Smart Meetings

MARCH 18, 2022

Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . Frank Derby is a Las Vegas-based event marketing strategist and communications expert working with GoldenMFG.

Trade Show 246

Trade Show B2B B2C Training 246

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We are marketing to people.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Eventtia

MAY 7, 2019

Different organizations have different ways of implementing their event marketing strategy. In this article we will look at the types of B2B events organizations can plan to accomplish their goals and objectives.

B2B 97

B2B Events Event Marketing Organization 97

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. One thing to be aware of is not only the changing face of the attendee majority, but their link with market trends.

Benefits 264

Benefits Meeting B2B Social Media 264

Endless Events

JULY 6, 2018

Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World. This includes handling various marketing challenges and inculcating best practices.

Trade Show 214

Trade Show SEO B2B Automation 214

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Endless Events

SEPTEMBER 21, 2018

Plan the event well and you’ll gain the respect of everyone in the organization. eBay Open 2018 Has Some Great B2B Strategies. eBay is not just a pioneer in the field of online selling, it also helped blaze the trail for a new breed of seller events. Events are no longer just venues for networking.

Trade Show 205

Trade Show B2B Entertainment Events 205

Endless Events

AUGUST 17, 2018

This Year’s Event Statistics. Eventbrite has compiled some of the most relevant event statistics across various fronts, from event marketing and promotion to social media and technology. Each section has clear takeaways you can implement, covering well-known areas like email, VR, AR, live streaming, event apps.

Conference 196

Conference Contracts Contracts B2B 196

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. By focusing on how we want the recipient to feel at our events, it will allow us to design activations that foster genuine connection.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Endless Events

APRIL 13, 2023

But then I realized I should have cut it, and we started new marketing tactics.” The Creator Economy: An Untapped Low-Cost Resource Inspired by suggestions on how to cut marketing, Deanna has some valuable and actionable advice for event marketers too. “I In the B2B space, it’s much more approachable.

B2B 177

B2B Events Production Marketing 177

Convene by PCMA

FEBRUARY 24, 2025

Sara Fellows is the senior director of social media and influencer strategy and Keith Campbell is the paid media manager at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Social Media 101

Social Media Media Platform Public Relations 101

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. So, how can event marketers use visuals to drive audience engagement and event attendance? Showing enormous crowds from a pre-COVID event might do more than bring up safety concerns — it might also set false expectations.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

JANUARY 6, 2025

The publicity frenzy was strategically masterminded by Universal Chief Marketing Officer Michael Moses, whose mission was to be just short of obnoxious, as he told theater owners at the films screening. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Convene by PCMA

AUGUST 7, 2023

Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventtia

MAY 17, 2019

CareerCast.com recently ranked event planning as the 6th most stressful job in its 2019 survey. The task required to pull off an event successfully are a tough and demanding job, even for the most seasoned event marketer.

B2B 97

B2B Events Event Planning Event Marketing 97

Endless Events

MAY 8, 2018

snöball event influencer marketing. 15 FREE Influencer Marketing Tools to Find Influencers. 7 Great B2B Influencer Marketing Examples. Influencer Marketing Resources. Canadian guidelines regarding Influencer Marketing. Planners Give Events a Megaphone with Influencer Marketing.

Marketing 174

Marketing Marketing B2B Panel 174

Convene by PCMA

OCTOBER 10, 2022

To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options. Read: Wasted impressions equal wasted money.).

Advertising 105

Advertising Marketing Marketing B2B 105

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”

Conference 194

Conference Marketing Marketing B2B 194

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Prioritize Personalization in Email and Event Marketing. I’m glad you asked.

Promotion 214

Promotion Marketing Marketing Automation 214

Endless Events

MAY 14, 2018

But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. B2B and the Women’s Movement. The Women’s Movement has undoubtedly made an impact on various spheres, and the world of marketing is no exception.

Proposal 201

Proposal Marketing Marketing Social Media 201

Convene by PCMA

APRIL 30, 2024

Event marketers can embrace nostalgia by celebrating milestone years in meaningful ways, creating graphic timeline displays showing the industry’s — and event’s — evolution, and creating museum-like vignettes showcasing vintage technology or products. More Event Marketing Find past event marketing columns in our archive.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place. This guide lists two of the most common marketing tools and how to work with event marketing software.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Social Media 156

Social Media Audience Events Media 156

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.

Event Technology 116

Event Technology Platform Technology Technology 116

Eventtia

MAY 14, 2019

Audio branding can be essential in differentiating your event brand from the rest. So don’t miss this opportunity and start applying it today. This article will show you how.

B2B 91

B2B Events Event Marketing Marketing 91

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.

Attendee 146

Attendee eCommerce B2B Registration 146

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Social Tables

SEPTEMBER 14, 2021

Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Get Started Today.

Social Media 176

Social Media Registration Virtual Events Audience 176

Convene by PCMA

DECEMBER 11, 2024

Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international event marketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.

Trade Show 52

Trade Show Social Media Events Trends 52

Conferences that Work

MAY 27, 2024

She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions.

B2B 96

B2B Conference Booking Benefits 96

Convene by PCMA

NOVEMBER 1, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. On the Web Download Freeman’s “ 2024 Attendee Intent and Behavior ” trends report.

Promotion 59

Promotion Public Relations B2B Audience 59

Eventtia

MAY 31, 2022

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. I’m glad you asked.

Promotion 77

Promotion Marketing Marketing B2B 77

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. that can create virtual or in-person content walls to showcase the digital content from an event. Christine Johnson.

Human Resources 98

Human Resources Public Relations Speakers B2B 98