This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
87% of executives believe that live events will be instrumental in their B2Bmarketing strategy Click To Tweet. Turn Your Free Events into Blockbusters. Attendance at free events is difficult to gauge because there are no ticket sales to speak of. Pre-registration numbers may be unreliable.
For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for EventMarketing Another must for email marketing campaigns today is to make them mobile-friendly.
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. eBay Open 2018 Has Some Great B2B Strategies.
A new report from mdg, also not yet published, reveals that 65 percent of registrations come in during the last 10 weeks. All of this means that the two-month period right before an event has become the make-it-or-break-it point for marketers. This is where the power of data science comes in.
In B2Bmarketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2Beventmarketing essential to your larger marketing strategy and to business success overall.
The publicity frenzy was strategically masterminded by Universal Chief Marketing Officer Michael Moses, whose mission was to be just short of obnoxious, as he told theater owners at the films screening. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience.
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2Bmarketing professionals ranked event engagement as an important KPI for determining an event’s success. Utilize social media.
Check-In Tip for a Headache-Free Event. Use an integrated platform that manages all your registration tasks at once. But the debate continues whether “consent” or “legitimate interests” can be best used by eventmarketers when finding a basis to contact those on their mailing lists. B2B and the Women’s Movement.
Running out of trade show ideas for improving your B2Bevents? Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place. This guide lists two of the most common marketing tools and how to work with eventmarketing software.
It’s great that so many event industry blogs now have podcasts too! Eventbrite is a global platform provi ding online eventregistration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. EventMarketer.
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2Bevents spend 43% of their budgets on marketing and promotion.
Gartner defines event technology platforms as “tools that enable B2Bmarketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
Welcome to the 2024 event technology guide! Not sure you need event technology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% Also, don’t forget the virtual venue and event app!
You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%
Use Subscriber Data to Add Further Personalization You can also use subscriber data to further personalize your email marketing campaign. For example, if you’re holding a B2Bevent, you may have 2 segments: those who are employees and those who are decision-makers and entrepreneurs.
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Pinpoint Event Success KPIs.
It specializes in managing virtual events, conferences, trade shows, exhibitions, and corporate events. It provides a comprehensive event management platform and API services to digitize, execute, and measure large-scale events for globally recognized brands. Discover more details on Eventtia’s pricing page.
This guide aims to simplify the process by offering a step-by-step framework on how to identify the event planning platform that meets your requirements. Let’s take them one by one: Specialized Tools Specialized event management tools excel in performing specific functions related to event planning.
Say you want to attribute eventregistrations and you have a registration platform that lives on another domain. If you send an email that directs users to a registration page on your website and they convert, you’d want the conversion to be attributed to the email, right? 2) the way we think about data analysis.
Gartner defines event technology platforms as “tools that enable B2Bmarketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. During the trial, users can create events at no cost and only pay for registrations using Cvent’s PayGo method.
Additionally, we are proud to be recognized as the EMEA and UK Enterprise Leader in four categories: Europe Event Management Platforms, EMEA Event Management Platforms, UK Webinar, and EMEA EventMarketing. These honors reflect our dedication to serving diverse global audiences and addressing their unique needs.
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. We gain all of our revenue through booth sales and sponsorships.
Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more.
Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Read a Convene article looking at event swag through the lens of sustainability. On the Web.
The marketing concept for the International Baking Industry Exposition 2022 helped transform the lobbies and registration area at the Las Vegas Convention Center into an artful celebration of grain-based foods. In fact, baker attendance rose 25 percent compared to IBIE 2019. Here are the ingredients that contributed to that growth.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. It specializes in conferences, trade shows, exhibitions, and corporate events. Discover more details on Eventtia’s pricing page.
If you’re unfamiliar with the product then carry on reading, as we’re going to dive deep into how it works, its main features, and then take a look at how it compares with event management software , Eventtia. Eventmarketing platform vs. online events platform The first difference comes in what the platforms are designed to do.
Planners can promote the venue’s one-of-a-kind design, exceptional services, and other amenities to generate online engagement, which can boost eventregistration and attendance. Create more memorable marketing. Promoting a unique host venue to create eventmarketing that sticks in viewers’ minds.
This guide aims to simplify the process by offering a step-by-step framework on how to identify the event planning platform that meets your requirements. Let’s take them one by one: Specialized Tools Specialized event management tools excel in performing specific functions related to event planning.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Promote early-bird registration. . Facebook event promotion that boosts engagement. With about 2.89
Additionally, we are proud to be recognized as the EMEA and UK Enterprise Leader in four categories: Europe Event Management Platforms, EMEA Event Management Platforms, UK Webinar, and EMEA EventMarketing. These honors reflect our dedication to serving diverse global audiences and addressing their unique needs.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. Eventbrite Created in San Francisco in 2006, Eventbrite focuses on developing specialized solutions for online registration and ticketing solutions.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content