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This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI
How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. For example, some companies said their event financials take as much as 60 days to get sorted out. The Many Challenges of EventMarketing.
By allowing you to automate and keep all the data in one place, you can spend less time on manual work. But the debate continues whether “consent” or “legitimate interests” can be best used by eventmarketers when finding a basis to contact those on their mailing lists. What Changed Under GDPR ? Click To Tweet.
It’s time for a brand new #EventIcons, and this time around, we’re exploring eventmarketing. More precisely, we’re going to walk you through the nitty and gritty of how we do marketing here at Endless Events! How does our awesome remote team manage to create a foolproof eventmarketing strategy?
Event stage designers work with lighting, sound, and stage design to build an immersive space and improve the overall atmosphere of an event. Ticketing vendors, like online ticketing platforms, can streamline pre-event planning, speed up registration, and sell more event tickets through automation.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. HubSpot HubSpot is a marketingautomation platform that boasts extensive resources and lots of tools for marketing your event.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. EventMarketing Software Must-haves 18.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing? Early bird rates extended."
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. Thats where a connected event tech stack can change the game. When your event software is integrated, everything runs more smoothly.
Participants use Braindate to book one-on-one, group, and fi shbowl discussions from a user-generated content feed, to have virtually on the platform or in-person at the event. KUDO offers on-demand interpreter booking, simultaneous interpretation into 200+ spoken and sign languages, a bench of 12,000+ interpreters, and more.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software?
Different Types of Event Technology Solutions and Their Applications. Event registration software : streamlining event sign-up and check-in. You’ve planned the perfect event, you’ve booked the best possible talents/speakers, and everything has been set up.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software?
Additionally, you’ll need to segment your pre-eventmarketing communications to cater to your different audiences. Be sure you’ve set up smart automations to ensure a fully personalized experience for each attendee group. Be sure you’ve set up smart automations to ensure a fully personalized experience for each attendee group.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. HubSpot HubSpot is a marketingautomation platform that boasts extensive resources and lots of tools for marketing your event.
Eventtia stands out by providing one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. As an organizer, you can manage all aspects before, during and after your event.
You can make those connections even stronger by prioritizing relationship-building as part of your event speaker management plan. You don’t necessarily need to book a big name to make a splash. How Event Management Software Can Help . of eventmarketers feel challenged by the logistics of virtual events.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Two Dudes Photography) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical eventmarketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.
A comprehensive API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketingautomation software, and communication tools. Customer Support Effectiveness in customer service is pivotal when analyzing top-tier event management platforms.
A comprehensive API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketingautomation software, and communication tools. Customer Support Effectiveness in customer service is pivotal when analyzing top-tier event management platforms.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. Look for event management solutions that offer a wide range of API integrations to accommodate the diverse needs of event organizers.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
In the end, all events must strive to attract as many of their target attendees as possible. Even after we’ve booked the best venue, the best virtual event platform , the best speakers/talents, and other important elements, and so on, all those efforts will go to waste if you can’t get enough attendees to attend your event.
It features a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. As an organizer, you can manage all aspects before, during and after your event. As an attendee, you can easily find and book meetings with other attendees.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. Look for event management solutions that offer a wide range of API integrations to accommodate the diverse needs of event organizers.
Three cost-saving tactics executives are currently deploying to make their event budget plan: Controlling costs on hotel rooms, meeting rooms, food and beverage, concessions, and travel. Consolidating technology into an end-to-end eventautomation platform. Marketing & PR Marketing is an important aspect of any event.
Register and book your Austin stay today! AllSocial Marketing Conference (formerly AllFacebook) 3/12/24 Munich, Germany Mar. 12 to 13—The AllSocial Marketing Conference (formerly AllFacebook) is homecoming for all social media people from Germany, Austria and Switzerland. SXSW 2024 3/8/24 Austin, TX Mar.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
Additionally, you’ll need to segment your pre-eventmarketing communications to cater to your different audiences. Be sure you’ve set up smart automations to ensure a fully personalized experience for each attendee group. Be sure you’ve set up smart automations to ensure a fully personalized experience for each attendee group.
This will help provide context for the success of the event and account for any challenges that come up. It gives you a starting point for evaluating your event’s success and helps you make smart choices for future improvements. Curious how to measure event ROI?
Albeit expensive, it’s always best to have a second venue as a plan B, ideally one that lets you book last minute and is located fairly close to the original venue. Many elements of the event will change throughout the planning process: schedule changes, budget changes, even changes to keynote speakers and venue.
Now that you have ideas about the steps involved in finding software tools to help with better meeting management, let’s review some very important pieces that can automate some of your tasks and provide valuable insights and data. For example: booking the same venue, caterer, or other vendors for multiple meetings may yield a discount.
Another way to ensure attendees have a great experience and an easy time using your event platform is to offer a Technical Support Chat for each session. To ensure you choose the right event partner, book demos with several event management software companies and ask plenty of questions about attendee engagement features.
Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Fast and personalized post-event follow-up was nearly impossible without automation. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Imagine having all your critical conference management tools attendee engagement, data analytics, marketingautomation working together seamlessly in one place. In this article, we’ll explore seven essential conference management tools that can help you build a comprehensive, integrated system for managing your events.
Use this insight to estimate attendance based on past events or industry benchmarks. Creating an initial event planning timeline A well-structured event planning timeline keeps everything on track. Think of this as your event roadmap, ensuring you stay organized and ahead of schedule.
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. Thats where a connected event tech stack can change the game. When your event software is integrated, everything runs more smoothly.
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