Convene by PCMA

MARCH 16, 2022

If your site runs on WordPress or another comparable platform, then it comes with a built-in REST API: a service that allows other web platforms to request and receive the contents of your CMS using software automation. The website — once a single, self-contained publication — now participates in a wider digital ecosystem.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

JULY 15, 2024

Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

DECEMBER 26, 2023

I will appeal to the immediate desires of our audiences.” — Cameron Korb, senior email and automation manager In the age of instant gratification, our marketing should reflect one of the basic human drives — the pleasure principle.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

JANUARY 24, 2022

Marketing Automation Strategy — Use this strategy to save time for your customers, streamline onboarding, and meet customers where they are and when they are ready. Messaging & Personas — Copy focused on health, safety, and 2019 projections won’t sell tickets to today’s customer.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

DECEMBER 11, 2024

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

OCTOBER 22, 2021

Expected to draw approximately 1,000 exhibitors and 23,000 baking professionals to the Las Vegas Convention Center in mid-September, IBIE introduces two new BEST categories in 2022: automation and robotics and plant efficiency.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

AUGUST 7, 2023

These actions can continue through the customer journey, with gen AI automating lead-nurturing campaigns based on evolving customer patterns.” Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98