Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Website (B2B blog). A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Smart Meetings

MARCH 18, 2022

Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . Customer Service Enhancement. The post 7 Arguments for Hiring Top Trade Show Staff appeared first on Smart Meetings.

Trade Show 246

Trade Show B2B B2C Training 246

Bizzaboo

JULY 30, 2023

We are thrilled to announce the launch of our latest and most comprehensive report to date: The state of in-person B2B conferences: Analyzing organizer and attendee insights on today’s most impactful gatherings. of organizers plan to schedule more or the same number of in-person B2B events in 2024 compared to 2023.

B2B 98

B2B Organization Conference Attendee 98

Endless Events

MAY 4, 2018

There are tips for B2B events, conferences and campus events. According to the year’s Center for Exhibition Industry Research Index Report, the number of people attending trade shows is increasing, particularly in the B2B sector. We also dive into different event types events and how to manage them. Overall, the industry grew by 2%.

Audience 258

Audience Trade Show B2B Technology 258

Motivation Excellence

AUGUST 5, 2024

We will continue to Inspire Extraordinary Performance through our motivating B2B and employee incentive programs and aspirational rewards solutions. It’s heartwarming to keep Motivation Excellence within the Jobes family, and especially wonderful to have people from our work family take the reins going forward.

Human Resources 246

Human Resources B2B Incentives Culture 246

Endless Events

JULY 6, 2018

Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World. In the same vein, it’s also important to create positive surprises that will leave your audience genuinely wowed.

Trade Show 214

Trade Show SEO B2B Automation 214

Endless Events

NOVEMBER 25, 2019

Whether they’re exhibitors, sponsors, vendors, the B2B partners that are interested in these live events, how to better match them with the live event organizers and with the event properties” “The other piece of what we do is, we have a marketplace”, he continues. I would break it into sponsorships and B2B partners.

Production 282

Production Management B2B Meeting 282

Smart Meetings

JANUARY 4, 2024

Content Marketing A recent survey found that 93% of B2B marketers have a content marketing strategy or are planning to have one in the next 12 months. For B2B audiences, thought leadership pieces posted on LinkedIn can help drive meaningful engagement before, during and after an event.

Marketing 264

Marketing Marketing Social Media Advertising 264

Smart Meetings

MAY 8, 2023

The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. And in fact, I would project that B2B is dead. Read More : Introducing the 2023 Smart Women in Meetings Award Winners Originally, boomer attendance was slanted more male, however the demographic shift has changed this.

Benefits 264

Benefits Meeting B2B Social Media 264

Travel Daily Media

OCTOBER 14, 2024

The invite-only B2B event will include both pre-FAM and post-FAM activities, and is part of ongoing efforts to strengthen relationships with the Asia-Pacific (APAC) travel trade and showcase the emirate’s unparalleled offering.

Travel 97

Travel Travel Travel Agent B2B 97

Smart Meetings

SEPTEMBER 21, 2021

A B2B event in New York in August, for instance, was shown to have less than a 0.1 “When you look at what’s going on in Las Vegas, Boston or New York [City], what is driving most cases is local vaccination coverage and people getting back to normal everyday activities,” says John Cordier, CEO and co-founder of Epistemix.

Meeting 264

Meeting B2B Attendee Events 264

Motivation Excellence

DECEMBER 16, 2024

Anyone in this sphere of influence knows keenly though that there are challenges when it comes to engaging with B2B partners. Providing training on the merits of your product or service is another proven way to build trust and loyalty with B2B partners.

B2B 197

B2B Incentives Seminar Training 197

Smart Meetings

NOVEMBER 27, 2018

Hari Shetty, Jifflenow founder and CEO, says, “Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue opportunities by increasing the number and quality of strategic B2B meetings.” That is where meeting automation platforms such as Jifflenow come in.

Automation 227

Automation Management Meeting B2B 227

Endless Events

SEPTEMBER 21, 2018

eBay Open 2018 Has Some Great B2B Strategies. This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere. Plan the event well and you’ll gain the respect of everyone in the organization. Events are no longer just venues for networking.

Trade Show 205

Trade Show B2B Entertainment Events 205

Smart Meetings

OCTOBER 16, 2018

This year’s event promises to be the most exciting one ever, with plenty of cutting-edge experiential activities—including the innovative offerings of C2 International , one of the leading B2B events companies. Smart Meetings again is sending a team to IMEX America, which runs Oct.

Meeting 210

Meeting B2B Management Marketing 210

Endless Events

JUNE 15, 2021

” “We’re a B2B event and a fan event. On the B2B events side, the virtual fatigue got real. You didn’t get a hug with your favorite creator, but you did get a minute conversation with them, you got to snap a selfie and post it.” On the industry side, we decided to find a really important topic.

Trends 317

Trends Attendee Online B2B 317

Smart Meetings

AUGUST 19, 2022

According to Forrester’s Q3 2021 B2B Enterprise Marketing Events Trends Survey , “Hybrid events will become the dominant form of events in 2022 and beyond.” Amplification: The impact goes beyond the event itself. You can leverage the content you develop and amplify it through digital content marketing after it’s over.

B2B 246

B2B Events Trends Social Media 246

Smart Meetings

DECEMBER 28, 2018

MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce.

Trends 270

Trends Automation B2B Events 270

Smart Meetings

OCTOBER 12, 2021

Through the recruitment of experts for the podcast series and the development of both B2B and consumer programming for Spycon, we discovered that these unique experts have skills, knowledge and experience that translate very effectively in the business world,” says Lisa Paul, senior vice president of Spyex.

