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How to Successfully Market Your Next Event

Smart Meetings

Loyal customers may visit your website often, follow you on social media and subscribe to your email list. This is a form of using your online presence to generate more earned media. Update SEO Regularly. That’s why it’s important to consistently research and implement SEO best practices.

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Try Out New Trade Show Booth Ideas

Endless Events

Building Attendance through Social Media Influence. Influencers have become a very important part of the social media and marketing landscape, and they are an effective means to boost event returns. This week, we’ve discussed both an old staple of digital marketing: SEO. Which worked better for you?

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6 affordable digital marketing tools for small businesses

The Abbi Agency

What it is: Social media tool to plan and schedule your social media content. What it costs: Free plan available, with paid plans starting at $5 per social channel per month. It’s certainly not the only social media scheduler on the market. Other popular ones include Sprout Social and Hootsuite.

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO Google Keyword Planner to research and identify target keywords that will be helpful in your event’s marketing campaign.

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

The last two decades have seen the rise of mobile devices, app stores, and social media. If your site runs on WordPress or another comparable platform, then it comes with a built-in REST API: a service that allows other web platforms to request and receive the contents of your CMS using software automation.

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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Popular forms of digital event marketing you may encounter include: Social media marketing (e.g., banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., blog posts, social media campaigns, informational series) How does digital marketing help with events?

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

All of that helps us get a clearer picture of who we’re targeting, which is essential for achieving our — and our clients’ — goals.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics.