This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. The Security Benefits Of Event Technology.
EventAutomation. Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. Saves Planners Time.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. Attendee Tracking: The Basics.
Enter eventmarketingautomation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketingautomation makes event planning less of a slog. Or can you?
Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI All of these things that take time goes away.”
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. It is available for any device or platform.
And if you’re concerned about investing in a “traditional” marketingplatform, note that even today, email marketing has around 4,400% ROI. Email marketing has around 4,400% ROI. Intel’s Tips for Making Events Memorable. Digital Marketing Strategies That Work. Are You Ready for More Event Tech?
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Engagement tools like smart tags and mobile event apps generate a goldmine of data. The reason?
In 2020, it was (and still is) all about platforms. We went from technology that created an engaging attendee experience to technology that made life easier for event organizers and hopefully captured relevant data. Today, platforms are like the new Event Operating Systems.
Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. The secret to successful social media use is knowing the strengths and best practices of each platform. MarketingAutomation: Why You Need It.
Every event planner wants community, but you need to match the right types of people together to form that community — and that’s no small feat. If you use the right eventplatform , an AI engine can recommend new connections to each attendee based on shared attributes.
While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms. Attendee priorities have shifted, with attendees leaning toward an event schedule that takes place in the middle of the week rather than on the weekends.
Check-In Tip for a Headache-Free Event. Use an integrated platform that manages all your registration tasks at once. By allowing you to automate and keep all the data in one place, you can spend less time on manual work. Airbnb Focuses on Event Planners. The first step is to make it personal. What Changed Under GDPR ?
Deals influenced by an event may close months later, and attribution can be murkywas it the keynote session that made the difference, or the networking opportunity at the reception? Many event teams use multiple toolsCRMs, event management platforms, marketingautomation softwarethat dont communicate with each other.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. of Website Visits from Event Page.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Technology, a perpetual driver, has pushed the events industry into a new era of web and mobile. Finally, there’s the “TED Factor”, where the influence of this knowledge-sharing platform pervades the way knowledge is shared during meetings around the world. Online EventMarketing Techniques. Click To Tweet.
Marketing the event will help you warm and retain customers; nevertheless, someone has to do the job of designing and sending out ads. Automatedmarketing can initiate and follow-up with customers without having to devote your marketing team to such tasks.
Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more.
For example, there were no live captions for streaming in a platform, so we paid for automated captions. Well, then, the platform came out with automated captions for free. Your platform technology might have built in a lot of labor hours to help build out your conference.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”
The event industry is propelled by continuously evolving event technology and increasingly demanding and specific attendee expectations. Without further ado, here are the trends shaping the future of events: 1. This strategic use of data sets apart successful events in today’s technology-driven landscape.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. But underneath this surface-level experience is a larger world of services and capabilities that are just as important as what you see on the screen. Your website is for everyone.
Additionally, with nearly 4 billion email users worldwide, email marketing offers businesses a vast audience to target. With the advent of advanced automation tools, emails can be personalized to cater to the specific needs and interests of individual customers, making the email experience more engaging and relevant.
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate eventmarketing, and data will remain the most valuable asset to build on in 2025.
In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. so you can expect to hear them discussed together: Blockchain If eventmarketers start experimenting with NFTs or cryptocurrency, they’ll rely on blockchain technology to power it all.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing. Integrations.
The right event ticketing platform can make or break your event. When you invest in modern event ticketing software, attendees benefit from strong user experiences, increased accessibility and convenience, and a more seamless event overall. Customizable Branding and Ticketing Your events are uniquely yours.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. However, with the great variety of options, choosing the right event management software can feel overwhelming.
Event Industry News An online magazine delivering the latest event industry news, Event Industry News (EIN) is a go-to source for event organizers across industries edited by the one and only Adam Parry. Experiential Marketing Summit , Ex Awards , and Experience Design & Technology awards).
This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. Audience Reactions According to Bizzabo data , 52.9% job titles or hobbies).
Plus, you can choose from more than 25 premium music playlists to provide an energetic backdrop and match the tone of your event. Jublia is the first networking platform focusing on audience engagement through a data-driven process. They integrate with leading virtual event software like Bizzabo.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. However, with the great variety of options, choosing the right event management software can feel overwhelming.
It tackles everything from event planning, task allocation, and progress tracking. This platform was ingeniously developed as a central hub where teams could convene and work together seamlessly within a unified workspace. Cvent ’s event planning suite. The heart of any successful event lies in meticulous planning.
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. Thats where a connected event tech stack can change the game. When your event software is integrated, everything runs more smoothly. Data silos.
Event stage designers work with lighting, sound, and stage design to build an immersive space and improve the overall atmosphere of an event. Ticketing vendors, like online ticketing platforms, can streamline pre-event planning, speed up registration, and sell more event tickets through automation.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content