This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As always, Smart Travel is here to keep you up-to-date on the latest must-read travel and tourism news. Vincent and the Grenadines On Thursday, the minister of tourism of St. A leading group travel company has put together some amazing itineraries youll want to check out. ” Booking is open now. The data doesnt lie.
The countrys tourism board has teamed up with a leading travel app to spread the word on why you should keep its hat in the ring. As always, Smart Travel is here to bring you the latest must-read news in the travel and tourism industry. Yet another major airline has announced plans for new direct flights for your attendees.
Your message goes straight to your audience. Segment your audience by: Booking history Demographics (family vs. solo traveler) Interests (spa, golf, adventure) Focus on Mobile Optimization Over 60% of emails are opened on mobile devices. Direct Access : With email, youre not fighting algorithms or hoping your post gets seen.
Content Creation: Inform & Engage with Your Audience Now that you’ve found your keywords, you’ll want to use them in your content. Multimedia Content: Photos, videos, and virtual tours can captivate your audience. Highlight unique experiences and local culture to connect with your audience. ■
Regarding new audiences, A/B testing informs the destination on finding the right ones. In case you missed it, here’s a quick review of 10 takeaways for 2025 travel trends. Mackinac Island: America’s Coolcation Destination.” Loyal, repeat visitors are a strong base for the destination.
There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Of course, part of the SEM process is about learning from your target audience and adjusting to their needs. Using an SEM Strategy. How to Learn from Potential Travelers Through SEM.
Destinations worldwide are fighting for this audience. Slow tourism is also trending as Italians look for authentic, community-based experiences like vineyard tours, cultural emersions in cities or treks in national parks. Fly-and-drive is an evergreen attraction while cycling tourism grew by 35%. But competition is fierce.
With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Some people consider me a subject matter expert in cannabis and hemp travel and tourism. Q: How would you define your professional title?
Are you focusing on your events audience engagement this year? Of course, engaging a tired and jaded audience isn’t easy and that’s why we’re here to help. You also have to feed the needs of the audience to capture their attention and interact. If you need more, drop by our audience engagement webinar.
In the travel and tourism industry, identifying the right keywords is essential to ensure your website appears in search results when potential tourists are planning their trips. Using these tools, you can compile a list of relevant keywords that align with your business goals and target audience.
Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility.
Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility.
Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Some questions that come into play when curating a tourism trail include: Is there a purpose? Regardless of what the thread is, there must be one so you can determine your audience.
With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida. Adriel Terbeche Adriel Terbeche, Visit Anaheim Terbeche joins Visit Anaheim as vice president of tourism and international sales.
When the global pandemic that started unfolding in 2020 shifted all of our lives dramatically, it fueled a wellness crisis—physical, mental and spiritual—in addition to putting the brakes on travel and resulting tourism revenue. As in 2021, your audience still desires life-enhancing getaways and mindful travel that reflects their true values.
For the second year running, Euronews, Europe’s leading international news media, has partnered with the European Travel Commission (ETC), representing national tourism boards of Europe, to support the travel and tourism sector. ETC, Euronews and the leading voices in European tourism are here to say that Europe is open for travel.
When you think of tourism ambassadors, you might think of your typical social media influencer, however, these ambassadors could also be your local residents, employees, stakeholders, community leaders, creators, family, friends and so on. They are loyal and honest in presenting your brand and attract others to follow suit. Independent.
The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. The Application of AI With the ability to match audience targeting and creative at the impression level, we’ve been reaching all-new levels of personalization. Let’s dive right in!
But if youre looking for a fun, unique way to draw attention to your destination, theres nothing quite like giving your audience the opportunity to experience whats so fabulous about it. Dont just tell your audience why they should vacation with you. In most cases, the audience can even attend virtually via their phone or tablet.
With Google’s plan to eliminate 3 rd party tracking cookies from Chrome, marketers scramble to find ways to continue reaching the right audiences. During thiswebinar we’ll discuss digital audience tracking, the changes that are coming and what this means to you as well as ways to continue being effective with your tourism message.
Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience. When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success.
The tourism industry in the Southeastern US has experienced a roller coaster ride over the past few years. Despite these challenges, there are reasons to remain optimistic about the future of tourism in the Southeastern US. Escalating Inflation Inflation is another factor impacting the tourism industry in the Southeastern US.
