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From there, the solution grew into the automated system that pulls data from major channels into one visual dashboard. The way it works at most properties is that this information, these login details, are spread across multiple departments—ecommerce is managing some listings, marketing is managing another, and so on.
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Or even automate the engine to always deliver you the best deals. No OTA is fully automated. Just like with any eCommerce business, it’s typical for an OTA to have a CRM system to keep information about customers. But realistically, you want to automate at least one system to solve the most repetitive tasks. Booking desk.
In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners. As we said, travel bloggers or eCommerce sites can place affiliate links, banners, or widgets on their platforms and earn commissions on bookings.
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