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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2Bmarketers to execute virtual and/or in-person events for external audiences.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% What is eventtechnology? Think again!
It’s an independent resource meaning it’s a “no-spin zone” for event profs to find neutral information about using tech in events. Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. EventMarketer. MeetingPlay.
Sara Fellows is the senior director of social media and influencer strategy and Keith Campbell is the paid media manager at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2Bevents.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2Bmarketers to execute virtual and/or in-person events for external audiences.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2Bevents.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Plus, we threw in some key insights on trends identified by Gartner® in its inaugural Magic Quadrant™ for EventTechnology Platforms. Keep reading to learn some of the insights our star-studded panel shared about event industry trends and to access a link to the webinar that you can watch on-demand at any time.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
Events focused on client outreach and acquisition, especially in B2B settings, often have more tangible milestones of success. At the very least, the size of the space and event preparations will have an assumed guest count. Unfortunately, these numbers by themselves won’t tell you how successful the event itself is.
Additionally, we are proud to be recognized as the EMEA and UK Enterprise Leader in four categories: Europe Event Management Platforms, EMEA Event Management Platforms, UK Webinar, and EMEA EventMarketing. These honors reflect our dedication to serving diverse global audiences and addressing their unique needs.
Use Subscriber Data to Add Further Personalization You can also use subscriber data to further personalize your email marketing campaign. For example, if you’re holding a B2Bevent, you may have 2 segments: those who are employees and those who are decision-makers and entrepreneurs. Videos, even more.
Event services Whether providing exceptional onsite dining services, high-tech meeting rooms, or event staffing, unique conference centers offer services that outshine competitors. From valet parking to hybrid eventtechnology , the most memorable venues provide products and services that set them apart.
Additionally, we are proud to be recognized as the EMEA and UK Enterprise Leader in four categories: Europe Event Management Platforms, EMEA Event Management Platforms, UK Webinar, and EMEA EventMarketing. These honors reflect our dedication to serving diverse global audiences and addressing their unique needs.
Small and Boutique Meetings | Spring April 21-23, 2024 Montgomery, Texas The premier hosted-buyer event designed to connect top suppliers and destinations with planners looking for creative solutions to elevate their small and boutique-sized meetings in the U.S. Hear from brand-side eventmarketers leading the ultimate three-day conversation.
Eventtia Eventtia is a cutting-edge US-based technology company with thousands of customers around the world, specializing in delivering a highly advanced all-in-one event management solution tailored to consumer events, corporate events, and B2Bevents. Discover more details on Eventtia’s pricing page.
With a magnitude of options to choose, it’s easy to get lost in all of the different eventtechnology out there. You’ve got new products like HopIn, older products like Cvent and Bizzobo, event ticketing platforms like Eventbrite , and more marketing-oriented platforms like Splash. What is Splash? The post Eventtia vs.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Understanding each provider’s expertise is crucial to find the best Cvent competitors.
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. Obviously, we’ve seen some contraction in that area.
You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%
Bizzabo is continuing to strategically invest in people and in the future of eventtechnology. In December 2020, Bizzabo announced a $138 million financing round to meet surging demand for its all-in-one, end-to-end events platform globally, with a focus on enhancing the attendee experience in the hybrid eventsmarket.
For savvy eventmarketers looking to the future, this is a great opportunity to drive more personalized experiences and authentic ways to engage. For example, you can personalize your event based on a contact, which is a specific role such as an event organizer, marketing director, or a CMO. Brandy Sherrer.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Their comprehensive suite of tools caters to events of various scales, from intimate gatherings to large conferences and exhibitions.
To triumph in 2024, you must embrace strategic resource allocation — a concept that goes beyond the numbers and delves into the art of putting your event budget where it truly matters. According to our recent State of in-person B2B conferences report, a striking 80.4% Convincing attendees to travel to our event is challenging.
Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions.
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Pinpoint Event Success KPIs.
In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience. Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% of event organizers have seen growth in registration. Meanwhile, 56.2%
When exploring alternatives to Splash, we will evaluate essential features such as online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When exploring alternatives to Splash, we will evaluate essential features such as online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of eventmarketing.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions.
While multiple technology companies offer digital solutions for B2Bevent management, few are committed to delivering software solutions tailored for consumer and luxury retail events. If it’s needed, event organizers can get in touch with Stova’s support team by opening a ticket.
At the same time, it will enable you to easily share event content on social channels and launch promotional campaigns to drive engagement and attendance. Bizzabo also lets you launch referral and affiliate marketing options to drive more registrations.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
of event attendees agree that mobile event apps are now a vital part of the event experience because they can use them to ask questions and participate in polls during event sessions. of attendees say an in-person B2B conference mobile app can make or break their event experience. Moreover, 56.1%
Keeping attendees engaged throughout the entire event experience is key to achieving event success. According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference.
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