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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
And, a majority of marketers agree. In fact, 83% of B2Bmarketers are heavily interested in events, and 80% of marketers believe events and eventmarketing are critical to their company’s success. Prioritize Personalization in Email and EventMarketing. I’m glad you asked.
Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. SaaStr’s Dayna Rothman, and The Biggest B2BEvent in the World. This includes handling various marketing challenges and inculcating best practices.
By allowing you to automate and keep all the data in one place, you can spend less time on manual work. But the debate continues whether “consent” or “legitimate interests” can be best used by eventmarketers when finding a basis to contact those on their mailing lists. B2B and the Women’s Movement.
What are your eventmarketing resolutions for the new year? this year’s disruptors were largely positive for eventmarketers — like AI and new audiences with changing values. By focusing on how we want the recipient to feel at our events, it will allow us to design activations that foster genuine connection.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Running out of trade show ideas for improving your B2Bevents? Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place. This guide lists two of the most common marketing tools and how to work with eventmarketing software.
Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations.
Gartner defines event technology platforms as “tools that enable B2Bmarketers to execute virtual and/or in-person events for external audiences. “ “We use the platform for all our events (virtual, hybrid and in-person) from anything of 30 – 2k attendees. .” Truly great customer service.”
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate eventmarketing, and data will remain the most valuable asset to build on in 2025.
Gartner defines event technology platforms as “tools that enable B2Bmarketers to execute virtual and/or in-person events for external audiences. “ “We use the platform for all our events (virtual, hybrid and in-person) from anything of 30 – 2k attendees. .” Truly great customer service.”
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Post-event satisfaction surveys captured valuable feedback.
Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. There is no charge for tickets to free B2B conferences or events.
Welcome to the 2024 event technology guide! Not sure you need event technology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% Think again! In fact, according to Bizzabo data , 68.8%
You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Eventtia Eventtia is a cutting-edge US-based technology company with thousands of customers around the world, specializing in delivering a highly advanced all-in-one event management solution tailored to consumer events, corporate events, and B2Bevents. Discover more details on Eventtia’s pricing page.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Post-event satisfaction surveys captured valuable feedback.
Enterprise-level Features and Services For large-scale and complex events, assess the enterprise-level capabilities designed to meet these demands. API Integrations Evaluate the availability and compatibility of API integrations to ensure seamless connections with other tools like CRM systems and marketingautomation software.
A comprehensive API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketingautomation software, and communication tools. Customer Support Effectiveness in customer service is pivotal when analyzing top-tier event management platforms.
A comprehensive API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketingautomation software, and communication tools. Customer Support Effectiveness in customer service is pivotal when analyzing top-tier event management platforms.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. Look for event management solutions that offer a wide range of API integrations to accommodate the diverse needs of event organizers.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Look for event management solutions offering diverse API integrations to accommodate the varied needs of event organizers.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software?
While multiple technology companies offer digital solutions for B2Bevent management, few are committed to delivering software solutions tailored for consumer and luxury retail events. Customizable workflows and automation: Stova’s platform supports customizable workflows and automation tools.
While several technology companies offer digital solutions for B2Bevent management, only a few are dedicated to delivering software solutions specifically tailored for consumer and luxury retail events. As an organizer, you can manage all aspects before, during and after your event. appeared first on Eventtia.
For savvy eventmarketers looking to the future, this is a great opportunity to drive more personalized experiences and authentic ways to engage. For example, you can personalize your event based on a contact, which is a specific role such as an event organizer, marketing director, or a CMO. Brandy Sherrer.
The company specializes in developing event management solutions for B2B conferences. Bizzabo’s dedication extends across various sectors, offering support for in-person, virtual, and hybrid events. At the same time, Bizzabo’s solution is mostly tailored for B2Bevents. What is Bizzabo?
To triumph in 2024, you must embrace strategic resource allocation — a concept that goes beyond the numbers and delves into the art of putting your event budget where it truly matters. According to our recent State of in-person B2B conferences report, a striking 80.4% Convincing attendees to travel to our event is challenging.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software?
Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. Look for event management solutions that offer a wide range of API integrations to accommodate the diverse needs of event organizers.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
When exploring alternatives to Splash, we will evaluate essential features such as online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When exploring alternatives to Splash, we will evaluate essential features such as online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
At the same time, it will enable you to easily share event content on social channels and launch promotional campaigns to drive engagement and attendance. Bizzabo also lets you launch referral and affiliate marketing options to drive more registrations.
Some of the most useful features are customizable registration forms, tracking of attendees, detailed budgeting tools, real-time dashboards for analysis, email marketing tools, B2B matchmaking apps, and a handy calendar widget. It has everything you need to make events and run them smoothly. You can check the pricing here.
Some of the most useful features are customizable registration forms, tracking of attendees, detailed budgeting tools, real-time dashboards for analysis, email marketing tools, B2B matchmaking apps, and a handy calendar widget. It has everything you need to make events and run them smoothly. You can check the pricing here.
The better you understand your target audience, the better you can custom-tailor an effective eventmarketing strategy to attract them by using the most relevant marketing channels where you can effectively reach them. What social media channels are the target audience active in What time of day are they online?
CMO Inspired Summit | London 3/26/24 London, UK Join London’s premier B2BMarketing Summit, the CMO Inspired Summit, tailored exclusively for top-tier marketing executives. Take the opportunity to network with online marketing experts and those responsible for online marketing from many important companies in the region.
Keeping attendees engaged throughout the entire event experience is key to achieving event success. According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
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