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Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find eventmanagement software that fits like a glove. What matters is that your event software does what your goals require it to do.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
EventAutomation. Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. Saves Planners Time.
Enter eventmarketingautomation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketingautomation makes event planning less of a slog. Or can you?
Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.
Event technology solves many common event planning pain points. It saves time, optimizes eventmanagement , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. Event technology is not something that only concerns virtual and hybrid events.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. Attendee Tracking: The Basics.
How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. For example, some companies said their event financials take as much as 60 days to get sorted out. Instead of wasting time managing large spreadsheets.
Demonstrating what you can do, inspiring them, and ensuring that they have relevant takeaways are some important aspects of creating an event that is hard to forget. Digital Marketing Strategies That Work. Many eventmarketing strategies the industry uses today hark back from a time when digital wasn’t the norm.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution. The reason? ROI technology raises the bar on reporting.
Luckily, with the help of eventmanagement software, nailing the details is much easier. Unfortunately, you can’t just invest in any eventmanagement solution and expect great results. You have to do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. It is available for any device or platform.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.
Deals influenced by an event may close months later, and attribution can be murkywas it the keynote session that made the difference, or the networking opportunity at the reception? Many event teams use multiple toolsCRMs, eventmanagement platforms, marketingautomation softwarethat dont communicate with each other.
Event job growth outpaces the average rate by 4%, owing to the sheer number of meetings they serve (more than 5,000 each day!) Online EventMarketing Techniques. This is why it’s important for a marketer to manage the reputation of the event online, especially when it comes to ratings and reviews.
Luckily, with the help of eventmanagement software, nailing the details is much easier. Unfortunately, you can’t just invest in any eventmanagement solution and expect great results. You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Marketo, for example, makes automation with other platforms easier. Teams handling travel management can also use various software to sync their team’s travel details with registration data. Click To Tweet.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right eventmanagement software. However, with the great variety of options, choosing the right eventmanagement software can feel overwhelming.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Event Goals. Business Goals.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget.
What are your eventmarketing resolutions for the new year? this year’s disruptors were largely positive for eventmarketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.
Check-In Tip for a Headache-Free Event. Use an integrated platform that manages all your registration tasks at once. By allowing you to automate and keep all the data in one place, you can spend less time on manual work. The tool helps you add and manage your business in Google’s services. What Changed Under GDPR ?
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right eventmanagement software. However, with the great variety of options, choosing the right eventmanagement software can feel overwhelming.
Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations.
Skift Take: As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work. Onyx CenterSource Read the Complete Story On Skift Meetings
Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. MarketingAutomation: Why You Need It. Relieving Stress as an Event Professional. Fear not, there is a solution! Click To Tweet.
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. Thats where a connected event tech stack can change the game. When your event software is integrated, everything runs more smoothly.
It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. As important as it is to find speakers , it’s only the first step in event speaker management. Tips for Speaker Bios.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. 21st Century Expo Group, Inc.
This strategic use of data sets apart successful events in today’s technology-driven landscape. Personalization at Scale Through AI-driven EventManagement Artificial intelligence (AI) is revolutionizing eventmanagement by enabling a level of personalization previously unimaginable.
Exploring and selecting the best eventmanagement software can be time-consuming and requires multiple resources. Given the various options available on the market, it is key to carefully and systematically assess the capabilities of each solution. Subsequently, you can compare them based on a specific set of criteria.
It’s time for a brand new #EventIcons, and this time around, we’re exploring eventmarketing. More precisely, we’re going to walk you through the nitty and gritty of how we do marketing here at Endless Events! How does our awesome remote team manage to create a foolproof eventmarketing strategy?
“The future success of the business events industry hinges on recognizing and elevating the strategic role of middle managers in navigating complex challenges and seizing new opportunities,” said Sally Foley-Lewis, who will speak at PCMA APAC’s The Business of Events conference.
Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Our experience to this point has been great, both from a product execution perspective, but also an account management one. Truly great customer service.”
Looking for the best eventmanagement software takes time and involves multiple resources. One way to make this easier is to find a few eventmanagement software providers and compare them using specific criteria. It provides extensive eventmanagement software and venue-sourcing services to a wide range of clients.
In recent years, the increased use of technology in event planning and execution has allowed more event planners to adopt eventmanagement software to help them plan, manage, organize, and execute successful events. Cvent is, in general, a simpler eventmanagement solution with a traditional user interface.
For example, there were no live captions for streaming in a platform, so we paid for automated captions. Well, then, the platform came out with automated captions for free. Tip #3: Look for Redundancies “I have another one: next year, look for redundancies,” shares Will.
While some planners look for all-inclusive venues with contracted vendors on site, others prefer to find particular vendors that match their event style and message. Some of the most sought-after event vendors include: Venue managers. Consider hiring a graphic designer for eventmarketing materials.
Searching for the best eventmanagement software can be time-consuming and it may require considerable resources. To simplify the process, consider narrowing your choices to a few eventmanagement software providers and comparing them using specific criteria. What is Cvent? What is Bizzabo? What is Eventtia?
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