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Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.
Example: Someone becomes known to your company by submitting their information to download an ebook. “ How To Maximize Event ROI at TradeShows, Conferences, and More To achieve the highest return on investment (ROI) for your events, it’s crucial to implement effective strategies tailored to different event types.
Published by the parent company to TradeShow News Network ( TSNN.com ), Corporate Event News offers venue news, event marketing insights, tips on vendor sourcing, content creation, upskilling, and more. You can also find the Event Experience Podcast , ebooks, tools, kits, and more on the Bizzabo resource center. Subscribe now
The good news: Great sponsors are like magnets, drawing the right people to your tradeshows and conferences. Action Steps: Let automation lend a hand. For example, modern sponsor and exhibitor management software automates sponsor tasks, content collection, and approvals.
Published by the parent company to TradeShow News Network ( TSNN.com ), Corporate Event News offers venue news, event marketing insights, tips on vendor sourcing, content creation, upskilling, and more. You can also find the Event Experience Podcast , ebooks, tools, kits, and more on the Bizzabo resource center. Subscribe now
We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, tradeshows, and team-building activities better and more efficiently. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. A tradeshow, seminar, or conference ? Plus, automation features reduce manual work, so your team can focus on strategy rather than logistics.
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