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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
87% of executives believe that live events will be instrumental in their B2Bmarketing strategy Click To Tweet. Turn Your Free Events into Blockbusters. Attendance at free events is difficult to gauge because there are no ticket sales to speak of. B2BEventMarketing Reloaded.
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
This Year’s Event Statistics. Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology. Each section has clear takeaways you can implement, covering well-known areas like email, VR, AR, live streaming, event apps.
In B2Bmarketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2Beventmarketing essential to your larger marketing strategy and to business success overall.
The publicity frenzy was strategically masterminded by Universal Chief Marketing Officer Michael Moses, whose mission was to be just short of obnoxious, as he told theater owners at the films screening. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.
Specifically in recutting that content to have additional sponsored revenue opportunities in evergreen content. Production and marketing have better opportunities for me to make more revenue.” “I like to think of it as empowering attendees to make their own decisions,” adds Xander. In the B2B space, it’s much more approachable.
What stands out is their focus on leadership and building relationships – whether with your audience or sponsors. This is a really easy-to-read blog with real-world examples that usually focus on events they are currently planning for their clients. EventMarketer. Connect Association.
Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”
Gartner defines event technology platforms as “tools that enable B2Bmarketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Federbush shared with Convene some of those highlights. It was great.’
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2Bmarketing professionals ranked event engagement as an important KPI for determining an event’s success. Get Started Today.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Eventmarketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. that can create virtual or in-person content walls to showcase the digital content from an event. Christine Johnson.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Keep reading to learn some of the insights our star-studded panel shared about event industry trends and to access a link to the webinar that you can watch on-demand at any time. The Rise of Conscious Conferencing According to Bizzabo’s The State of In-Person B2B Conferences report, 26.8%
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5% In Q4 2021, 54.4%
For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.
You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%
Gartner defines event technology platforms as “tools that enable B2Bmarketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Pinpoint Event Success KPIs.
Welcome to the 2024 event technology guide! Not sure you need event technology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% Think again! In fact, according to Bizzabo data , 68.8%
Chris Adderton, vice president of the Council of Supply Chain Management Professionals, says one of the most popular features of his last event was an area on the show floor where participants could pet — and adopt — puppies. Read a Convene article looking at event swag through the lens of sustainability. On the Web.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Promote live-streaming pre-event Q&As or information sessions before going live. Spark a conversation.
Yet in an era of tightening budgets, securing sponsors is harder than ever. Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios.
Eventtia Eventtia is a cutting-edge US-based technology company with thousands of customers around the world, specializing in delivering a highly advanced all-in-one event management solution tailored to consumer events, corporate events, and B2Bevents. Discover more details on Eventtia’s pricing page.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Understanding each provider’s expertise is crucial to find the best Cvent competitors.
The company specializes in developing event management solutions for B2B conferences. Bizzabo’s dedication extends across various sectors, offering support for in-person, virtual, and hybrid events. At the same time, Bizzabo’s solution is mostly tailored for B2Bevents. What is Bizzabo?
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Their comprehensive suite of tools caters to events of various scales, from intimate gatherings to large conferences and exhibitions.
Event teams must be ready to respond to a variety of unexpected issues, such as last-minute changes, technical difficulties, and weather disruptions. This significantly reduces the time and effort required for event planning. event organizers are planning to maintain or increase the number of events they put on in 2024.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions.
While several technology companies offer digital solutions for B2Bevent management, only a few are dedicated to delivering software solutions specifically tailored for consumer and luxury retail events. As an organizer, you can manage all aspects before, during and after your event. appeared first on Eventtia.
For savvy eventmarketers looking to the future, this is a great opportunity to drive more personalized experiences and authentic ways to engage. For example, you can personalize your event based on a contact, which is a specific role such as an event organizer, marketing director, or a CMO. Brandy Sherrer.
Event teams must be ready to respond to a variety of unexpected issues, such as last-minute changes, technical difficulties, and weather disruptions. This significantly reduces the time and effort required for event planning. event organizers are planning to maintain or increase the number of events they put on in 2024.
” Event project management refers to all the efforts involved in planning, managing, and running an event to: Attract as many target attendees as possible Ensuring your guests have a good experience when attending your event Delivering value to your sponsors and partners If it’s a for-profit event, ensuring the event has a good ROI.
To triumph in 2024, you must embrace strategic resource allocation — a concept that goes beyond the numbers and delves into the art of putting your event budget where it truly matters. According to our recent State of in-person B2B conferences report, a striking 80.4% Convincing attendees to travel to our event is challenging.
Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.
It could be that some ideas require resources from a partner or sponsor to execute. Target your marketing. Making events feel smaller and more personal should start with pre-show communications. — map out the attendee journey and identify key touchpoints where activations can be implemented.
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