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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
87% of executives believe that live events will be instrumental in their B2Bmarketing strategy Click To Tweet. Turn Your Free Events into Blockbusters. Attendance at free events is difficult to gauge because there are no ticket sales to speak of. B2BEventMarketing Reloaded. Click To Tweet.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology. B2Bevents also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded.
Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. The MeetingPlay blog is an exploration of event technology – perfectly fitting for an eventapp company! EventMarketer. MeetingPlay.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2Bmarketing professionals ranked event engagement as an important KPI for determining an event’s success. Event engagement made simple!
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5% Does it cost extra?
Use Subscriber Data to Add Further Personalization You can also use subscriber data to further personalize your email marketing campaign. For example, if you’re holding a B2Bevent, you may have 2 segments: those who are employees and those who are decision-makers and entrepreneurs. Videos, even more.
Welcome to the 2024 event technology guide! Not sure you need event technology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% Event tech also leads to a better user experience.
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Pinpoint Event Success KPIs.
Eventtia Eventtia is a cutting-edge US-based technology company with thousands of customers around the world, specializing in delivering a highly advanced all-in-one event management solution tailored to consumer events, corporate events, and B2Bevents. Discover more details on Eventtia’s pricing page.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Understanding each provider’s expertise is crucial to find the best Cvent competitors.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Live-stream event announcements. . Facebook event promotion that boosts engagement.
The company specializes in developing event management solutions for B2B conferences. Bizzabo’s dedication extends across various sectors, offering support for in-person, virtual, and hybrid events. At the same time, Bizzabo’s solution is mostly tailored for B2Bevents. What is Bizzabo?
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Their comprehensive suite of tools caters to events of various scales, from intimate gatherings to large conferences and exhibitions.
Start early: Amplify in-person with virtual networking events. With in-person conferences back in full force, demand for full-day online business events is down. The virtual eventmarket is expected to grow more than 20% annually, reaching $617 billion by 2030. Event analytics is like Netflix.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions.
To triumph in 2024, you must embrace strategic resource allocation — a concept that goes beyond the numbers and delves into the art of putting your event budget where it truly matters. According to our recent State of in-person B2B conferences report, a striking 80.4% Convincing attendees to travel to our event is challenging.
This community serves as a hub for all interactions related to the event, including comments, communications, photos, and social interactions, making it visible and accessible to all members. Pricing Tickets sold for B2B conferences or events are priced at $1 per ticket.
To this end, the ideal event ticketing software solution will deliver a solid mobile ticketing experience with responsive design and optimized content. Bizzabo offers a memorable mobile eventapp engineered to delight attendees and make life easier for event staff.
You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%
In today’s challenging economic environment, events teams must be laser-focused on maximizing event sponsorship ROI. Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios.
While several technology companies offer digital solutions for B2Bevent management, only a few are dedicated to delivering software solutions specifically tailored for consumer and luxury retail events. As an organizer, you can manage all aspects before, during and after your event. appeared first on Eventtia.
In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience. Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% of event organizers have seen growth in registration. Meanwhile, 56.2%
Keeping attendees engaged throughout the entire event experience is key to achieving event success. According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference.
When exploring alternatives to Splash, we will evaluate essential features such as online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When exploring alternatives to Splash, we will evaluate essential features such as online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
Integrated Event Management Systems Standalone scheduling tools focus on managing event schedules, offering simplicity and dedicated functionality. If you go this route, you’ll have to cobble together a tech stack to handle eventmarketing, sponsor management, and event networking.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions.
Integrated Event Management Systems Standalone scheduling tools focus on managing event schedules, offering simplicity and dedicated functionality. If you go this route, you’ll have to cobble together a tech stack to handle eventmarketing, sponsor management, and event networking.
While multiple technology companies offer digital solutions for B2Bevent management, few are committed to delivering software solutions tailored for consumer and luxury retail events. Eventtia serves as an events strategy partner, assisting retail brands in developing planning ecosystems.
Since then, companies have continued exploring different ways to create a perfect virtual event. According to Bizzabo, as much as 93 % of eventmarketers have incorporated virtual events into their strategy for 2021. Before beginning the planning process, it is important for you to settle on a goal for your event.
Notable Features Mobile AppEventMarketing Check-In App Streaming Online Registration Ticketing Virtual Stage Sponsors Engagement Calendar Widget B2B Matchmaking Summary The major objective of this platform is to empower everyone who is willing to produce their own event to do so thanks to its easy-to-use platform.
Eventmarketers can choose two event spaces offering floor-to-ceiling windows, stage and lighting, audio-visual capabilities, and live streaming options to make your next networking or dinner affair a legendary event. Your eventapp can quickly help attendees find their next educational track or workshop session.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
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