Booking 246

Booking Training B2B Government 246

Convene by PCMA

FEBRUARY 24, 2025

Sara Fellows is the senior director of social media and influencer strategy and Keith Campbell is the paid media manager at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Social Media 101

Social Media Media Platform Public Relations 101

Endless Events

JUNE 8, 2018

This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. First of all, you should have a capable technology stack to handle all the elements at play. You also need a capable team at the helm. Of course, you should clearly set the goals behind the momentous effort.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Smart Meetings

MAY 31, 2024

Anita Paic Ainta Paic, Vienna Tourist Board Paic is named as the head of Vienna Tourist Board ’s B2B management department. Kirkland will work to shape the group’s sales strategies and establish meaningful connections within the community.

Hospitality 258

Hospitality Public Relations B2B Communications 258

Endless Events

AUGUST 17, 2018

B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Watch Out for These B2B Tactics. Event marketing in the B2B landscape is a bit different from other segments, but the techniques used are fairly similar. The numbers are in for this year!

Conference 196

Conference Contracts Contracts B2B 196

Smart Meetings

AUGUST 27, 2021

Glenn Stress, Marriott senior director of global B2B marketing explained, “We need to come together to protect ourselves and each other. Marriott International rolled out a series of “What to Expect” emails and held a video call to walk through the protocols and take questions.

Healthcare 290

Healthcare B2B Communications Communications 290

Smart Meetings

FEBRUARY 27, 2023

Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.

Conference 279

Conference Sponsors Trade Show SEO 279

Smart Meetings

MAY 5, 2023

For example, when customers start getting serious about buying and implementing software licenses or large-frame B2B products costing hundreds of thousands or even millions of dollars, there’s no substitute for in-person. According to our research, the close rate at in-person events was up 100%.

Virtual Events 279

Virtual Events B2B Audience Trends 279

Smart Meetings

JULY 8, 2021

Big B2B conventions and trade shows may become a thing of the past, at least in the near term. It’ll be critical to avoid the long pauses, bad internet signals, and poor visual presentation quality from remote participants that leave the impression the remote audience and participants are afterthoughts. Winners and Losers.

Remote 246

Remote Audience B2B Trade Show 246

Smart Meetings

JUNE 9, 2021

This is especially valid if you are inviting B2B contacts with whom you’ve worked extensively before—there’s no need for overly formal writing. The following virtual event invitation email by Compete is a good example of how you can balance professionalism and personalization. Address the Most Pressing Points.

Virtual Events 264

Virtual Events Seminar Remote B2B 264

Dana Communications

SEPTEMBER 19, 2023

Putting resources behind measures to protect guests’ personal and financial information will help build trust and protect your hotel’s reputation, especially among meeting and event planners, an all-important B2B audience.

Travel 245

Travel Travel Hospitality B2B 245

Eventtia

JUNE 30, 2022

Going Hybrid and Running an Impactful B2B Event appeared first on Eventtia. “We are very satisfied with our experience and the rebost technology. We can see how it will grow in the region.”. Volkan Ataman, President of Turizm Medya Grubu. The post Ace of M.I.C.E:

B2B 77

B2B Airlines Sponsors Tourism 77

Endless Events

APRIL 21, 2023

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. I have a 15-year history of entrepreneurship, but not in the B2B space,” says Isaac. “I I didn’t know anything about partnerships at B2B SaaS companies.

Conference 194

Conference Marketing Marketing B2B 194

Smart Meetings

NOVEMBER 17, 2022

Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component. Watch the entire webinar here. F2F with a Side of Digital. Jennifer O’Grady. Exhibitors need it, want it and are excited to be connecting with their customers again face-to-face,” said O’Grady.

Platform 246

Platform Meeting B2B Trade Show 246

Endless Events

APRIL 13, 2023

“Events really don’t leverage influencer marketing mostly because I think the understanding of what influencer marketing is in the B2B context isn’t obvious,” continues Nick. “In In the B2B space, it’s much more approachable. In 2022, VideoFruit founder Bryhan Hariss guest posted on a niche B2B website.

B2B 177

B2B Events Production Marketing 177

Smart Meetings

MARCH 30, 2022

B2B travel management platform CWT recently launched a point-of-sale carbon footprint indicator for its myCWT mobile and web app, as part of the company’s $100 million investment in its myCWT platform. “We

Planner 246

Planner B2B Platform Panel 246

Smart Meetings

FEBRUARY 19, 2019

In the latest Smart Meetings webinar, Toni Zoblotsky, director, B2B marketing and sales valet, Hilton Worldwide, offers a wide variety of foods that are healthy, fun and instagrammable, as well as a few recommendations to get attendees active.

Attendee 274

Attendee Regulations Benefits B2B 274

Gavel International

OCTOBER 23, 2023

This is especially important when it comes to companies that sell products or services to other companies – business-to-business (B2B) sales. When you court B2B customers, you need to consider that these buyers are often held to a specific budget, and they are under pressure to demonstrate the value of the product or service they select.

B2B 52

B2B B2C Contracts Contracts 52

Smart Meetings

NOVEMBER 15, 2023

Michael Clarke, senior director of B2B events and programs portfolio, luxury and leisure for Marriott International’s Global Sales organization, shared recent research from “ Guiding Principles in Experience Design ,” a project with PCMA and CEMA that explored how to better engage attendees after the pandemic.

Insurance 263

Insurance B2B Conference Retail 263