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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
It turns out that social media is also the perfect platform to capture the play with the senses you have concocted for your attendees. This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Watch These Event Marketing Metrics. Click To Tweet.
Whether they’re exhibitors, sponsors, vendors, the B2B partners that are interested in these live events, how to better match them with the live event organizers and with the event properties” “The other piece of what we do is, we have a marketplace”, he continues. TicketSpice. Eventbrite.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
More than 25% of in-person and hybrid events are paid vs. only 10% of virtual events. 90% of paid events hold up to 20 ticket types vs. 80% of free events, which feature 1-2 ticket types. 44% of Bizzabo customers who hosted events ran at least one paid event. Virtual Event Statistics.
B2BEvents: Events for professionals meaning to meet other professionals, network and make business. These events can take different forms: In-person Events: People, speakers and companies meeting on-site in a dedicated venue. Especially for consumer events and large B2Bevents.
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Event engagement made simple!
On the Bizzabo platform, 75% of events in May 2023 are scheduled to be in-person events! of events on Bizzabo’s platform were in-person. of events on Bizzabo’s platform were in-person. In Q4 2021, 75% of events on Bizzabo’s platform were virtual, in Q2 2022 30.6%
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
Choosing the right event ticketing platform can be a game-changer for event managers. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. To this day, Eventtia has enabled more than 30,000 events for millions of attendees worldwide.
The pandemic accelerated the need for solutions to help event organizers plan, execute, and measure the success of virtual, in-person, and hybrid events. But which event management platform is the best for you and your organization? Here are some telling statistics about event tech: 68.9%
In addition, Klik's gamification features are designed to incentivize behaviors that organizers most desire, such as face-to-face interactions and contact exchange, rather than merely encouraging passive participation or interaction within an eventapp. About Bizzabo Bizzabo powers immersive in-person, virtual, and hybrid experiences.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? How do you leverage mobile apps during online events? Keep everyone in the know.
The right event ticketing platform can make or break your event. When you invest in modern event ticketing software, attendees benefit from strong user experiences, increased accessibility and convenience, and a more seamless event overall. Customizable Branding and Ticketing Your events are uniquely yours.
In addition, Klik’s gamification features are designed to incentivize behaviors that organizers most desire, such as face-to-face interactions and contact exchange, rather than merely encouraging passive participation or interaction within an eventapp.
Most email marketing platforms have over 40 custom fields, so you can easily and quickly generate personalized emails that connect and convert. Stova’s Core Platform’s email marketing Another thing you should consider is what your “from” name is. It’s also important to invest in the right tools.
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Event planning and analytics software.
With so many all-in-one event management platforms available today, selecting the best one for your company or organization has become a complex and time-consuming challenge. Whether you’re an experienced event planner or just starting out, discover the best platforms to elevate your events and achieve greater success.
Organizing virtual events has become a popular way of connecting with people and sharing information. With the advancement of technology, there are now several sophisticated platforms that have all the features necessary to successfully organize, host and manage virtual events. What Is Virtual Event Software?
Disclaimer: This Cvent competitors analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2 score. We encourage you to conduct your own extensive research before choosing the best event management software. Is Cvent a CRM?
The company specializes in developing event management solutions for B2B conferences. Bizzabo’s dedication extends across various sectors, offering support for in-person, virtual, and hybrid events. To date, Eventtia proudly supports over 30,000 events attended by millions participants worldwide. What is Bizzabo?
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Ninety-three percent of Facebook users access the popular social media platform via phone, so creating content that looks good on a mobile device is crucial for social media marketing success. Users of both Facebook and Instagram can run Facebook Event Ads across both platforms. Live-stream event announcements. .
Networking is the cornerstone of successful business events. It provides a platform for people to connect with potential customers, partners, and investors. While planning a networking event is rewarding, the job also poses challenges. Now, attendees expect the same level of personalization at physical events.
You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% job titles or hobbies).
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience. Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% of event organizers have seen growth in registration. Meanwhile, 56.2%
We strongly advise you to do your own research before choosing the right event management platform. While both Cvent and Whova have developed event-planning solutions, there are significant differences between the two. If so, which platform offers the best API and integration capabilities?
Last week, the event technology space celebrated a significant milestone: Gartner® released its first-ever Magic Quadrant™ for event technology platforms — a moment that marks the growth of our market and the triumphant return of in-person events as a go-to marketing channel.
Keeping attendees engaged throughout the entire event experience is key to achieving event success. According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference.
In today’s challenging economic environment, events teams must be laser-focused on maximizing event sponsorship ROI. Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
We encourage you to conduct your own analysis before choosing the right event management platform. While both platforms cater to the events industry, significant distinctions exist between Cvent and Stova. Is integrating the event planning workflow with your existing systems and IT infrastructure a must?
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
It is very possible for you to organize your own virtual event with an in-house production and marketing team; however, the last year has seen a rise in “virtual event managers” who offer a full range of services for your virtual event including marketing, platform and data management for registrations.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. If you want to implement an event scheduling solution, Bizzabo can help.
To triumph in 2024, you must embrace strategic resource allocation — a concept that goes beyond the numbers and delves into the art of putting your event budget where it truly matters. According to our recent State of in-person B2B conferences report, a striking 80.4% Convincing attendees to travel to our event is challenging.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. If you want to implement an event scheduling solution, Bizzabo can help.
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