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Why and How to Audit Your Website

The Abbi Agency

Performing a website audit is a critical step when it comes to understanding a critical piece of your marketing funnel, whether you’re seeing tons of traffic and conversions or none at all. The Bottom Line: A properly optimized website performs better and converts more users. Website Engagement Metrics. User Experience.

Website 246
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How to Successfully Market Your Next Event

Smart Meetings

This can include your blog, website, email campaigns and more. Paid media refers to marketing content you purchase, such as online ads. Buy a few online ads to cover all your bases and you’ll be more likely to attract a large number of guests. Optimize Your Website. More : A Killer Event Should Have a Killer Website.

SEO 245
MICE professionals

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Best Project Management Tools for Event Planners

Endless Events

This free online program is designed for all kinds of task management. By automating repetitive processes, the software helps event planners focus on more creative and time-sensitive items. It helps create event websites, source materials, and register attendees. The cards and boards are completely customizable. Image via Cvent.

Planner 396
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Top Investor Meeting Tips from Fortune 500 Companies

Smart Meetings

Integrating an effective marketing strategy can lead to more engaging graphics, a better cultivated online experience, more consistent and better wording for copy, and stronger cohesion to the company’s brand. Use automated captions and on-screen interpreters to ensure content can be delivered to everyone in the audience.

Meeting 246
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How to Zoom Your Events Like a Pro

Smart Meetings

Yet, event professionals have the opportunity to create visionary events and plan meetings that replicate the vibrancy and liveliness that existed in person while enjoying the flexibility and safety that a hybrid/online event provides. Read more: How to Tell When You Online Meetings Are Not Engaging Enough-And What to Do About It.

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Your Guide To Event Registration & Ticketing!

Endless Events

There are different ways to set up event registration, but generally speaking, there are two ways event planners can implement registration: set up a microsite : an event website that highlights certain aspects of their event, such as their speakers, community page, FAQs, and more. What pages do you want to showcase on your event website?

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10 Smart Strategies For Planning Sustainable Events

Endless Events

There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. We’re talking about putting it on the front page of your website in a slider or a banner. automate sending items to attendees directly via a link, event platform, or QR code. .