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Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Networking at scale is a key strength of trade shows and conferences something no local gathering or online option can match. 2024 has certainly been event ful year.
Email marketing software generally allows you to automate large parts of the process to make it easier to execute these strategies in higher volumes. Automate Interactions. Informative content (recipes, whitepapers, etc). They offer a custom email automation feature and advanced email tracking. Promote and boost sales.
Through real-time engagement analytics, post-event reporting, and integrations with CRM and MASs, event professionals are now able to improve event ROI, and conversions and enrich buyer data across the entire online and offline journey. In fact, it is our belief that events should be designed in the same way online funnels are designed.
By automating key processes like attendee matchmaking and offering real-time analytics, event networking platforms are game-changers. Scalability and smart automation for stress-free planning As your events grow, so should your event networking platform. And thats where event networking technology comes in.
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