This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
The average number of sessions per virtual event is 12 ( Bizzabo , 2020). 14% of virtual event sessions are a larger keynote format ( Bizzabo , 2020). 62% of virtual events are single-day events ( Bizzabo , 2020). of event marketers work with a production services company to help execute virtual events ( Bizzabo , 2020).
B2BEvents: Events for professionals meaning to meet other professionals, network and make business. These events can take different forms: In-person Events: People, speakers and companies meeting on-site in a dedicated venue. Especially for consumer events and large B2Bevents.
We’ve compiled a list of marketing and event statistics to inspire your event strategy or as fodder for your next event marketing presentation to get buy-in from key stakeholders. Case in point: On the Bizzabo platform, 51% of events in January 2023 were virtual.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.
In our recent State of in-person B2B conferences report , 26.8% 2 priority when choosing to attend an event. On that note, 13% of event organizers identified DE&I as a major challenge in planning their most recent B2B conference. So how do you plan a sustainable event? 1 priority, and 31.2%
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Speaker fees . Event marketing software.
For example, if you’re holding a B2Bevent, you may have 2 segments: those who are employees and those who are decision-makers and entrepreneurs. Why would potential event participants register or attend an event if they already know everything that’s going to happen?
You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%
Engage with Facebook users, respond to in-app messages, thank commenters for their feedback, and regularly answer questions from followers. . Event co-hosts will be able to link the event to their company pages. Add co-hosts who have a large audience already, such as artists, speakers, business owners, or other event partners.
In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience. Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% of event organizers have seen growth in registration. Meanwhile, 56.2% Submit it now !
To triumph in 2024, you must embrace strategic resource allocation — a concept that goes beyond the numbers and delves into the art of putting your event budget where it truly matters. According to our recent State of in-person B2B conferences report, a striking 80.4% Convincing attendees to travel to our event is challenging.
Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. Attendees gathered to make connections and gain insights from knowledgeable speakers. Networking is now the main driver of in-person event success. Event analytics is like Netflix.
Keeping attendees engaged throughout the entire event experience is key to achieving event success. According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference.
Clients can also opt for premium modules and enterprise-level features and services, including white labeling, custom URLs, SMS alerts, extended API use, email domains, additional admin users, B2B matchmaking, additional sponsors, and premium support. Its mission is to define the future of events, focusing on B2B conferences.
These in-depth evaluations and analyses reflect the importance and maturity of marketing events and event technology. Bizzabo was one of 14 vendors evaluated in the Forrester Wave: B2BEvent Management Technology, Q1 2023 report and one of 13 evaluated in the Gartner Magic Quadrant for Event Technology Platforms published on March 19.
When planning successful event experiences, event teams face myriad challenges. From venue selection, event promotion, and budget management to catering, logistics, and speaker selection, orchestrating an event end-to-end requires meticulous planning. According to Bizzabo data , 86.4%
Before beginning the planning process, it is important for you to settle on a goal for your event. Will your event be a B2B or B2C? If you are organizing these events yourself, another important step would be to settle on the key performance indicators (KPI) for your team to better assess your event once its finished.
You want events that can give you direct access. Effective B2B trade show marketing begins well before the opening session and extends long after the show floor closes. With real-time trade show technology , you can follow up with your best leads during the event. Step 3: Keep everything on track.
When planning successful event experiences, event teams face myriad challenges. From venue selection, event promotion, and budget management to catering, logistics, and speaker selection, orchestrating an event end-to-end requires meticulous planning. According to Bizzabo data , 86.4%
For example, a B2B trade show for the fintech industry might determine that enterprise decision-makers (c-suite, VPs, heads of departments) respond to messaging that conveys the events ability to deliver high-level strategic insights, networking with other executives, potential vendors for long-term partnerships, etc.
However, you must partner with a powerful event tech provider to make this happen. For example, Eventtia’s B2B matchmaking solution allows you easily schedule one-on-one meetings with your attendees. This dynamic allows you to connect with each customer, learn more about their needs and concerns, and address any issues they may have.
Notable Features Mobile AppEvent Marketing Check-In App Streaming Online Registration Ticketing Virtual Stage Sponsors Engagement Calendar Widget B2B Matchmaking Summary The major objective of this platform is to empower everyone who is willing to produce their own event to do so thanks to its easy-to-use platform.
For exhibitors who have sponsored sessions, measuring the attendee dwell time for their sessions provides valuable insights into how relevant their session topic is as well as the effectiveness of their speaker/presenter. These tactics also apply to external events or experiential events that harp on sponsorships to succeed.
Eventbrite has compiled some of the most relevant event statistics across various fronts, from event marketing and promotion to social media and technology. B2Bevents also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Click To Tweet.
But, something we really appreciate is their insights into the human-side of event planning. Like, what to do with leftover event food and how to give back as a company. All about event tech. Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. MeetingPlay.
Welcome to the 2024 event technology guide! Not sure you need event technology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% Event tech also leads to a better user experience.
Kelly Carlsted is an event marketing professional with more than 13 years of experience owning events ranging from 15 to 4,500 attendees and working on events up to 60,000 attendees. Currently, she leads the global event team at Dremio and their premier community event, Subsurface. LinkedIn | Twitter | Instagram.
Eventtia: The All-in-One Event Management Software Preferred by Global Brands What Is Eventtia's Event Management Platform? Eventtia is a premier event management software provider, offering advanced solutions for planning, executing, and tracking consumer, corporate, and B2Bevents.
Thats why having an event planning checklist and a clear plan is key. Whether youre a junior event planner or a seasoned pro at organizing corporate conferences, community events, or B2B networking sessions, its possible to have an event without losing your mind. Why Do You Need an Event Planning Checklist?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content