This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. This could be thought leader ads, whitepapers, brochure and report downloads all with the aim of driving engaged first-party data in the shape of emails. 2024 has certainly been event ful year.
Nurture via automation. whitepapers. • Massachusetts General Hospital did a simple 10-question email survey to area hospitals and used the survey data to create a free whitepaper download. There are three ways to transition from event thinking to brand thinking, he added. Create more content. how-to guides. infographics. •
Email marketing software generally allows you to automate large parts of the process to make it easier to execute these strategies in higher volumes. Automate Interactions. Informative content (recipes, whitepapers, etc). They offer a custom email automation feature and advanced email tracking. Promote and boost sales.
Effective types of pieces include whitepapers, checklists, articles, infographics, checklists, etc. Automation allows companies to send these emails based on each lead’s previous actions and behaviors. Sharing content that focuses on solving their pain points/problems is an excellent way to earn leads’ confidence.
Guaranteeing data accuracy: Automated systems with real-time syncing significantly reduce the margin for human error. Leverage touchpoints for insights: If attendees want info but don’t want to talk to a sales person, Klik can be programmed to let attendees download a whitepaper, sign up for a webinar, or something else entirely.
According to a whitepaper published on Meetings and Conventions : “According to our recent survey of event organizers, proving exhibitor ROI was identified as their biggest challenge. A customer who attended a webinar will get more points compared to a customer who downloaded a whitepaper.
By automating key processes like attendee matchmaking and offering real-time analytics, event networking platforms are game-changers. Scalability and smart automation for stress-free planning As your events grow, so should your event networking platform. And thats where event networking technology comes in.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content