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How to Engage your Audience on Social Media and Other Event Tips

Endless Events

But while you use those services a lot, do you really know how to engage your audience on social media? There are also metrics related to email, social media, and others that can guide you to creating a praiseworthy event. As an event planner, you’re exposed to different types of tech every day.

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How Drip Email Campaigns Can Revolutionize Your Hotel Sales Strategy

Smart Meetings

Despite the rise of social media and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from social media. For example, a tailored series might highlight banquet hall features, price incentives, and testimonials from satisfied event planners.

MICE professionals

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Marketing Automation Software: Platforms like Marketo or Pardot can track email engagement, content downloads, and other digital interactions that precede bookings. Why Personalization Drives Results Meeting planners and corporate event organizers face tremendous pressure to create memorable experiences.

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2019’s Biggest Event Tech Trends

Endless Events

Event Automation. Saves Planners Time. However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%.

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Think Small, Win Big: How Hotels Can Lead the Small Meetings Revolution

Smart Meetings

Marketing Approaches to Reach Small Meeting Planners Successfully selling smaller meeting solutions requires targeted marketing initiatives that highlight the hotels ability to prioritize intimacy, convenience, and bespoke service. Use targeted advertising on digital platforms to reach small business owners and corporate planners.

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Using Event Tech The Right Way

Endless Events

Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. As a whole, the industry needs more emphasis on automation and transparency to stay competitive. Planning an event never ceases to be a challenge, so much so that there are already multiple conferences dedicated to event planners!

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11 Event Tech Trends That Shaped 2018

Smart Meetings

Cybersecurity: Securing attendee data topped the list of concerns for many planners this year. MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce.

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