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Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. A lot of tiny pieces must fall into place for an event to succeed, and the wrong eventvendors could lead to lots of trouble later in the planning process. What are eventvendors? a musical festival).
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
EventAutomation. Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. Saves Planners Time.
Enter eventmarketingautomation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketingautomation makes event planning less of a slog. Or can you?
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI
Make sure to prepare surprises as well, and to understand just what figures you are gunning for a truly successful event. Event job growth outpaces the average rate by 4%, owing to the sheer number of meetings they serve (more than 5,000 each day!) Online EventMarketing Techniques. Click To Tweet.
You might be surprised at what the potential cost savings might be.” And as Will shares, finding a new vendor isn’t a quick fix either. For example, there were no live captions for streaming in a platform, so we paid for automated captions. Well, then, the platform came out with automated captions for free. No,” he says.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. “ “We use the platform for all our events (virtual, hybrid and in-person) from anything of 30 – 2k attendees. .” Find out how Bizzabo helps the world’s top eventmarketers build more events that matter.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Post-event satisfaction surveys captured valuable feedback.
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, eventmarketers can do more than react to change.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. HubSpot HubSpot is a marketingautomation platform that boasts extensive resources and lots of tools for marketing your event.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Post-event satisfaction surveys captured valuable feedback.
The platform boasts an array of features encompassing individualized video conversations, real-time messaging, automated screening, insightful reporting, and beyond. This tool harnesses the capabilities of the SAP Ariba platform as a dedicated hub for generating and collaborating on “Direct Material” sourcing events.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. “ “We use the platform for all our events (virtual, hybrid and in-person) from anything of 30 – 2k attendees. .” Find out how Bizzabo helps the world’s top eventmarketers build more events that matter.
Additionally, with nearly 4 billion email users worldwide, email marketing offers businesses a vast audience to target. With the advent of advanced automation tools, emails can be personalized to cater to the specific needs and interests of individual customers, making the email experience more engaging and relevant.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% As you search for an event management solution, looking for a tool that offers simplified workflows is essential.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Participants use Braindate to book one-on-one, group, and fi shbowl discussions from a user-generated content feed, to have virtually on the platform or in-person at the event. Event planners, team leaders, and managers use twine to spark meaningful conversations that create a sense of belonging, camaraderie, connection, and impact.
☐ Secure a printing and promotional vendor. ☐ Establish and secure additional vendors (e.g., Additionally, you’ll need to segment your pre-eventmarketing communications to cater to your different audiences. Be sure you’ve set up smart automations to ensure a fully personalized experience for each attendee group.
Youre expected to create seamless, engaging experiences while juggling multiple tools, data sources, and vendors. If your event tech stack feels more like a tangled mess than a streamlined solution, youre not alone. But theres good news: 2025 is the year of smarter event technology. The less manual work, the better.
Ultimately, it’s about providing a better experience for everyone involved in planning, managing, and hosting the event. This includes event planners, event team, volunteers, attendees, vendors, and sponsors, among other parties. Eventmarketing management tools: automating and personalising marketing efforts.
Explore exciting and useful AI platforms and technologies relevant for event organizers. Identify real-world use cases where AI can revolutionize eventmarketing, audience engagement, and attendee experience. Learn how to leverage AI to automateevent logistics, streamline processes, and improve operational efficiency.
Features Attendee Management Attendee Tracking and Reporting Badge Management Budgeting/Forecasting Attendee Profiles Customizable Branding Email Marketing API CRM Electronic Payments Online Registration Vendor Management Pricing: Starts at $2,950 per year, though it has a free plan and a free trial. You can check the pricing here.
Features Attendee Management Attendee Tracking and Reporting Badge Management Budgeting/Forecasting Attendee Profiles Customizable Branding Email Marketing API CRM Electronic Payments Online Registration Vendor Management Pricing: Starts at $2,950 per year, though it has a free plan and a free trial. You can check the pricing here.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. HubSpot HubSpot is a marketingautomation platform that boasts extensive resources and lots of tools for marketing your event.
For savvy eventmarketers looking to the future, this is a great opportunity to drive more personalized experiences and authentic ways to engage. Along with executive buy-in, we discovered that 80% of overperforming businesses plan to increase their event budgets the following year. Director of EventMarketing.
Focusing on cost-effective solutions that maintain quality — like negotiating vendor contracts, exploring alternative options, and considering secondary markets — makes it easier to strike the perfect balance. Double down on eventmarketing Effective marketing is key to maximizing event ROI. Scope creep.
Understanding the Basics of Event Budgeting Budgeting is the backbone of any event, ensuring that every element comes together seamlessly. 12 Key Considerations for Your Event Budget Let’s have a look at the list of the core elements involved in corporate event budgeting: Venue: The choice of venues influences cost significantly.
Event data refers to information generated before, during, and after an event that includes attendee demographics, engagement metrics, registration details, session participation, and attendee, sponsor, and vendor feedback, among other things. contact exchanges per attendee. Learn more about 6sense’s journey with Bizzabo.
If you’ve hosted previous events, you can check historical pricing data from previous events (take inflation into account), but whenever possible, you should call suppliers and vendors for a quote, so you can get a clearer pricing estimation. Seamless and Easy Registration Process.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
☐ Secure a printing and promotional vendor. ☐ Establish and secure additional vendors (e.g., Additionally, you’ll need to segment your pre-eventmarketing communications to cater to your different audiences. Be sure you’ve set up smart automations to ensure a fully personalized experience for each attendee group.
Negotiate favorable rates with offsite venues and vendors. Inquire about restrictions on vendors. Some vendors will sell you modules that add additional expense to the platform if you need more advanced functionality, while others include all modules at one price. Talk to meeting management software vendors.
Three cost-saving tactics executives are currently deploying to make their event budget plan: Controlling costs on hotel rooms, meeting rooms, food and beverage, concessions, and travel. Consolidating technology into an end-to-end eventautomation platform. Marketing & PR Marketing is an important aspect of any event.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
As you define different event personas, ask yourself the following questions to determine how to build your event registration : Should there be different ticket types or registration flows (i.e., for attendees, sponsors, exhibitors, vendors, speakers)? Are we holding a one-day or multi-day event?
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Marketo, for example, makes automation with other platforms easier. Usually, this involves integrating your various workflows to make everything fit together well.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Planning an unforgettable event isnt just about checking tasks off a list its about getting every detail right at the right time. Every step plays a crucial role in making your vision a reality, from setting goals and securing vendors to marketing your event and analyzing success.
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