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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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17 Outstanding Event Marketing Examples

Bizzaboo

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

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12 Events That Deliver Unforgettable Attendee Experiences Every Year

Bizzaboo

You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and event marketing examples you can learn from to improve the attendee experience at each event.

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32 Must-have Event Management Software Features

Bizzaboo

You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%

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How To Increase Event Sponsorship ROI

Bizzaboo

In today’s challenging economic environment, events teams must be laser-focused on maximizing event sponsorship ROI. Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios.

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The Ultimate Guide to Conferences for Event Planners in 2024

Bizzaboo

Small and Boutique Meetings | Spring April 21-23, 2024 Montgomery, Texas The premier hosted-buyer event designed to connect top suppliers and destinations with planners looking for creative solutions to elevate their small and boutique-sized meetings in the U.S. Hear from brand-side event marketers leading the ultimate three-day conversation.

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