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Why and How to Audit Your Website

The Abbi Agency

Performing a website audit is a critical step when it comes to understanding a critical piece of your marketing funnel, whether you’re seeing tons of traffic and conversions or none at all. The Bottom Line: A properly optimized website performs better and converts more users. A schema helps SEO crawlers index your pages.

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How to Successfully Market Your Next Event

Smart Meetings

This can include your blog, website, email campaigns and more. Optimize Your Website. Potential attendees interested in learning more about your brand will likely turn to your website first. Loyal customers may visit your website often, follow you on social media and subscribe to your email list. Update SEO Regularly.

SEO 245
MICE professionals

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Try Out New Trade Show Booth Ideas

Endless Events

A new automation app called snöball capitalizes on this, allowing you to send email campaigns to each influencer on your list while also letting you track conversion rates. Using this, your website could place itself better within search engine rankings. This week, we’ve discussed both an old staple of digital marketing: SEO.

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6 affordable digital marketing tools for small businesses

The Abbi Agency

What it is: Analytics platform that can give you information about who is visiting your website, where they’re coming from, and what they’re interested in. These are essential details you’ll want to know when auditing your website. However, in today’s digital-obsessed world, search engine optimization (SEO) needs to be on your list.

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is more than a pile of documents.

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It’s Time to Harness AI for Event Success

Convene by PCMA

Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Real-time translation: Translate your website, session materials, and instructor-led sessions and demos into other languages to broaden your event’s reach and appeal.

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