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How to Make Your Meeting Marketing Remarkable

MeetingsNet

Nurture via automation. whitepapers. • Massachusetts General Hospital did a simple 10-question email survey to area hospitals and used the survey data to create a free whitepaper download. There are three ways to transition from event thinking to brand thinking, he added. Create more content. how-to guides. infographics. •

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

Email marketing software generally allows you to automate large parts of the process to make it easier to execute these strategies in higher volumes. Automate Interactions. Informative content (recipes, whitepapers, etc). They offer a custom email automation feature and advanced email tracking. Promote and boost sales.

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Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 2 of 3

Gavel International

Effective types of pieces include whitepapers, checklists, articles, infographics, checklists, etc. Automation allows companies to send these emails based on each lead’s previous actions and behaviors. Sharing content that focuses on solving their pain points/problems is an excellent way to earn leads’ confidence.

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Why You Need an App for Event Lead Capture and Retrieval

Bizzaboo

Guaranteeing data accuracy: Automated systems with real-time syncing significantly reduce the margin for human error. Leverage touchpoints for insights: If attendees want info but don’t want to talk to a sales person, Klik can be programmed to let attendees download a whitepaper, sign up for a webinar, or something else entirely.

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The Ultimate Guide to Event Analytics and Reporting 2023

Stova

According to a whitepaper published on Meetings and Conventions : “According to our recent survey of event organizers, proving exhibitor ROI was identified as their biggest challenge. A customer who attended a webinar will get more points compared to a customer who downloaded a whitepaper.