Dana Communications

NOVEMBER 5, 2024

The Application of AI With the ability to match audience targeting and creative at the impression level, we’ve been reaching all-new levels of personalization. earned time coming in about a minute, matching positive performance benchmarks when compared to engaged website visits. Let’s dive right in!

Media 130

Media Advertising Tourism Tourism 130

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.

Audience 149

Audience Speakers Attendee Virtual Events 149

Endless Events

MARCH 24, 2022

We’ve outlined 77 event KPIs and divided them into eight major groups: general and attendee event KPIs , financial event KPIs , marketing KPIs , audience engagement KPIs , presenter KPIs , sponsorship and tradeshow KPIs , event networking KPIs , community KPIs. Event platforms have transformed how we measure audience engagement KPIs.

Platform 334

Platform Sponsors Events Social Media 334

Dana Communications

NOVEMBER 5, 2024

Regardless of what the thread is, there must be one so you can determine your audience. Which leads to our next question… Is there a sizeable target audience? Also, while your audience may and should be niche, it can’t be so niche that it hinders the possibility of a true following. Are there established points of interest?

Tourism 130

Tourism Tourism Advertising Social Media 130

Endless Events

MAY 18, 2020

You can create a podcast that features your audience, speakers, and sponsors as a new way to sell sponsorship slots and stay relevant. We break down each step of creating a podcast along the way so that you can use podcasting as a new revenue stream for events and offer even more value to your audience. A great solution? Don’t worry.

Sponsors 367

Sponsors Publishing Virtual Events Audience 367

Smart Meetings

MARCH 18, 2025

Understand Your Target Audience: Who Are Meeting & Event Planners? With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media.

Hospitality 130

Hospitality Marketing Marketing Social Media 130

Smart Meetings

MAY 24, 2021

For example, they allow you to reach a wider audience at a much lower cost. However, when you are conducting an event through online event platforms, checking to see if your audience is engaged can be slightly challenging. However, if it is your own website, you can check to see the traffic with the help of Google Analytics.

Virtual Events 312

Virtual Events Social Media Online Registration 312

The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. is key to keeping up with your audience and continually improving the experience on your site. Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. is key to keeping up with your audience and continually improving the experience on your site. Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

Endless Events

FEBRUARY 22, 2022

Check out Gianna’s website : she’s established herself as an industry leader as well as an author and course creator. ” And last but not least, virtual audience engagement. ” “I see event planners as storytellers and any successful event should take the audience on a journey,” Gianna replies.

Event Planning 347

Event Planning Virtual Events Events Audience 347

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Marketers can keep up by pivoting into other ways of collecting information from their audiences. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers.

Advertising 245

Advertising Website Social Media Audience 245

Endless Events

MARCH 29, 2021

How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. How can you recreate that for the virtual audience?

Attendee 358

Attendee Audience Online Events 358

Endless Events

APRIL 1, 2022

Choose brands that share their core values with your audience. Is it increased brand exposure, lead generation, or data insights into your audience? . Highlight your USPs (unique selling points) and give insights into your event’s audience. Check out some great co-branding partnership examples. . Think about your attendees.

Sponsors 296

Sponsors Proposal Events Preparation 296

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

Convene by PCMA

DECEMBER 30, 2021

After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. Even as their hybrid events remain a work in progress, many organizers now see their long-tail potential. Building Rapport.

Audience 130

Audience Online Virtual Events Platform 130

Smart Meetings

JANUARY 17, 2019

Spread Information to a Larger Audience. The more open you are to educating your audience, the more you’ll be seen as a credible and authoritative source within your industry. Because you have different marketing goals (more website visits? Benefits of Videoing Your Next Conference. Generate More Leads. More product purchases?

Conference 242

Conference Social Media Promotion Website 242

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

AUGUST 5, 2019

. “I did this just last week, an event here in the UK that I was speaking at, where the organizer didn’t have a Q&A software, but I wanted to use that to engage with the audience. So, you don’t have to dive in with both feet, you don’t have to dive in with a ton of money” Audience Engagement Technology.

Logistics 271

Logistics Event Apps Technology Technology 271

Endless Events

AUGUST 18, 2020

Not with enthusiasm, but with a sense of duty and obligation to ourselves, our industry, and our audiences. Unless you want your entire audience to be clamoring for refunds, stop slacking off and start planning. 1 month out : the event website should go live by now. But we rose to the occasion and did what we had to do.

Virtual Events 348

Virtual Events Rehearsal Production Events 348

Traveler's Q

DECEMBER 7, 2023

A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed event website not only attracts attendees but also helps build anticipation and excitement.

Website 130

Website Platform Registration Social Media 130

Endless Events

OCTOBER 12, 2018

Live streaming events is a great way to expand your reach and make your content and programming available to a new audience. There’s a lot of benefits to live streaming events, but truly successful live streamed events are more about audience engagement and less about technology. Do you want your remote audience to be able to network?

