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How to Make Your Meeting Marketing Remarkable

MeetingsNet

Nurture via automation. Why You Need to Start Doing Content Marketing Most organizations spend their entire marketing budget during the three to six months leading up to the event. whitepapers. • There are three ways to transition from event thinking to brand thinking, he added. Create more content. how-to guides. blog posts. •

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Why You Need an App for Event Lead Capture and Retrieval

Bizzaboo

Exhibitors, organizers, and sponsors all must capture leads, score leads, and retrieve them post-event for meaningful follow-up. Organizer-provided badge scanners can quickly capture attendee details, but since these are typically rented devices, it can be an uphill battle for people to familiarize themselves with how they work.

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Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 2 of 3

Gavel International

Effective types of pieces include whitepapers, checklists, articles, infographics, checklists, etc. PRO TIP: Sales professionals should always try to map out who possible contacts within an organization before outreach and how they connect and who might help them get their foot in the door. Invite Them to Events .

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

Email marketing software generally allows you to automate large parts of the process to make it easier to execute these strategies in higher volumes. Automate Interactions. Informative content (recipes, whitepapers, etc). They offer a custom email automation feature and advanced email tracking. Promote and boost sales.

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The Ultimate Guide to Event Analytics and Reporting 2023

Stova

Event Intelligence is the cornerstone of every event as it gives organizers a deeper understanding of attendees' thoughts, behaviors, and intent. Event analytics determines if event goals were met and whether events delivered value for a company or organization. Why is Event Intelligence Important?