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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
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“Being human makes your brand more relatable, more approachable and more, well, engage-worthy,” according to Dan Knowlton, of KPS Digital Marketing. However, they can add an automated feel to your feed. When it comes to creating and scheduling content there are many helpful tools.
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