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But while you use those services a lot, do you really know how to engage your audience on socialmedia? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.
Meeting automation is potentially positioning itself as the next technology to shake up the planning game. While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward. Events have a specialized audience.
Do you know the saying that at the back of successful socialmedia campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding socialmedia to the mix can be a bit too much. Stats All Event Professionals Should Know This 2018.
Event tech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. It will be years until we see these types of AI at events.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Tech Conferences: These events draw developers, tech enthusiasts, and industry pioneers eager to explore advancements, share ideas, and connect with others pushing the boundaries of innovation.
Despite the rise of socialmedia and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from socialmedia. These could range from completing a booking to attending a hosted event. How can you stay top-of-mind without overwhelming your prospects?
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Generic proposals no longer suffice in this environment.
How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. And for practical event tech, you need to know what AV to use. For example, some companies said their event financials take as much as 60 days to get sorted out.
Who doesn’t love a free event planning tool? One of the best free event planning tools an #eventprof can use are templates. You can avoid missing crucial event details, reduce the stress of recreating something from scratch, and hit the ground running from day one. Make Work Easier With These Event Planning Templates.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Yes, the event business has officially entered the realm of high-tech. From smart apps to the Internet of Things (IoT), event professionals must either master programming along with spreadsheets and CRM database building—or hire someone who does. Here are the 11 event tech trends you don’t want to miss. Park MGM Ideation Studio.
In today’s digital age, socialmedia has become the most powerful and influential tool for marketing and promoting events. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Leveraging all types of media helps you cast a wide net for attendees. Loyal customers may visit your website often, follow you on socialmedia and subscribe to your email list.
One thing that’s been on the minds of many people lately is event safety and cybersecurity. Can we trust event organizers with the data we provide them? Webinar] The Best Way To Ensure Cybersecurity in Your Events. Online event security needs to be on your radar. How Should You Charge Your Clients for Events?
Event AV design isn’t just about adding color and music to your events. That’s what one Grammy pre-event party just did using event AV design, as you can read below. That’s what one Grammy pre-event party just did using event AV design, as you can read below. Should I Gamify My Events?
We’ve said time and time again that the events industry is changed forever. The pandemic normalized virtual events and accelerated the adoption of various event tech solutions. Some might even say that the event tech evolved more since March 2020 than in the entire decade before that! No two events are the same.
By understanding these shifts and the clients evolving needs, hotels can position themselves as a go-to partner for smaller-scale events. Sales teams should prioritize: Reconfiguring event spaces to cater to small group sizes while optimizing space efficiency. Flexible Space Utilization A modern hotel venue must be versatile.
If you’re looking for a powerhouse way to engage your customers, generate leads, and build your brand, then hosting a series of killer events is the way to go. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success.
Before you plan for an event, you first need to get stakeholders on board. That means you need to craft an (almost) perfect event proposal if you want approval. That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out.
For senior event leaders, proving the return on investment (ROI) of your events isnt just a nice-to-haveits a must. And yet, according to Bizzabos 2025 State of Events and Industry Benchmarks report, 70% of organizers struggle to measure and demonstrate ROI effectively. If that sounds familiar, youre not alone. The good news?
Organizing an event is a challenging task that requires a lot of effort and planning. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. Email Marketing for Events Email marketing has been an essential tool for event promotion for decades.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
Travel restrictions are being lifted around the world , drawing in even more tourists from abroad and more professionals to events. Planners can expect a more automated lobby in the future, hopefully reducing delays. Most brands have socialmedia managers to keep the company in the public consciousness. Accountant.
Post authored by Emily Richmond, SocialMedia Marketing Specialist. You grew up with socialmedia, so it must come easy to you, right?”. That alone should tell you how much the socialmedia landscape has changed in a short period of time. However, they can add an automated feel to your feed.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! If you know Endless, you know we love talking about event tech. So now it’s time for the 2020 event tech trends to shine! We’ve lived in data silos for the last 30 years of event technology.
Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., The difference between AI and most technology like socialmedia is that it doesn’t put distance between people,” he said.
The average event planner has a lot on their plate. But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible.
If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Simplify Event Planning Events have a lot of moving parts.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Effective event lead retrieval isnt just about collecting business cards or scanning badges. Its about creating a strategy that helps you achieve your event goals and makes life easier. What is event lead retrieval? Lets jump right in.
In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. In a meeting, anything that hits home can be easily remembered as the defining moment for that particular event. Do More With A Small Event Budget. Click To Tweet.
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual event platform features to look for? The result?
Wondering how to throw events that college students will actually want to attend? Whether you’re an event planner, a professor or faculty member, or anyone else involved in collegiate affairs, these 14 simple yet effective college event ideas are just what you need to boost attendance and engagement. Get Started Free.
A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Their support for event marketing is “largely intuitive, based more on anecdotal evidence than on hard data,” the executive summary said.
Can we get an event marketing plan up in here? And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Press play, we’re building the ultimate event marketing plan! Why Do I Need A Marketing Event Plan? Probably once a week.
Imagine: It’s another typical day on the job, as an all-star socialmedia manager. As a socialmedia manager, you know more than anyone how much the manual part of socialmedia can draw out one task — if only you could’ve spent those 3 hours using great visuals instead of finding them.
The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. Top Trends Impacting Hospitality, Tourism and Events. Shawna Suckow. Tod Maffin.
What it is: Socialmedia tool to plan and schedule your socialmedia content. What it costs: Free plan available, with paid plans starting at $5 per social channel per month. It’s certainly not the only socialmedia scheduler on the market. Other popular ones include Sprout Social and Hootsuite.
Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Recently, the Missouri Chamber of Commerce and Industry hosted a virtual event that reached around 7,000 students across the state of Missouri. How to use data to segment audiences and strategize the right topics.
The era of seamless, AI-driven event experiences has arrived. Artificial intelligence (AI) chatbots are spearheading a revolution in event management, transforming every aspect from ticketing to navigation. You can add these chatbots to websites, mobile apps, and socialmedia, giving attendees one central place to interact.
Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. Technology, a perpetual driver, has pushed the events industry into a new era of web and mobile. paid to event workers in salary. Click To Tweet.
The Promise of AI for Events Large language models like ChatGPT continue to dominate the discussion about artificial intelligence because generative AI — which can generate new content, including text, images, and music — is a relatively new tech development. But AI has been behind event-tech tool innovation for much longer.
Revolutionizing Diversity with AI Imagine a corporate event where every culture is celebrated, every voice is heard, and every attendee feels included. AI is revolutionizing how we plan and execute events, making them more inclusive, personalized, and efficient.
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and socialmedia. Your website looks good — everywhere. Your website is for everyone.
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