Convene by PCMA

JANUARY 6, 2025

While the Wicked refresh reinvigorated interest from the Broadway musical loyalists by staying true to the source material and paying homage to its original stars with movie and press tour cameos, the marketing campaign went full throttle to attract new audiences. Broaden the audience with strategic partners. Be everywhere.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Convene by PCMA

OCTOBER 9, 2023

Start by digging into your current registration lists and leveraging machine learning to identify key trends — job titles, company types, representation from geographic areas, and show history. If we believe price sensitivity is a concern for our audience, we may experiment with a one-day sponsored promotion.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. 2024 has certainly been event ful year.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JULY 15, 2024

Humans are still critical to engineer prompts and identify when the output is inaccurate or falls short — including tone and terminology that doesn’t align with the industry, audience, or message. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

MARCH 8, 2024

If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. I am the Director of Social Media, of course I want you to try fun social media trends.” Layering text over a photo or video with the trending typing sound is a simple yet effective way to get your message across.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. The trick is to embrace the abstract, while avoiding trite phrases or losing connection to the industry or audience’s pain points.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Motivation Excellence

JANUARY 26, 2019

You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience.

Communications 130

Communications Communications Marketing Marketing 130

DCI

MARCH 20, 2023

Here are some key trends in media relations that economic development professionals should keep in mind when working with the media: 1. Millennials and Gen X are key targets The report found that millennials and Gen X are the most reported target audiences for journalists. This reiterates a key point we share with clients.

Media 52

Media Trends Site Selection Public Relations 52

Convene by PCMA

DECEMBER 7, 2021

But did we really listen to our audiences? As we move forward, it’s important to reconnect with our audiences — revise personas and buyer journey maps, conduct needs analyses, and take the time to better align offerings with needs. What problems are we solving for them? How and when do they want to consume information? based events. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Hand-picked news, tips, and, trends, direct to your inbox. ?. Fundraising.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

JANUARY 12, 2023

As early as 2015, a Microsoft Digital Trends report found that nearly half of consumers were more likely to engage with digital experiences that offered seamless integration with their physical world, signaling a shift in how consumers expect the physical and digital worlds to blend. Technology must be executed with greater intention.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign. .” — Clinton Hall , Web Developer “AI is a useful tool for uncovering strategic insights.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. By helping these services understand the meaning and context of your web content, you better enable them to deliver it to the most relevant and interested audiences.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Tell us more about your audience,” Ortale said. RELATED: Read a Fortune article on the rise of bleisure travel. Lean Into Bleisure.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

JANUARY 19, 2023

But in a world where people spend less than 10 seconds reading an email and are skeptical of generic promises, it’s critical that copy taps into the true, unique benefits and motivations for every audience segment — and compels action with just a few powerful words. “I We are marketing to people. Do they long to be a part of a community?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

OCTOBER 4, 2021

Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

FEBRUARY 13, 2023

Also consider positioning your event as the place where key members of the industry gather to shape next practices and trends. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

DECEMBER 30, 2021

We channeled our certainty into a communications strategy that would instill confidence into our audience. And while having the opportunity to learn is important to their audience, Insuretech organizers didn’t over-program their event — after so long apart, people just wanted to be together. ” (Courtesy Insuretech Connect).

Public Relations 98

Public Relations Events Communications Communications 98

DCI

JANUARY 27, 2022

Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . However, destination public relations professionals need to realize that their PR efforts should extend to more than the usual suspects. Of course landing destination coverage in the travel press still has its role and purpose.

Media 80

Media Travel Travel Fashion 80

Convene by PCMA

OCTOBER 22, 2021

While it took some time to generate awareness in the initiative’s first year, we sensed sustainability would be a growing trend in the baking industry and brought the program back to the triennial show in 2013. That year, 65 companies submitted entries and five received top honors in their respective categories.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

APRIL 30, 2024

Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Bring your audience behind the scenes. When it makes sense, allow your audience to see where you’ve made mistakes and how you’re addressing them. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

MAY 19, 2023

To create compelling messages with tangible meaning for our audiences — who are growing younger by the day — the time is right to rethink our approach. Make no mistake, audiences are feeling overwhelmingly positive about our industry. Listen to your audience and the answer will become clear.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering.

Public Relations 52

Public Relations B2B Audience Social Media 52

Interface Tourism Spain

SEPTEMBER 2, 2024

All the news Back to newsroom Artificial Intelligence (AI) is already here; it’s a reality and far from being just a trend. In the field of communication and public relations, we see how generative AI has become a powerful tool. Generative AI: ally or enemy? Or do we suddenly believe everything we see on the internet?

Public Relations 52

Public Relations SEO Tourism Tourism 52

Interface Tourism Spain

SEPTEMBER 2, 2024

All the news Back to newsroom Artificial Intelligence (AI) is already here; it’s a reality and far from being just a trend. In the field of communication and public relations, we see how generative AI has become a powerful tool. Generative AI: ally or enemy? Or do we suddenly believe everything we see on the internet?

Public Relations 52

Public Relations SEO Tourism Tourism 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Listing your event on these websites connects you with your target audiences.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Be a matchmaker.

Attendee 116

Attendee Trade Show Registration Certification 116

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Hand-picked news, tips, and, trends, direct to your inbox. ?

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

APRIL 6, 2022

Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. The future is uncertain and scary — we must get comfortable being uncomfortable and taking risks to try new things.

Retail 98

Retail Public Relations Events Regulations 98

DCI

JULY 13, 2023

During the 2023 Public Relations Society of America ( PRSA ) Travel and Tourism section conference in Madison, Wisconsin, attendees dove headfirst into a discussion on how best to connect destinations with the meetings and events press. Their publications – reminder! Who Are You Writing For?

Meeting 70

Meeting Public Relations Events Planner 70