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Or even automate the engine to always deliver you the best deals. No OTA is fully automated. Just like with any eCommerce business, it’s typical for an OTA to have a CRM system to keep information about customers. When working with airlines, OTAs use software from industry regulators IATA or ARC. Booking desk.
In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners. As we said, travel bloggers or eCommerce sites can place affiliate links, banners, or widgets on their platforms and earn commissions on bookings.
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