Remove Audience Remove SEO Remove Website
article thumbnail

Why and How to Audit Your Website

The Abbi Agency

Performing a website audit is a critical step when it comes to understanding a critical piece of your marketing funnel, whether you’re seeing tons of traffic and conversions or none at all. The Bottom Line: A properly optimized website performs better and converts more users. A schema helps SEO crawlers index your pages.

Website 246
article thumbnail

Navigating SEO for Travel & Tourism Whitepaper: Keyword Research

Advanced Travel and Tourism

Keyword research Keyword research is the foundation of any successful SEO strategy. In the travel and tourism industry, identifying the right keywords is essential to ensure your website appears in search results when potential tourists are planning their trips. It’s not enough to see what keywords your users type into Google.

SEO 188
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

Audience 212
article thumbnail

How to Successfully Market Your Next Event

Smart Meetings

Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. This can include your blog, website, email campaigns and more. Optimize Your Website. Update SEO Regularly.

SEO 245
article thumbnail

9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

Instead of speaking to your audience, you’re joining hands with them. Gain Key Audience Insights. Social media stats can tell you a lot about your target audience. Boost Your SEO Ranking. Besides building trust and increasing content, UGC can help your SEO. Turn Current and Future Visitors into Brand Advocates.

Benefits 246
article thumbnail

UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. is key to keeping up with your audience and continually improving the experience on your site. Don’t you dare!

Website 26
article thumbnail

UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. is key to keeping up with your audience and continually improving the experience on your site. Don’t you dare!

Website 26