Smart Meetings

MAY 24, 2021

For example, they allow you to reach a wider audience at a much lower cost. However, when you are conducting an event through online event platforms, checking to see if your audience is engaged can be slightly challenging. However, if it is your own website, you can check to see the traffic with the help of Google Analytics.

Virtual Events 312

Virtual Events Social Media Online Registration 312

Endless Events

MARCH 24, 2022

We’ve outlined 77 event KPIs and divided them into eight major groups: general and attendee event KPIs , financial event KPIs , marketing KPIs , audience engagement KPIs , presenter KPIs , sponsorship and tradeshow KPIs , event networking KPIs , community KPIs. Event platforms have transformed how we measure audience engagement KPIs.

Platform 334

Platform Sponsors Events Social Media 334

Dana Communications

JANUARY 31, 2022

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Think of it this way: UGC allows you to market with your audience instead of at them. So how is UGC beneficial to tourism?

Benefits 244

Benefits Tourism Tourism Social Media 244

Dana Communications

NOVEMBER 5, 2024

Regardless of what the thread is, there must be one so you can determine your audience. Which leads to our next question… Is there a sizeable target audience? Also, while your audience may and should be niche, it can’t be so niche that it hinders the possibility of a true following. Are there established points of interest?

Tourism 130

Tourism Tourism Advertising Social Media 130

Dana Communications

JANUARY 31, 2022

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Think of it this way: UGC allows you to market with your audience instead of at them. So how is UGC beneficial to tourism?

Benefits 242

Benefits Tourism Tourism Social Media 242

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. A distinct creation and deployment plan will reach your audience where they spend the most time online. You can deploy videos on your company’s YouTube channel or distribute five-, 15-, or 30-second ads that bring traffic to your website from other media.

Marketing 246

Marketing Marketing Social Media Advertising 246

Endless Events

OCTOBER 18, 2022

Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Here’s what you need to define to get started with your event marketing strategy: Learn as much as you can about your target audience and create attendee personas. These may include: Social media.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Smart Meetings

JANUARY 17, 2019

Spread Information to a Larger Audience. The more open you are to educating your audience, the more you’ll be seen as a credible and authoritative source within your industry. Want to promote your conference on social media? Because you have different marketing goals (more website visits? Generate More Leads.

Conference 242

Conference Social Media Promotion Website 242

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Marketers can keep up by pivoting into other ways of collecting information from their audiences. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers.

Advertising 245

Advertising Website Social Media Audience 245

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. Grow Your Social Media Channels. billion people used social media, and that number is growing astronomically. As a result, social media is a fantastic place for destinations to reach past, current, and future visitors through UGC campaigns.

Benefits 246

Benefits Marketing Marketing Social Media 246

Smart Meetings

JANUARY 28, 2019

Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. Marketing content can be divided into three types: earned media, owned media and paid media. Optimize Your Website.

SEO 245

SEO Marketing Marketing Website 245

Endless Events

MARCH 10, 2020

In addition to our training courses and really trying to serve the needs of a lot of our niche audiences that we really can’t serve all of them at our live events” The Planning Process For A Virtual Event. And she will then make sure that it gets up on our website. How can we ensure a virtual audience stays engaged?

Virtual Events 398

Virtual Events Speakers Rehearsal Events 398

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Let’s rewind to 2004.

Social Media 98

Social Media Media Tourism Tourism 98

Endless Events

APRIL 1, 2022

Choose brands that share their core values with your audience. Is it increased brand exposure, lead generation, or data insights into your audience? . Highlight your USPs (unique selling points) and give insights into your event’s audience. Check out some great co-branding partnership examples. . Think about your attendees.

Sponsors 296

Sponsors Proposal Events Preparation 296

Endless Events

MAY 18, 2020

You can create a podcast that features your audience, speakers, and sponsors as a new way to sell sponsorship slots and stay relevant. We break down each step of creating a podcast along the way so that you can use podcasting as a new revenue stream for events and offer even more value to your audience. ” and add-in social proof.

Sponsors 367

Sponsors Publishing Virtual Events Audience 367

Endless Events

FEBRUARY 28, 2023

So let’s give your audience what they want. What made your audience fall in love with your brand? Why does your audience want to attend this event? Since your audience isn’t limited to a single location, small online events can increase your overall reach. People are aching for events. Ask yourself: Who are you?

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. Social media and press coverage. Promoting the heck out of your sponsors on social media. . Financial ROI. Engagement metrics.

Sponsors 296

Sponsors Social Media Events Online 296

Endless Events

MARCH 29, 2021

How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. How can you recreate that for the virtual audience?

