Remove Automation Remove Communications Remove Hospitality
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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Marketing Automation Software: Platforms like Marketo or Pardot can track email engagement, content downloads, and other digital interactions that precede bookings. Research over the past 10 years from various groups show that personalized marketing communications receive higher open rates and higher click-through rates than generic messages.

Proposal 130
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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. (If Top Trends Impacting Hospitality, Tourism and Events. Crisis Communication.

MICE professionals

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11 Event Tech Trends That Shaped 2018

Smart Meetings

MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. In light of some serious security breaches and the enactment of GDPR, privacy policies became a priority for everyone.

Trends 270
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Think Small, Win Big: How Hotels Can Lead the Small Meetings Revolution

Smart Meetings

These trends have reshaped demand in the hospitality industry, making adaptable, client-focused sales strategies an essential tool for hotel sales managers. Implementing user-friendly online platforms and apps for seamless booking, communication, and check-ins can simplify the customer experience and encourage repeat business.

Meeting 130
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How Hospitality Brands are Using Chatbots

AltexSoft Travel

In April of 2016, social media giant, Facebook launched a chatbot service that acts like a virtual assistant allowing businesses to provide automated customer service, deliver content, and come up with an interactive experience to their customers. How can businesses gain a competitive edge in the hospitality industry using chatbots?

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Contactless Guest Experience as the Future of Hospitality

AltexSoft Travel

Several hotels around the world now use technology solutions to automate their check-in, in-room, and check-out experiences for visitors. Over the last few years, many players in the hospitality industry have implemented smartphone door locks, instant communication, and other self-service technologies. Source: Intelity.

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What Mobile Apps for Conferences and Events Should I Choose?

Endless Events

The term refers to maintaining year-round communication with your audience, building trust and loyalty along the way, as well as allowing you to easily get ideas and feedback from your community. Communications should also be strongly secured, and two-factor authentication (preferably using a physical token) is strongly encouraged.