Remote 298

Remote Vendor Audience Events 298

Smart Meetings

JANUARY 28, 2019

Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. This can include your blog, website, email campaigns and more. Optimize Your Website.

SEO 245

SEO Marketing Marketing Website 245

Dana Communications

AUGUST 20, 2024

They connect with a local travel influencer known for giving their audience authentic reviews and experiences. Who is their audience? You want to ensure their target audience is aligned with yours. You want to partner with an influencer who’s creating real content while genuinely connecting with their audience.

Social Media 246

Social Media Audience Media Communications 246

Endless Events

OCTOBER 18, 2022

Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Here’s what you need to define to get started with your event marketing strategy: Learn as much as you can about your target audience and create attendee personas. Website (B2B blog). Paid search.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Endless Events

APRIL 28, 2020

Keeping your audience engaged will be one of the hardest tasks associated with putting together a successful virtual event. Your content will be pivotal in assuring you hook the attention of the audience. Failing to take into consideration the technical aptitude of your audience is up there with the most common virtual event mistakes.

Virtual Events 349

Virtual Events Rehearsal Sponsors Events 349

Smart Meetings

APRIL 25, 2022

With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Unless you are one of the big names in a very specific niche, the chance that you have enough audience to fill up a room is slim. Priming—preparing the audience for what to expect.

Event Marketing 264

Event Marketing Marketing Marketing Audience 264

Advanced Travel and Tourism

JULY 7, 2021

A distinct creation and deployment plan will reach your audience where they spend the most time online. You can deploy videos on your company’s YouTube channel or distribute five-, 15-, or 30-second ads that bring traffic to your website from other media. Website Landing Pages. Website Landing Pages. Connected TV (CTV).

Marketing 246

Marketing Marketing Social Media Advertising 246

Endless Events

MARCH 10, 2020

In addition to our training courses and really trying to serve the needs of a lot of our niche audiences that we really can’t serve all of them at our live events” The Planning Process For A Virtual Event. And she will then make sure that it gets up on our website. How can we ensure a virtual audience stays engaged?

Virtual Events 398

Virtual Events Speakers Rehearsal Events 398

Smart Meetings

JUNE 15, 2024

Visit San Antonio President and CEO Mark Anderson with Smart Meetings VP JT Long Reposite’s AI Matching technology pairs planner RFPs with the best-fit suppliers based on geography, group size, event dates, target audience and other user preferences. Cvent Essentials allows anyone to spin up simple meetings at scale.

Registration 264

Registration Meeting Proposal Trade Show 264

Smart Meetings

AUGUST 21, 2023

Use intro music or countdown timers to keep a virtual audience entertained and informed until the start of the event. Interspersing live video of the speaker talking to the audience increases engagement through visual interest and creates a higher level of trust for the viewers, regardless of whether the news delivered is good or bad.

Meeting 246

Meeting Rehearsal Speakers Online 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Some of these videos only last a few seconds, allowing brands to communicate with their audiences quickly, effectively, and in easily shareable ways. Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

Smart Meetings

MARCH 21, 2022

Brands are the mark that organizations leave on their audiences, and when it comes to producing a compelling and impactful event, effective brand management is key. A skilled event management team will be able to purposefully apply the following general points to create a winning branded experience that lasts far beyond the event dates.

Social Media 264

Social Media Events Audience Proposal 264

Endless Events

NOVEMBER 16, 2021

I built out the website, started doing all the blogging, and started incorporating digital video in the year 2000. But at the end of the day, if you don’t have the environment and the technology for your audience, you’re not going to succeed,” he adds. What are your goals and who is your audience?

Technology 317

Technology Technology Event Technology Virtual Events 317

Endless Events

JUNE 1, 2020

They can redirect the attendees to the sponsor’s website or a specific page, thus offering the latter those sweet, sweet leads. As we discussed in our article about virtual attendee engagement , low-quality content and unprepared speakers are a sure way to drive the audience away. Include The Sponsors In Your Content.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Advanced Travel and Tourism

FEBRUARY 2, 2024

Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Marketing 243

Marketing Marketing Advertising Audience 243

Endless Events

DECEMBER 18, 2020

Who’s our target audience? We’ve spoken at length about the challenges pertaining to virtual audiences. Audiences want to be immersed in a digital experience, feel like they are part of something bigger and better. If your interest has peeked, make sure you check out their website and give it a try.

Remote 324

Remote Virtual Events Technology Technology 324

Endless Events

FEBRUARY 28, 2023

So let’s give your audience what they want. What made your audience fall in love with your brand? Why does your audience want to attend this event? Since your audience isn’t limited to a single location, small online events can increase your overall reach. People are aching for events. Ask yourself: Who are you?

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304