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8 Strategies for Mastering Lead Retrieval at Trade Shows

Stova

Lead retrieval is arguably the most important objective for sponsors and exhibitors at a trade show, but the technology supporting this activity today is often clunky and ineffective. For example, an exhibitor juggling a badge scanner and a separate app for note-taking might miss crucial information, impacting their follow-up strategy.

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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Why is measuring ROI critical now?

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Cvent Connect Rolled Out Road Map to a More Integrated and AI-enabled Meetings Future

Smart Meetings

AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI

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The Ultimate Guide to Corporate Event Planning: From Concept to Execution

Eventtia

Education Events: Training workshops and webinars dedicated to educate employees and partners about new skills. Team-Building Events: Interactive experiences aimed at boosting morale, improving communication, and fostering teamwork. Use Eventtia’s email tools for automated reminders and updates. early bird, VIP).

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Best Swoogo Competitors and Alternatives in 2024

Eventtia

Swoogo Analysis Industry Niche and Scope: What Types of Event Organizers Use Swoogo? Event planners across various industries, including corporate planners, associations, trade show organizers, and conference coordinators, benefit from Swoogo’s features. Event Calendar : Manage multiple events with ease.

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Using Event Tech The Right Way

Endless Events

How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. According to a report, many events companies aren’t using the newest tools to make projects more efficient. Planning an event never ceases to be a challenge.