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Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Click To Tweet.
87% of executives believe that live events will be instrumental in their B2B marketing strategy Click To Tweet. Turn Your Free Events into Blockbusters. Attendance at free events is difficult to gauge because there are no ticket sales to speak of. Here are some tried-and-tested ways to keep people coming to your events.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Whether they’re exhibitors, sponsors, vendors, the B2B partners that are interested in these live events, how to better match them with the live event organizers and with the event properties” “The other piece of what we do is, we have a marketplace”, he continues.
Eventbrite has compiled some of the most relevant event statistics across various fronts, from event marketing and promotion to social media and technology. B2Bevents also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Click To Tweet.
From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Otherwise, you’ll not only make more work for yourself, you might also p**s off a few attendees (and even sponsors). Venue Sourcing 101. Click To Tweet.
More than 80% of respondents say their organizations strive to incorporate DE&I into their meetings and events ( AMEX , 2021). of executives think that in the future, all in-person events will have a virtual component ( Marketing Charts , 2020). B2BEvent Industry Statistics. Event Technology Statistics.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Event engagement made simple!
What stands out is their focus on leadership and building relationships – whether with your audience or sponsors. Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. At first glance, you might not think Campaign has much to do with event planning. MeetingPlay.
Organizers have spoken — maximizing sponsor and exhibitor ROI is more crucial than ever. The remarkable 400% leap in lead generation with Klik wearable event technology clearly demonstrates its value. This technology enhances attendee engagement and significantly amplifies results for exhibitors and sponsors.
B2BEvents: Events for professionals meaning to meet other professionals, network and make business. These events can take different forms: In-person Events: People, speakers and companies meeting on-site in a dedicated venue. Especially for consumer events and large B2Bevents.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
Organizers have spoken — maximizing sponsor and exhibitor ROI is more crucial than ever. The remarkable 400% leap in lead generation with Klik wearable event technology clearly demonstrates its value. This technology enhances attendee engagement and significantly amplifies results for exhibitors and sponsors.
We’ve compiled a list of marketing and event statistics to inspire your event strategy or as fodder for your next event marketing presentation to get buy-in from key stakeholders. Case in point: On the Bizzabo platform, 51% of events in January 2023 were virtual. billion in 2019, is expected to be worth $18.4
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5% In Q4 2021, 54.4%
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Event planning and analytics software.
Welcome to the 2024 event technology guide! Not sure you need event technology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% Event tech also leads to a better user experience.
In our recent State of in-person B2B conferences report , 26.8% 2 priority when choosing to attend an event. On that note, 13% of event organizers identified DE&I as a major challenge in planning their most recent B2B conference. So how do you plan a sustainable event? 1 priority, and 31.2%
You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%
Yet in an era of tightening budgets, securing sponsors is harder than ever. Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios.
Eventtia Eventtia is a cutting-edge US-based technology company with thousands of customers around the world, specializing in delivering a highly advanced all-in-one event management solution tailored to consumer events, corporate events, and B2Bevents. Discover more details on Eventtia’s pricing page.
The company specializes in developing event management solutions for B2B conferences. Bizzabo’s dedication extends across various sectors, offering support for in-person, virtual, and hybrid events. At the same time, Bizzabo’s solution is mostly tailored for B2Bevents. What is Bizzabo?
The company focuses on defining the future of events by providing event software tailored for B2B conferences. Industry Niche and Scope Bizzabo specializes in the event management industry, with a specific focus on B2B conferences and events. Pricing is tiered based on event size and features.
Now, attendees expect the same level of personalization at physical events. The trouble is event data has been challenging to gather offline. But here’s the good news… Modern event tracking tools – like eventapps, digital badges, and iBeacons – make data capture a breeze. Event analytics is like Netflix.
If you’re looking for some super helpful tips on everything from audience engagement, risk management, and sponsorship, to eventapps and gamification, check out this grab-bag of free downloadables. The 2018 EventApp Bible. Digital Event Essentials Guide. Media Type. Media Image. transactionID. Download here.