Many people around the world, specifically in the west, have never heard of this destination, so putting it on the map with a tourism development project necessitates a unique formula of design and implementation. This case study explores the process of setting up a tourism development project for Cox’s Bazar.
Getting in front of a broad audience is competitive and challenging, even if your messaging is on-point. Niche marketing in tourism is about attracting more specific groups based on the experiences they’re seeking. Also, keep in mind that target audiences are not always tiny. What is Niche Marketing, and How Does It Work?
Sustainability Sustainability is among the most important issues for those participating in “value-based travel”, so much so that “sustainable tourism” is a thriving sub-industry. In addition to traditional marketing procedures (audience, engagement, etc.)
What is gamification in tourism? paired with game design elements (such as established rules, point systems and reward levels) to entice interaction with your tourism brand in a manner that is simultaneously entertaining for your audience and impactful in achieving your goals. Why should I use it? Who (else) is doing it well?
Marketers can keep up by pivoting into other ways of collecting information from their audiences. Privacy and data collection are constantly changing, but here’s what we know so far: The more data you have, the better you can target your audience effectively. But don’t panic. Like what you see?
As such, augmented ads have become a vital component of today’s most successful tourism campaigns. Savvy tourism marketers have responded with augmented ads. Using AR technology in these ways can be a definite win-win – by giving the audience what they’re looking for and increasing bookings.
Destinations can implement innovative digital campaigns to reach either wider audience, or focus on niche audiences. Education and Learning: LEGO is not just about play; it’s also a powerful educational tool. appeared first on Advance Travel and Tourism. It just looks a little different.
The social media platform that is grabbing audiences and advertisers like no other—TikTok. The post How to Get Your Organization Started on TikTok Webinar appeared first on Advance Travel and Tourism. Wondering if it makes sense for your organization? Company * Phone Zip Code * Hidden How Can We Help? Hidden W2L_Source_URL_c.
A distinct creation and deployment plan will reach your audience where they spend the most time online. There is no need for Nielson and audience estimates on views anymore because everything is streamed and tracked. Where is your target audience spending the most time, and what types of videos will reach them the best?
Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Promote Sustainable Tourism Practices.
Why UGC Is Crucial for Travel and Tourism Brands. The tourism industry is one of the best places to utilize UGC for marketing. Instead of speaking to your audience, you’re joining hands with them. Gain Key Audience Insights. Social media stats can tell you a lot about your target audience.
As summer and fall 2024 travel interest and booking trends heat up, the expert team at Advance Travel and Tourism is providing DMOs with marketing solutions using data-driven insights to develop a customized audience engagement strategy that delivers.
Their commitment to sustainable tourism and delivering authentic experiences aligns perfectly with our values. We look forward to expanding their reach in India and beyond, showcasing Sri Lanka’s unmatched beauty to a global audience.”
One of the positive outcomes of the cookie conversation is an emphasis on thoughtful and diverse audience targeting strategies. Join Advance Travel and Tourism as they demystify what’s happening to third-party cookies and how that impacts marketers. Want to learn more?
With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida. Adriel Terbeche Adriel Terbeche, Visit Anaheim Terbeche joins Visit Anaheim as vice president of tourism and international sales.
This area is home to the four ranges of the Sundarbans Reserved Forest, the Ecologically Critical Area, and the gateway cities which support the tourism industry for the destination – including Khulna, Bagerhat, Mongla, Satkhira and Jassore. Academic Research on Community-Based Tourism out of Khulna University Dr. Md.
Take your audience to the locale without them ever leaving their laptop. Use photography that grabs your intended audience to reel them in quick. Truthful writing goes a long way with any audience. For more results-driven marketing ideas, reach out to the tourism marketing experts at Dana Communications.
Events and conferences often embody all four sectors of the hospitality industry: entertainment and recreation, food and beverage, lodging and travel and tourism. Keep your Audience Engaged. Read More: Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar . Out-of-the-box Entertainment .
Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience. When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success.
This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. In doing so, they not only captivate travel audiences but also strengthen bonds with local stakeholders, ensuring a lasting impact in the world of destination marketing.
In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.
Some of these videos only last a few seconds, allowing brands to communicate with their audiences quickly, effectively, and in easily shareable ways. There are chances to reach more diverse and engaged audiences. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content