtual audiences , these experiences can take many forms. The rest of the audience tunes in virtually. For the last two years, virtual audience expectations have been consistently rising.
These verticals include nearly 200 unique roles, from event planners and production crews to performers and rental vendors. Together, they represent a vital economic force, connecting communities, businesses, and audiences. Performances (concerts, theater, opera, dance, comedy).
Even though virtual events are set to become the new normal, not many planners have experience with this paradigm. Because planners and companies aren’t sure which way is North right now, it’s easy to disregard the things that could make or break the virtual experience for everyone involved. 1 PowerPoint Heavy Content.
They claim that event planners should take note. After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, social media presence, and audience engagement. The two audiences do not have the same experience, but they have an equal footing. High Production Value.
Today, we’ll begin by addressing questions related to hybrid events that most planners considered at least a couple of times. Well, very simply put, a hybrid event is an experience that brings together people at a physical venue, where everything is taking place, with a virtual audience. Do I Have To Plan Two Different Events?
In the past two years, we’ve covered nearly every aspect of planning virtual events and keeping virtual audiences entertained from the safety of their homes. Our Chief Einstein, Will Curran, recently gave event planners some really sound advice at his talk at Untethered 2021. Safe Event Layouts In 2021.
They go over the recent changes in the events industry, ROI metrics, diversity and inclusivity, sustainability, and her favorite resources for event planners. “Event planners are realizing that they need to evolve to be event marketers. ” And last but not least, virtual audience engagement.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. For example, your audience can complete challenges , receive points for each completed challenge, and see where they are on a leaderboard. Gamification should help planners achieve their event goals.
Can you feel that, event planner? Virtual audiences should no longer be treated as second-class citizens but rather as equal to your in-person crowd. After all, chances are that the virtual audience is even bigger than the in-person one. That way, they know what camera to look at to fully engage with the virtual audience.
Stronger Recall: Print ads drive a remarkable 77% higher brand recall compared to digital, making it more likely your audience remembers your hotel when its time to book. A thoughtfully designed magazine advertisement can showcase your hotels unique values and engage audiences emotionally.
With the advent of virtual events, planners became game-changers. Because after producing so many virtual events, our team reached the conclusion that planners tend to forget why they’re passionate about the industry in the first place. How can they better engage with the audience?
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Whether event planners intentionally design them or not, attendees will have had an experience at an event. In a sense, all events are experiential.
Studios used to be reserved for news broadcasting and talk shows with an in-person audience, but the pandemic has paved the way for the events industry to enter these magical places with high-production value as well. Planners should follow the hybrid event model that will best help them reach the goals of their event. Happy planning!
See in action how planners can amplify it to multiply ROI. Angela Minardi The event kicked off with a keynote from Angela Minardi, founder of Fit City Adventures , who redefined wellness and broke down how planners can better incorporate iteasily. Wellness is already in events DNA. Wellness] is not just 6 a.m. Brain Breaks.
Surprise Perks Leave a Lasting Impression Most meeting planners evaluate hotels based on predictable factors: space, facilities, amenities, and cost. A thoughtful upgradebe it a complimentary spa voucher, a room upgrade, or a personalized welcome packagesticks in a meeting planners mind long after their initial visit.
Can we solve the audience engagement challenge once and for all? These topics present some of the biggest pain points for event planners. Both a novice planner as well as a seasoned veteran will undoubtedly find some value in this e-book. Audience Engagement: Choose Your Own Adventure. Why Hybrid. The 365 Community Model.
Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Next, we introduce eight trends that savvy event planners are embracing in 2023 and three that aren’t worth your time or attention this year. As an event planner, you have the power to make events more diverse, equal, and inclusive.
In fact, according to our State of The Industry Survey , 64% of planners believe hybrid events will be the most common experiences in 2021. Fresh off of the steep learning curve that was virtual, planners must now brace for the challenges presented by hybrid. And venues have been paying attention to the upcoming needs of planners!
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