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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Will multiple video feeds display at once?
Starting this list off, we’d like to share some current data as of July 2022 based on Bizzabo customers: 2X increase in hybrid and in-person events over the last three months vs. the 3 months prior. More than 25% of in-person and hybrid events are paid vs. only 10% of virtualevents. VirtualEvent Statistics.
We’ve compiled a list of marketing and event statistics to inspire your event strategy or as fodder for your next event marketing presentation to get buy-in from key stakeholders. of events on Bizzabo’s platform were in-person. In Q4 2021, 75% of events on Bizzabo’s platform were virtual, in Q2 2022 30.6%
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
It includes organizing resources, managing budgets, coordinating logistics,ensuring that the event aligns with the objectives of the host organization, and of course, providing the best user experience for attendees. B2BEvents: Events for professionals meaning to meet other professionals, network and make business.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? How do you leverage mobile apps during online events? Keep everyone in the know.
“Only the outliers have a really strong feeling about where their information goes when attending an event. The social contract of attending a B2Bevent is based on visibility. The case I make for B2Bevents is that no one bats an eye about the idea that you put your name and where you live around your neck.”
In our recent State of in-person B2B conferences report , 26.8% 2 priority when choosing to attend an event. On that note, 13% of event organizers identified DE&I as a major challenge in planning their most recent B2B conference. So how do you plan a sustainable event? 1 priority, and 31.2%
Since then, companies have continued exploring different ways to create a perfect virtualevent. According to Bizzabo, as much as 93 % of event marketers have incorporated virtualevents into their strategy for 2021. It is clear that virtualevents are here to stay for the foreseeable future.
Welcome to the 2024 event technology guide! Not sure you need event technology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% Event tech also leads to a better user experience.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5% Does it cost extra?
Organizing virtualevents has become a popular way of connecting with people and sharing information. With the advancement of technology, there are now several sophisticated platforms that have all the features necessary to successfully organize, host and manage virtualevents. What Is VirtualEvent Software?
Swapcard has been recognized for its innovation and impact on the event industry. It specializes in managing virtualevents, conferences, trade shows, exhibitions, and corporate events. Client case studies highlight Whova’s effectiveness in attendee check-ins, event engagement, and providing additional event information.
These in-depth evaluations and analyses reflect the importance and maturity of marketing events and event technology. Bizzabo was one of 14 vendors evaluated in the Forrester Wave: B2BEvent Management Technology, Q1 2023 report and one of 13 evaluated in the Gartner Magic Quadrant for Event Technology Platforms published on March 19.
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Events have never been more critical.
Start early: Amplify in-person with virtual networking events. With in-person conferences back in full force, demand for full-day online business events is down. The virtualevent market is expected to grow more than 20% annually, reaching $617 billion by 2030. An eventapp is the Swiss Army knife of networking.
Clients can also opt for premium modules and enterprise-level features and services, including white labeling, custom URLs, SMS alerts, extended API use, email domains, additional admin users, B2B matchmaking, additional sponsors, and premium support. Its mission is to define the future of events, focusing on B2B conferences.
The company focuses on defining the future of events by providing event software tailored for B2B conferences. Industry Niche and Scope Bizzabo specializes in the event management industry, with a specific focus on B2B conferences and events. For more details, visit Eventtia’s pricing page.
You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%
Keeping attendees engaged throughout the entire event experience is key to achieving event success. According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference.
Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. However, according to research by Forrester, only 18% of event technology providers say their clients can measure their return on investment (ROI). We know in-person B2B attendees are in decision-making mode.
Clients can also opt for premium modules and enterprise-level features and services, including white labeling, custom URLs, SMS alerts, extended API use, email domains, additional admin users, B2B matchmaking, additional sponsors, and premium support. Its mission is to define the future of events, focusing on B2B conferences.
This community serves as a hub for all interactions related to the event, including comments, communications, photos, and social interactions, making it visible and accessible to all members. Pricing Tickets sold for B2B conferences or events are priced at $1 per ticket.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including: White labeling Custom URLs SMS alerts Extended API use Email domains Additional admin users B2B matchmaking Additional sponsors Premium support For more information, you may visit Eventtia’s pricing page.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including: White labeling Custom URLs SMS alerts Extended API use Email domains Additional admin users B2B matchmaking Additional sponsors Premium support For more information, you may visit Eventtia’s pricing page.