Clients can also opt for premium modules and enterprise-level features and services, including white labeling, custom URLs, SMS alerts, extended API use, email domains, additional admin users, B2B matchmaking, additional sponsors, and premium support. Its mission is to define the future of events, focusing on B2B conferences.
Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. However, according to research by Forrester, only 18% of event technology providers say their clients can measure their return on investment (ROI). We know in-person B2B attendees are in decision-making mode.
Show appreciation to followers who regularly keep up with the Facebook event page with “you heard it first” updates or exciting event developments. . Live-stream event announcements. . Facebook is one of the best live-streaming eventapps for pre-event promotion, as well as live event streaming.
These in-depth evaluations and analyses reflect the importance and maturity of marketing events and event technology. Bizzabo was one of 14 vendors evaluated in the Forrester Wave: B2BEvent Management Technology, Q1 2023 report and one of 13 evaluated in the Gartner Magic Quadrant for Event Technology Platforms published on March 19.
Clients can also opt for premium modules and enterprise-level features and services, including white labeling, custom URLs, SMS alerts, extended API use, email domains, additional admin users, B2B matchmaking, additional sponsors, and premium support. Its mission is to define the future of events, focusing on B2B conferences.
Event teams must be ready to respond to a variety of unexpected issues, such as last-minute changes, technical difficulties, and weather disruptions. This significantly reduces the time and effort required for event planning. event organizers are planning to maintain or increase the number of events they put on in 2024.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including: White labeling Custom URLs SMS alerts Extended API use Email domains Additional admin users B2B matchmaking Additional sponsors Premium support For more information, you may visit Eventtia’s pricing page.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including: White labeling Custom URLs SMS alerts Extended API use Email domains Additional admin users B2B matchmaking Additional sponsors Premium support For more information, you may visit Eventtia’s pricing page.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including: White labeling Custom URLs SMS alerts Extended API use Email domains Additional admin users B2B matchmaking Additional sponsors Premium support For more information, you may visit Eventtia’s pricing page.
Keeping attendees engaged throughout the entire event experience is key to achieving event success. According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference.
For example, a B2B trade show for the fintech industry might determine that enterprise decision-makers (c-suite, VPs, heads of departments) respond to messaging that conveys the events ability to deliver high-level strategic insights, networking with other executives, potential vendors for long-term partnerships, etc.
Cvent provides extensive planning features tailored for in-person, virtual, and hybrid events. While several technology companies offer digital solutions for B2Bevent management, only a few are dedicated to delivering software solutions specifically tailored for consumer and luxury retail events.
Before beginning the planning process, it is important for you to settle on a goal for your event. Will your event be a B2B or B2C? If you are organizing these events yourself, another important step would be to settle on the key performance indicators (KPI) for your team to better assess your event once its finished.
Event teams must be ready to respond to a variety of unexpected issues, such as last-minute changes, technical difficulties, and weather disruptions. This significantly reduces the time and effort required for event planning. event organizers are planning to maintain or increase the number of events they put on in 2024.
You want events that can give you direct access. Effective B2B trade show marketing begins well before the opening session and extends long after the show floor closes. With real-time trade show technology , you can follow up with your best leads during the event. Step 3: Keep everything on track.
To triumph in 2024, you must embrace strategic resource allocation — a concept that goes beyond the numbers and delves into the art of putting your event budget where it truly matters. According to our recent State of in-person B2B conferences report, a striking 80.4% Convincing attendees to travel to our event is challenging.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including: White labeling Custom URLs SMS alerts Extended API use Email domains Additional admin users B2B matchmaking Additional sponsors Premium support For more information, you may visit Eventtia’s pricing page.
Emphasizing its commitment, Bizzabo’s core mission, as outlined on its website, revolves around pioneering the future of events with specialized B2B conference-centric event software. Industry Niche and Scope Bizzabo carves its niche in the event management industry, specializing specifically in B2B conferences and events.
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