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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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The Events Industry’s Top Marketing Statistics, Trends, and Data

Bizzaboo

The average number of sessions per virtual event is 12 ( Bizzabo , 2020). 14% of virtual event sessions are a larger keynote format ( Bizzabo , 2020). 62% of virtual events are single-day events ( Bizzabo , 2020). of event marketers work with a production services company to help execute virtual events ( Bizzabo , 2020).

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What is Event Management? Essential Strategies, Tools, and Tips for Success

Eventtia

B2B Events: Events for professionals meaning to meet other professionals, network and make business. These events can take different forms: In-person Events: People, speakers and companies meeting on-site in a dedicated venue. Especially for consumer events and large B2B events.

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The Events Industry’s Top Marketing Statistics, Trends, and Data

Bizzaboo

We’ve compiled a list of marketing and event statistics to inspire your event strategy or as fodder for your next event marketing presentation to get buy-in from key stakeholders. Case in point: On the Bizzabo platform, 51% of events in January 2023 were virtual.

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More Than Just Another App: Why Your Attendees Want a Mobile Event App

Bizzaboo

Contrary to popular belief, event attendees are big fans of specialized mobile event apps. Rather than contributing to app fatigue, a purpose-built event app can transform the event experience, increasing engagement while establishing a new standard of what events should look like.

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7 Ways to Create Immersive Mobile Event App Experiences

Stova

This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.

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The Ultimate Sustainable Event Management and Planning Checklist

Bizzaboo

In our recent State of in-person B2B conferences report , 26.8% 2 priority when choosing to attend an event. On that note, 13% of event organizers identified DE&I as a major challenge in planning their most recent B2B conference. So how do you plan a sustainable event? 1 priority, and 31.2%