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Bizzabos latest eBook, Maximizing Event ROI: The Ultimate Guide to Measuring and Optimizing Event Success , is packed with insights and strategies to help you not only measure ROI but also improve it. Many event teams use multiple toolsCRMs, event management platforms, marketing automation softwarethat dont communicate with each other.
Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. A marketing automation platform can be used as a tool to reach these audiences.
Meeting automation platforms (MAPs) offer a more focused alternative that automates pre- and post-meeting tasks while monitoring in-meeting data-gathering and integration with existing applications for data and analysis. Download the eBook today! . Learn how to improve key areas of your events program, including: .
Our latest ebook outlines how you can effectively motivate even the largest, most complex group of people, featuring insights from social scientist and New York Times bestselling author, Dan Ariely. This set of webinars, training videos and ebooks is the perfect tool for the sales leader looking to increase their knowledge.
Action Steps: Let automation lend a hand. For example, modern sponsor and exhibitor management software automates sponsor tasks, content collection, and approvals. By automating labor-intensive, repetitive tasks, you’ll save sponsors hours of work. Why not give them similar consumer-style convenience when sponsoring events?
You can also find the Event Experience Podcast , ebooks, tools, kits, and more on the Bizzabo resource center. HubSpot HubSpot is a marketing automation platform that boasts extensive resources and lots of tools for marketing your event. Want to get biweekly blog and resource updates in your inbox? Subscribe now !
Fast and personalized post-event follow-up was nearly impossible without automation. Chatbots : Offering instant, automated responses to attendee queries, providing information, and assisting in navigating the event. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth.
Example: Someone becomes known to your company by submitting their information to download an ebook. Covering a broad range of functions — from email marketing management to content management, marketing automation, and more — marketing platforms provide event marketers with a suite of tools for engaging and activating customers.
To that end, choose an event management software that integrates with your CRM and marketing automation systems. Driving conversions comes down to understanding the prospect’s business need, so you can help them find the best solutions. You’ll ensure leads aren’t lost and everything works together seamlessly for fast, effective follow-up.
Strive for an automated effort that flows with partners whether they join at Program launch or 6 months later. Download our ebook to learn how to get your partners engagement once you’ve got their attention. But all will still need to be nurtured through their individual steps in the journey. Brian Steele. Tue, 03/23/2021 - 03:01.
Example: Someone becomes known to your company by submitting their information to download an ebook. Like the first-touch model, the last-touch model is relatively easy to implement. Then, they view an on-demand webinar and attend an event. Finally, they become a customer. Pros: Easy to implement.
Ebooks and guides : Compile event highlights, key takeaways, and in-depth insights into ebooks or downloadable guides. Use data analytics and automation providing attendees with personalized recommendations and engaging experiences. Write articles summarizing event content, discussions, and success stories.
Fast and personalized post-event follow-up was nearly impossible without automation. Check out our free ebook, Consolidating Your Event Tech Stack: The Benefits of All-in-one Event Management Software , to learn more about the benefits of leading-edge event technologies. Ready to start building your next-level event tech stack?
You can also find the Event Experience Podcast , ebooks, tools, kits, and more on the Bizzabo resource center. HubSpot HubSpot is a marketing automation platform that boasts extensive resources and lots of tools for marketing your event. Want to get biweekly blog and resource updates in your inbox? Subscribe now !
Expedia Partner Solutions compared, Source: eBook. TAAP Cons: Expedia commissions and the lack of automation, which makes it a poor option for online travel agencies ( OTAs ). So here are the three main partnership solutions Expedia Group offers: Expedia Travel Agent Affiliate Program aka agent tools. Template solutions.
Sell your keynote speaker’s book to all those who register and offer a bonus ebook or companion update. Many clever event marketers use automation and machine learning to grow communities, gain followers on social media and fill up events. There are endless possibilities when you can automate communication-based on location context.
Capture these offline behaviors and actions in a marketing and sales automation system so the necessary follow-up and nurture sequence can be executed. Record these conversation notes in the attendees’ profiles using an automated tracking system. Key Takeaway: What’s Missing?
QR codes can also be used to link to online collateral like videos, demos, eBooks, and more. With event intelligence, you can inject event data into your digital marketing automation system. Is my marketing team equipped with the technology and the expertise to inject event marketing data into our marketing automation systems?
Taking the time to personalize your social efforts and respond to users who try to engage with you goes a long way in our highly automated world.”. Check this eBook out too: Talk to people on social media like you would talk to them in real life! Arabella Bowen | @arabellabowen. ignore your destination. Liked what you read?
The ideal solution will also include automated capabilities to speed up the content creation process (e.g., In the meantime, to learn more about using AI for event planning, check out our free ebook: 100+ AI chatbot prompts for event professionals. pre-designed templates).
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Collect relevant attendee data to personalize the experience and use automated confirmation emails to keep registrants engaged leading up to the event.
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