Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. Your website is for everyone.

Website 111

Website SEO Automation Social Media 111

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. All you have to do is ask your audience what they need.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

JULY 15, 2024

Providers of AI-powered real-time translation platforms specifically for events like Interprefy and Wordly can instantly interpret live speech — providing audio, subtitles, captions, and transcripts in an attendee’s preferred language. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Vice versa?

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

NOVEMBER 6, 2024

She brings extensive experience in strategic communications and public relations to her new role, having worked across public policy, higher education, and media. She most recently served as chief of public information at Sinclair Community College. Cruz previously served as executive director of the Mt.

Public Relations 52

Public Relations Advertising Tourism Tourism 52

Convene by PCMA

DECEMBER 7, 2021

Throughout the pandemic, we filled the void of our canceled events by launching virtual events and webinars, retooling our business models with 365 platforms, and diving headfirst into content marketing. But did we really listen to our audiences? What problems are we solving for them? How and when do they want to consume information?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

DECEMBER 11, 2024

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.

Trade Show 52

Trade Show Social Media Events Trends 52

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Your logistics team will be responsible for the execution of the event. Fundraising.

Sponsors 149

Sponsors Logistics Vendor Events 149

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 100

Marketing Marketing Social Media Communications 100

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. For example, food magazines would be better platforms to run PR for food events.

Social Media 62

Social Media SEO Public Relations Events 62

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Logistics Your logistics team will be responsible for the execution of the event.

Sponsors 97

Sponsors Logistics Vendor Events 97

Interface Tourism Spain

SEPTEMBER 2, 2024

AI has been part of our daily lives for quite some time: from chatbots used by companies to automatically respond to frequently asked questions and simulate human conversations, thereby improving customer service efficiency, to personalized recommendations from platforms like Netflix or Amazon, which analyze our behavior to suggest content.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Interface Tourism Spain

SEPTEMBER 2, 2024

AI has been part of our daily lives for quite some time: from chatbots used by companies to automatically respond to frequently asked questions and simulate human conversations, thereby improving customer service efficiency, to personalized recommendations from platforms like Netflix or Amazon, which analyze our behavior to suggest content.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Convene by PCMA

DECEMBER 4, 2023

Influencer marketing enables you to: Reach younger audiences. Influencers are deeply embedded in digital culture, providing a direct channel to audiences who cannot be reached as easily through traditional marketing channels, like Gen Z and millennials. Find a more qualified, new audience. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

MAY 1, 2024

Her new appointment is a key part of ASM Global’s sustainability goals, which include the elimination of single-use plastic as one of the pillars in the ASM Global Acts platform. Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist.

Public Relations 52

Public Relations Sports Sustainability Promotion 52

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience.

Registration 52

Registration Marketing Marketing Social Media 52

Crowdriff

JANUARY 21, 2019

Instead, you need to meet audiences where they are. Snapchat may have been the first platform to popularize the Stories format, but this past year the big story (excuse the pun) was Instagram’s similar feature, which surpassed Snapchat’s popularity. In the coming year, make sure you’re prepared to meet your audience wherever they are.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

MARCH 8, 2024

Remember, social-media posts don’t have as much permanence as other platforms, so look at these as opportunities to get creative and have some fun. Social-media users expect to be entertained, so you can lean into that by speaking to your audience on a human level, using memes, like the International Builders Show did. Make it a meme.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. In fact, platforms like Instagram and TikTok are perfect for nurturing colder leads by inspiring, entertaining, and relating to viewers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

DCI

MARCH 20, 2023

Millennials and Gen X are key targets The report found that millennials and Gen X are the most reported target audiences for journalists. Academic experts are highly credible According to the report, academic experts are the most credible sources, followed by CEOs, company PR professionals, and agency PR professionals.

Media 52

Media Trends Site Selection Public Relations 52

Gavel International

JUNE 8, 2021

Additionally, privacy demands are pushing brands to get creative in an unprecedented way to build audiences, campaign lists and fill lead pipelines. Social media platforms. Ignore the terms of use or community standards for the social media platform or channel. The result? Cookie policies. Privacy policies.

Social Media 52

Social Media Media Technology Technology 52

Crowdriff

OCTOBER 31, 2018

asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company. “It’s Owens explains that not only is it difficult to sum up the experience to potential visitors in a concise manner, but that elevator pitch changes depending on the audience member.

Website 52

Website Social Media Public Relations Platform 52

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. Published rates fluctuate dramatically from media platform to media platform based on how much you buy, when you buy it and who you’re competing with for the spend.

Advertising 52

Advertising Prospect Public Relations Media 52

Bizzaboo

DECEMBER 4, 2023

The event planning team collaborates with marketing to create compelling content that resonates with the target audience. Their role in fostering marketing-sales alignment, from strategic planning to lead generation and data analysis, is indispensable in turning B2B conferences into successful platforms for business growth.

B2B 59

B2B Event Planning Conference Logistics 59

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. AGENCYEA Chicago, IL Agency EA links brands to their target audiences through hybrid and virtual events, strategic marketing campaigns, digital engagements, and experiential activations.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. This type of AI can be employed in marketing automation platforms to determine whether a lead is a good fit for a campaign, recommend improvements in email messaging or cadence, and much more. perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

OCTOBER 13, 2024

The SuperZoo pet retail event finds playful ways to engage its audience on social media. According to a joint study by Forbes Advisor and Talker Research, younger generations are using social platforms as search engines and discovering brands (including event brands) through their profiles and posted content. Choose the right channels.

Social Media 52

Social Media Media Retail Public Relations 52