Analyzing Whova’s publicly available client case studies, Whova’s response to specific planning challenges include elements such as checking in the attendees, ensuring engagement during the event, accessing additional event information, and more.
While several technology companies offer digital solutions for B2Bevent management, only a few are dedicated to delivering software solutions specifically tailored for consumer and luxury retail events. As an organizer, you can manage all aspects before, during and after your event.
In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience. Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% of event organizers have seen growth in registration. Meanwhile, 56.2%
These features include user registration, payment processing, mobile check-in, on-site tickets and registration, event marketing (including landing pages, email customization, and lead generation), data and analytics, and a dedicated VirtualEvents platform. Pricing is tiered based on event size and features.
These features include user registration, payment processing, mobile check-in, on-site tickets and registration, event marketing (including landing pages, email customization, and lead generation), data and analytics, and a dedicated VirtualEvents platform. Pricing is tiered based on event size and features.
These features include user registration, payment processing, mobile check-in, on-site tickets and registration, event marketing (including landing pages, email customization, and lead generation), data and analytics, and a dedicated VirtualEvents platform. Pricing is tiered based on event size and features.
These features include user registration, payment processing, mobile check-in, on-site tickets and registration, event marketing (including landing pages, email customization, and lead generation), data and analytics, and a dedicated VirtualEvents platform. Pricing is tiered based on event size and features.
Analyzing Whova’s publicly available client case studies, Whova’s response to specific planning challenges include elements such as checking in the attendees, ensuring engagement during the event, accessing additional event information, and more.
For example, a B2B trade show for the fintech industry might determine that enterprise decision-makers (c-suite, VPs, heads of departments) respond to messaging that conveys the events ability to deliver high-level strategic insights, networking with other executives, potential vendors for long-term partnerships, etc.
Great events are able to prove their weight in gold by demonstrating clear ROI and their role in achieving an organization’s overall goals. In this guide, learn how to combine online and onsite event data, so you can easily compare your virtualevent metrics alongside in-person and hybrid events to get a complete picture of the buyer journey.
Kelly Carlsted is an event marketing professional with more than 13 years of experience owning events ranging from 15 to 4,500 attendees and working on events up to 60,000 attendees. Currently, she leads the global event team at Dremio and their premier community event, Subsurface. Grace Oggudah. Jenn Artura.
. • Branded Event Websites : Create personalized event websites without coding expertise. Mobile EventApp : Enhance attendee experience with schedules, networking features, and interactive content. • Ensuring smooth integration with your existing tools is essential for efficient event management.
Event professionals now have more choices than ever when it comes to event management software. While Voilà offers some attractive features for corporate virtualevent streaming, its platform can be limited for those seeking a complete and seamless event management experience.
Event Website Builder : Drag-and-drop tools for creating branded websites without coding. VirtualEvent Capabilities : Support for webinars and integrations with streaming platforms. Onsite Check-in App : Mobile app for efficient attendee check-in and badge printing.
Virtual and Hybrid Event Support: Integrated live streaming and virtual exhibitor booths. Mobile EventApps: Enhance attendee engagement, navigation, and networking through versatile mobile applications. VirtualEvent Platforms: Facilitates live streaming and virtual exhibitor booths.
We encourage you to conduct your own extensive research before choosing the best event management software. Hopin Analysis Hopin is now part of RingCentral, a US-based software company specializing in virtualevent platform technology. Industry Niche and Scope: What Types of Event Organizers Use Hopin?
Nick, Dustin, and Will share what’s on their minds regarding the events industry in 2021. They review some of the biggest summer 2021 events, Nick and Will talk a little bit about the news surrounding virtualevent platforms, and Dustin speaks his mind about labor shortages in the events industry (and nearly starts a revolution!).
Eventtia: The All-in-One Event Management Software Preferred by Global Brands What Is Eventtia's Event Management Software Platform? Eventtia is a leading event management software provider, delivering advanced solutions for planning, executing, and tracking consumer, corporate, and B2Bevents.
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