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Turn your mics on, it’s time to explore meetingautomation for events! We live in the golden age of automation. Mainly due to what this means in terms of jobs and employment, but we’re here to talk about the positive side of automation. But there’s more to it than meets the eye!
The nature of business meetings has undergone a significant transformation. Sign up for the monthly Behind the Bookings newsletter here Understanding the Shift in Meeting Dynamics Corporate leaders are placing greater emphasis on regular in-person interactions to bridge the gaps created by remote and hybrid work models.
And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
High tech—or “smart”—conference rooms, and the advances that go into them are giving new shape to the future of meetings and events. Ahead of the curve, The Queen Elizabeth welcomed Montreal attendees to a newly renovated building last year, complete with creative meeting rooms, chalk full of the latest technology.
The answer lies in drip email marketing campaigns. Effective drip campaigns can help you automate personalized communication to engage potential guests, convert casual inquirers into bookings, and even rekindle relationships with past clients. Contact Smart Meetings today to turn your email campaigns into powerhouse sales drivers.
Hotels that once relied on traditional spreadsheets and guesswork are rapidly transitioning to automated tools and data-informed strategies. It is fundamentally changing how properties manage and market their meeting and event spaces. This shift is not just about modernizing processes.
Investor meetings can be the single most important event companies produce throughout the year, and expectations start at perfection. These meetings offer a chance to showcase the vitality of the business, gain valuable feedback, and secure funding for continued longevity. Aim for placing primary speakers at a 10 a.m.
Event Automation. However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. Event automation allows eventprofs to automate tasks, create workflows, cut costs. Saves Planners Time.
Planning an event in multiple languages can be a challenge for meeting planners. Innovative virtual language interpretation software is making attendee accessibility a reality for everyone involved in creating inclusive meetings. The program makes its virtual services impartial to any particular meeting platform.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings.
In chatting with Smart Meetings, Cat-Wells offered several important tips that meeting organizers should consider before putting together events in the future. While accessibly should always have space on a marketing budget, it should have space in the production budget.”. But cutting costs won’t pay off in the long run.
Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
James Hirchak is the president and co-founder of Astute Review , a company that helps companies ensure their brand compliance by offering two computer software solutions: a PowerPoint automation tool and a real-time brand monitoring tool. “As we struggled with the launch process and going into the market, we also learned some things.
It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities.
Arrivals from this market to Europe are 25% below 2019 levels in 2022 and are expected to recover 82% of 2019 volumes in 2023. Growth from North America, however, might slow in 2023 as the economic outlook points to a mild recession due to challenges associated with inflation, labor markets and consumer and business confidence, among others.
Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.
In a new exclusive partnership, RobotLAB has been named the only approved system integrator of LG robots across Marriott properties, bringing next-level automation to hotel operations nationwide. Read More : Automation in F&B Inches Closer to Domination A standout debut includes the first LG room service robot in the U.S.,
The personal touch attendees expect from meetings is now largely being delivered with the help of machines. Smart Meetings covered all the must-have tech advances this year to help you stay at the top of your game. The post 11 Event Tech Trends That Shaped 2018 appeared first on Smart Meetings.
Smart Meetings asked Dr. Arun Upneja, Dean of the School of Hospitality Administration (SHA) at Boston University, if the push toward more extreme experiences is being felt in incentive travel , where the goal is to provide singular and high-end experiences for corporate stakeholders and sales staff.
meeting destinations for five consecutive years—and for good reason,” says James Tattersall, director of sales and marketing at Lake Nona Wave Hotel. When we were conceptualizing our programming tailored to groups, we knew that creating something that’s never been seen before in this market was imperative.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Experiment with these programs until you find one that meets your needs. Tasks for one event might move from the ideation phase to the in-progress phase to the completed stage, while another event might move marketing materials from outlines to drafts to edited. Because it automates many basic tasks, event planners have more time.
Email Marketing Secrets for Event Professionals. Is email marketing still important in the age of social media? And if you’re concerned about investing in a “traditional” marketing platform, note that even today, email marketing has around 4,400% ROI. Email marketing has around 4,400% ROI. Definitely!
In this guide, we’ll walk you through a proven framework for full-funnel trade show marketing success. Trade show marketing strategies for the complete campaign lifecycle Successful trade show marketing requires strategic planning and execution across the entire campaign lifecycle; before, during, and after the event.
Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.
Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.
If hotels are to meet this demand, they need to incentivize people to work for them. Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Ad campaigns and posts bring properties to meeting planners’ attention.
It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. As event platforms took over the event tech market, community marketing has become the next big thing in the event space. Event technology automates many processes, from registration, catering, and measuring event ROI.
Here Are the Meeting Booking Stats You Need to Know. Online booking platforms have become important tools for helping professionals find ideal meeting rooms for their audience. A keynote sets the tone and pace for the whole event, while also acting as an important marketing vehicle. Perfect Your Marketing Plan with These Emails.
Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., has good news for meeting professionals. They can source a venue, create a workable agenda, create marketing materials, all the things required.
For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution.
Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. As a whole, the industry needs more emphasis on automation and transparency to stay competitive. The Many Challenges of Event Marketing. Is Social Media Marketing Too Hard? How are you using event tech at your events?
The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Give Your Meeting Audience a Pleasant Surprise. In a meeting, anything that hits home can be easily remembered as the defining moment for that particular event.
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET. Attendee Tracking: The Basics.
Why the future workforce may require more gig workers and regional meetings All those workers who disappeared from event services, housekeeping and meeting staffs over the last three years are not at home watching soap operas according to author and speaker Eric Termuende.
Virtual & Hybrid Event Platforms: All About Automation. “I would say that they’ve become more automated. Rather than just clicking around in an interface and selecting that attendee, you’re now able to walk up to them and meet them for the first time, like you would at an in-person event.”
As small- to mid-size meetings are coming back fast, how are meeting professionals really managing the challenges of sustainability, supply chain issues and staffing? Meetings of the Future has always been about getting the smartest people on stage along with the opinions of our members and working it out,” he said.
Make Your Meetings Experiential. Yes, even regular meetings can be made experiential! An experience is supposed to bring your marketing message to life. An experience is supposed to bring your marketing message to life. Once you have figured this out, integrate it into the design of your meeting. Click To Tweet.
Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. This Is How Meetings and Events Will Look Like This Year.
The area around the New York Stock Exchange pulses with new energy as outdoor meeting spaces spring to life. Cultural Activities for Downtime Stone Street provides a perfect escape between meetings with its range of dining spots and historic charm. Business professionals now enjoy a more vibrant atmosphere for networking and meetings.
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