Attendee 358

Attendee Audience Online Events 358

Smart Meetings

MARCH 21, 2022

Brands are the mark that organizations leave on their audiences, and when it comes to producing a compelling and impactful event, effective brand management is key. A skilled event management team will be able to purposefully apply the following general points to create a winning branded experience that lasts far beyond the event dates.

Social Media 264

Social Media Events Audience Proposal 264

Motivation Excellence

FEBRUARY 13, 2024

Allie Barke, of Allie Barke Social Media Marketing , has made a business out of her own branding, and also helps other companies capture that deliberate marketing space. She’s our social media partner, in fact! “I A smaller, more engaged audience is often better than going too broad.

Social Media 229

Social Media Online Fashion Website 229

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.

Audience 149

Audience Speakers Attendee Virtual Events 149

Dana Communications

MARCH 28, 2022

It can be used in a variety of contexts, like on a website, in emails, social media, etc. Younger audiences—18-34 especially—are fast entering the market and generationally tend to watch more video, as it’s how they were raised. It’s Adaptable to Audiences. It’s Authentic.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Smart Meetings

MAY 9, 2024

Understanding Your Stakeholders Defining your audience and understanding their concerns is critical for empathetic communication without making promises that can’t be kept. You want to ensure you have more than one method to contact your audience if an emergency strikes. Do not rely on one method. Mark Catuogno, M.A.,

Communications 264

Communications Communications Consulting Certification 264

Smart Meetings

MAY 17, 2021

Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. One particularly overlooked communication channel is the dynamic hold screens that are displayed to the audience before the event begins each day or in between sessions.

Speakers 299

Speakers Social Media Sponsors Communications 299

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

Eventtia

DECEMBER 30, 2022

While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. Know Your Target Audience. Figure out the marketing channels and tactics that are effective for this specific target audience, and stick to it.

Social Media 91

Social Media Promotion Media Registration 91

Smart Meetings

JUNE 28, 2022

Social Media. Is social sharing within the event app encouraged, or restricted? Is this a public event with links to social media platforms, or is this a private event that should only be held within the event app? Read More : Beware the Public Wi-Fi Network: 6 Ways to Practice Cybersecurity While Traveling.

Technology 264

Technology Technology Event Apps Social Media 264

Dana Communications

AUGUST 8, 2023

To engage younger demographics, try promoting cause marketing campaigns on social media. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use social media to promote your charitable cause.

Marketing 246

Marketing Marketing Travel Travel 246

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. However, too often we see smaller events not making full use of social media to inspire new people to attend their events.

Social Media 91

Social Media Media Promotion Tourism 91

Endless Events

MAY 27, 2020

If you don’t believe in the value you’re providing to your audience, how can you expect sponsors to do it? But it’s because that’s where their audience is, and the opportunities to create curated and personalized content are much bigger, while costs are significantly lower. And the same goes for virtual events.

Virtual Events 279

Virtual Events Sponsors Social Media Events 279

Advanced Travel and Tourism

AUGUST 12, 2021

Social media hashtags like #RecreateResponsibly and outdoor ethics principles like Leave No Trace can have a considerable impact. You can build up your email list by: Providing a free (yet valuable) opt-in in exchange for email addresses on your website. Including a sign-up form on your social media accounts and website.

Booking 246

Booking Marketing Marketing Social Media 246

DCI

JUNE 20, 2023

In today’s digital age, social media has become an integral part of our lives. As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. So, how can you make your social media marketing accessible?

Social Media 86

Social Media Media SEO Publishing 86

Endless Events

JULY 5, 2022

Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?

Events 317

Events Audience Social Media Planner 317

Endless Events

APRIL 28, 2020

Keeping your audience engaged will be one of the hardest tasks associated with putting together a successful virtual event. Your content will be pivotal in assuring you hook the attention of the audience. Failing to take into consideration the technical aptitude of your audience is up there with the most common virtual event mistakes.

Virtual Events 349

Virtual Events Rehearsal Sponsors Events 349

Endless Events

SEPTEMBER 20, 2022

Marketing teams spend valuable time developing messaging , blog content, social media campaigns, email campaigns, digital signage, paid ads, and more to drive attendees to register and attend their events. Website Traffic by Promo Codes. Suppose specific audiences or promotional partners drive high traffic or conversions.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Endless Events

NOVEMBER 16, 2018

After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. Engaging with audience and media. Engaging with the audience and hyping the crowd.

Event Planning 325

Event Planning Social Media Events Trade Show 325