Remove Audience Remove Prospect Remove Sustainability
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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

From leveraging data analytics to embracing personalization, sustainability, and optimized campaign techniques, these approaches will help you capture more business while demonstrating clear value to stakeholders. Sustainability as a Value Proposition Meeting planners view sustainability as a primary factor when planning events.

Proposal 130
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Canadian Tariffs Triggering Reputation Tarnish for U.S. Destinations

Smart Meetings

Visit California brought representatives from around the world to Los Angeles for Outlook Forum last week to hear what the prospects for travel to the Golden State are from all corners of the globe. Destinations worldwide are fighting for this audience. Smart Meetings was there and brought back this report.

Trends 244
MICE professionals

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Event Case Study: MPI Southern California WeCon 2024

Smart Meetings

And as sustainability remains a crucial element for an increasing number of event profs and destinations, small meetings make sustainable practices a bit easier to implement, as smaller groups require a little less of, well, everything. This has required them to change how they reach out to prospects. “We

Events 246
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Everything you need to know about planning events with purpose

Endless Events

Why you need to track audience engagement with your event’s ‘why’. As we dive into this article, you’ll notice that we mention sustainability quite a bit. Authenticity is a vital component of forming that connection and getting prospects excited about the event. This is why it’s just so important that you know your audience.

Speakers 185
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Why Event-led Growth Is the Key to Long-term Success

Smart Meetings

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Make attendees the center of attention during the event and utilize post-event resources as an effective way to sustain a buzz following the event.

B2B 246
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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.

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IMEX 22 Welcomed Record Number of Attendees

Smart Meetings

Encore Global hosted “Break Free, a journey of transformation” which invited guests to take part in an interactive survey focused on the sustainability efforts at IMEX while touching all the senses in a dramatic LED-enhanced space. IMEX2022 #meetings #meetsmart #CSR pic.twitter.com/NKJ84OXuu9. pic.twitter.com/dD39yCSkL3. —

Attendee 293