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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Top-level corporate eventplanning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
Corporate eventplanning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporate events are your thing, check out this week’s roundup of corporate eventplanning ideas for a few tips for organizing these kinds of occasions. B2BEventMarketing Reloaded.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your eventplanning template and checklist.
Have you made resolutions for your 2023 eventplanning? With the return of in-person trade shows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We are marketing to people.
Different organizations have different ways of implementing their eventmarketing strategy. In this article we will look at the types of B2Bevents organizations can plan to accomplish their goals and objectives.
In B2Bmarketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2Beventmarketing essential to your larger marketing strategy and to business success overall.
CareerCast.com recently ranked eventplanning as the 6th most stressful job in its 2019 survey. The task required to pull off an event successfully are a tough and demanding job, even for the most seasoned eventmarketer.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. If all this planning is making you dizzy, it’s best you use our free eventplanning checklist to guide your way. The Six Event Conferences You Need to Keep in Your Calendar.
But then I realized I should have cut it, and we started new marketing tactics.” The Creator Economy: An Untapped Low-Cost Resource Inspired by suggestions on how to cut marketing, Deanna has some valuable and actionable advice for eventmarketers too. “I In the B2B space, it’s much more approachable.
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
And, a majority of marketers agree. In fact, 83% of B2Bmarketers are heavily interested in events, and 80% of marketers believe events and eventmarketing are critical to their company’s success. Prioritize Personalization in Email and EventMarketing. I’m glad you asked.
Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2Bmarketing professionals ranked event engagement as an important KPI for determining an event’s success. Pre-event engagement.
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2Bevents spend 43% of their budgets on marketing and promotion.
you’re looking for the most comprehensive list of eventmarketing, event management, and eventplanning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
If you’re looking for the most comprehensive list of eventmarketing, event management, and eventplanning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Keep reading to learn some of the insights our star-studded panel shared about event industry trends and to access a link to the webinar that you can watch on-demand at any time. The Rise of Conscious Conferencing According to Bizzabo’s The State of In-Person B2B Conferences report, 26.8%
This guide aims to simplify the process by offering a step-by-step framework on how to identify the eventplanning platform that meets your requirements. Types of Event Management Software Eventplanning solutions take multiple forms, catering to different needs and requirements.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
While Bizzabo is a popular choice for eventplanning, it’s a good idea to check out other options to ensure you find the right fit for your needs. Whether you’re an experienced event manager or new to eventplanning, this article will give you the information you need to explore different event management tools.
Whether you possess extensive experience in event management or are a professional without a background in eventplanning, this in-depth exploration provides insights to navigate the diverse landscape of event management solutions. A robust API ecosystem enhances efficiency and reduces manual data entry. Is Cvent a CRM?
Yinka Freeman, owner of Triple Pocket Events, encourages organizers to define ROI as “return on intention” and start the process of strategic eventplanning by answering this question: “What do I want attendees to feel when they leave my event?” — and reverse engineer from there. Wellness matters more than ever.
Eventtia Eventtia is a cutting-edge US-based technology company with thousands of customers around the world, specializing in delivering a highly advanced all-in-one event management solution tailored to consumer events, corporate events, and B2Bevents. Discover more details on Eventtia’s pricing page.
The IBIE team takes a cross-disciplinary approach to eventplanning, ensuring that sales, operations, and education are all aligned with marketing on growth strategies. IBIE targeted attendees interested in adding cannabis-infused baked goods to their product mix with a new pavilion, exhibits, and a dedicated education track.
We encourage you to conduct your own extensive research before choosing the best event management software. As we approach 2024, the demand for robust and feature-rich event management solutions continues to grow. This guarantees you find the perfect match for your upcoming events.
The company specializes in developing event management solutions for B2B conferences. Bizzabo’s dedication extends across various sectors, offering support for in-person, virtual, and hybrid events. We strongly recommend conducting your own research before choosing the best event management platform.
Events focused on client outreach and acquisition, especially in B2B settings, often have more tangible milestones of success. At the very least, the size of the space and event preparations will have an assumed guest count. Unfortunately, these numbers by themselves won’t tell you how successful the event itself is.
We encourage you to conduct your own extensive research before choosing the best event management software. As we step into 2024, the demand for robust and feature-rich event management solutions continues to grow. This article helps you discover the best Whova alternatives and how they compare to this event management platform.
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of eventplanning software to use, and making sure to hit event goals — and that’s just the beginning. Pinpoint Event Success KPIs.
We encourage you to conduct your own extensive research before choosing the best event management software. As we enter 2024, the demand for robust, feature-packed event management solutions is increasing. Each feature enhances different aspects of eventplanning, attendee experience, and overall success.
We encourage you to conduct your own extensive research before choosing the best event management software. As we enter 2024, the demand for robust, feature-packed event management solutions is increasing. Each feature enhances different aspects of eventplanning, attendee experience, and overall success.
This guide aims to simplify the process by offering a step-by-step framework on how to identify the eventplanning platform that meets your requirements. Types of Event Management Software Eventplanning solutions take multiple forms, catering to different needs and requirements.
To triumph in 2024, you must embrace strategic resource allocation — a concept that goes beyond the numbers and delves into the art of putting your event budget where it truly matters. According to our recent State of in-person B2B conferences report, a striking 80.4% Convincing attendees to travel to our event is challenging.
Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.
If you’re unfamiliar with the product then carry on reading, as we’re going to dive deep into how it works, its main features, and then take a look at how it compares with event management software , Eventtia. To connect with the rest of your tech stack, Splash offers integrations with Salesforce, Marketo, Slack and other marketing tools.
So, whether you’re the first revenue marketing hire in your organization or the leader of an established team, our industry experts guarantee you’ll leave with the insights you need to elevate your role. B2B Online EU. Join 1000+ brand founders, marketers and online growth experts for a full day of out-of-office learning.
After overhauling their event strategies to navigate the pandemic rapidly, event professionals are more or less returning to normal. According to a new report from Bizzabo, The state of in-person B2B conferences , 52.1% of event organizers reported increased attendance at their events over the past year.
We strongly advise you to do your own research before choosing the right event management platform. While both Cvent and Whova have developed event-planning solutions, there are significant differences between the two. Is integrating the eventplanning workflow with your existing systems and IT infrastructure essential?
You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%
In an age where eventmarketers increasingly need to prove ROI for every dollar they spend, treating events as a “one-and-done” no longer suffices. To get the biggest bang for their buck, today’s leading event teams work diligently to create, cultivate, and engage robust event communities that stay connected all year round.
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