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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the eventplanning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Simplify EventPlanningEvents have a lot of moving parts.
Enter eventmarketingautomation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketingautomation makes eventplanning less of a slog. Or can you?
Can we get an eventmarketingplan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketingplan. Maybe once a day.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
EventAutomation. Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. Saves Planners Time.
The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as event planners were somewhat forced into a technological era of eventplanning, many of them started seeing the benefits of event technology.
In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and eventmarketing are critical to their company’s success. It’s with good reason that 31% of marketers believe eventmarketing is the most effective marketing channel.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Have you ever used VR for eventplanning?
Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Does the platform in question integrate with marketingautomation or CRM platforms?
That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. If all this planning is making you dizzy, it’s best you use our free eventplanning checklist to guide your way. The Six Event Conferences You Need to Keep in Your Calendar.
Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. Here are a couple more tools to reduce your event stress: our helpful eventplanning checklist and our handy event production guide.
Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place. And if you want to run an event this way, use our free eventplanning checklist to get started! Marketo, for example, makes automation with other platforms easier. Trade Shows Made Easy.
Event Pricing: Event Pricing: Attendees Paying What They Choose. ? Worried you might be missing something while planning your virtual event? We’ve got you covered with our Free Virtual EventPlanning Checklist! How to Use Podcasts & Events as Marketing Tools. Articles and resources.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use. No problem!
This strategic use of data sets apart successful events in today’s technology-driven landscape. The Rise of Regional Micro-events and Localization There’s a growing preference for smaller, regional events that offer more targeted and personalized experiences.
Event stage designers work with lighting, sound, and stage design to build an immersive space and improve the overall atmosphere of an event. Ticketing vendors, like online ticketing platforms, can streamline pre-eventplanning, speed up registration, and sell more event tickets through automation.
This guide aims to simplify the process by offering a step-by-step framework on how to identify the eventplanning platform that meets your requirements. Types of Event Management Software Eventplanning solutions take multiple forms, catering to different needs and requirements.
By demystifying these technologies, we empower event organizers to seamlessly incorporate AI into every facet of eventplanning, marketing, and execution. Explore exciting and useful AI platforms and technologies relevant for event organizers.
For example, there were no live captions for streaming in a platform, so we paid for automated captions. Well, then, the platform came out with automated captions for free. Tip #3: Look for Redundancies “I have another one: next year, look for redundancies,” shares Will.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives.
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, eventmarketers can do more than react to change.
This guide aims to simplify the process by offering a step-by-step framework on how to identify the eventplanning platform that meets your requirements. Types of Event Management Software Eventplanning solutions take multiple forms, catering to different needs and requirements.
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. Thats where a connected event tech stack can change the game. When your event software is integrated, everything runs more smoothly.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have event management software features. What Is Event Management Software? This helps save time, reduce errors, and enhance the attendee experience, ensuring every event is seamless, successful, and measurable ROI.
In a hybrid event setting, however, technology can be extremely important in keeping both virtual and live attendees feeling engaged throughout the event. Event Technology and Attendee Experience. How Event Technology Can Put You a Step Ahead In Achieving Your eVent Goals.
In this article, we’ll delve into the cutting-edge and up-and-coming event technology options that are reshaping the industry and catering to the diverse needs of event planners, venues, and attendees alike. It tackles everything from eventplanning, task allocation, and progress tracking. Attendees benefit too!
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
The benefits of using checklists for eventplanning speak for themselves. But how do you make a checklist for an event? Keep reading for our pre-event checklists that will help you optimize conference and eventplanning. ☐ Determine an appropriate event length. ☐ Fill out an eventplan.
Before advances in event technology, eventplanning was a very manual process. Event planners used to draft the attendee list contact by contact. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Read “ How to Set EventPlanning Goals To Achieve Success.”
Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more.
When comparing these two providers, it’s crucial to answer the following questions: What eventplanning features align with the requirements of your events, and can the platform be customized to meet your specific needs? Is integrating the eventplanning workflow with your existing systems and IT infrastructure a must?
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software? According to Bizzabo data , 86.4%
While Bizzabo is a popular choice for eventplanning, it’s a good idea to check out other options to ensure you find the right fit for your needs. Whether you’re an experienced event manager or new to eventplanning, this article will give you the information you need to explore different event management tools.
Whether you possess extensive experience in event management or are a professional without a background in eventplanning, this in-depth exploration provides insights to navigate the diverse landscape of event management solutions. A robust API ecosystem enhances efficiency and reduces manual data entry. Is Cvent a CRM?
We encourage you to conduct your own extensive research before choosing the best event management software. As we step into 2024, the demand for robust and feature-rich event management solutions continues to grow. This article helps you discover the best Whova alternatives and how they compare to this event management platform.
Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the eventplanning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.
We encourage you to conduct your own extensive research before choosing the best event management software. As we enter 2024, the demand for robust, feature-packed event management solutions is increasing. Each feature enhances different aspects of eventplanning, attendee experience, and overall success.
We encourage you to conduct your own extensive research before choosing the best event management software. As we enter 2024, the demand for robust, feature-packed event management solutions is increasing. Each feature enhances different aspects of eventplanning, attendee experience, and overall success.
We encourage you to conduct your own extensive research before choosing the best event management software. As we approach 2024, the demand for robust and feature-rich event management solutions continues to grow. This guarantees you find the perfect match for your upcoming events.
We strongly advise you to do your own research before choosing the right event management platform. While both Cvent and Whova have developed event-planning solutions, there are significant differences between the two. Is integrating the eventplanning workflow with your existing systems and IT infrastructure essential?
In recent years, the increased use of technology in eventplanning and execution has allowed more event planners to adopt event management software to help them plan, manage, organize, and execute successful events. You can more accurately sync attendee-related metrics and automate your marketing campaigns.
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