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Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
This will involve training employees or even recruiting people to train up and show the ropes of how the show will run. Well-trained staff don’t need as much training and you can usually trust them to go into the trade show and one-to-one engagement without extensive education. Customer Service Enhancement.
As a B2B SaaS leader, you know that trade shows are more than just a flashy booth and some branded swag. In this guide, we’ll walk you through a proven framework for full-funnel trade show marketing success. Show leadership how eventmarketing drives real results, and use that insight to justify future investments.
And of course, make sure your staff is trained to give a five-star check-in experience, setting the right tone for the process. Remember, your brand image hinges on this part of the event! Make sure your staff is trained to give a five-star check-in experience. Not Yet Sold on Event Tech? B2B and the Women’s Movement.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. so you can expect to hear them discussed together: Blockchain If eventmarketers start experimenting with NFTs or cryptocurrency, they’ll rely on blockchain technology to power it all.
Build trust and differentiate your brand at the largest digital marketing forum for financial services in the western U.S. B2BMarketing Exchange. The original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking. Louis, MO.
You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and eventmarketing examples you can learn from to improve the attendee experience at each event.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
Use Subscriber Data to Add Further Personalization You can also use subscriber data to further personalize your email marketing campaign. For example, if you’re holding a B2Bevent, you may have 2 segments: those who are employees and those who are decision-makers and entrepreneurs. Videos, even more.
So, whether you’re the first revenue marketing hire in your organization or the leader of an established team, our industry experts guarantee you’ll leave with the insights you need to elevate your role. B2B Online EU. Join 1000+ brand founders, marketers and online growth experts for a full day of out-of-office learning.
These companies leverage Cvent’s platform to streamline event planning, enhance attendee engagement, and measure event success. Healthcare: Assisting organizations in managing medical conferences, trainingevents, and patient education workshops. Is Cvent a CRM? Discover more details on Eventtia’s pricing page.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. What support and training resources are indispensable?
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Eventtia Eventtia is a cutting-edge US-based technology company with thousands of customers around the world, specializing in delivering a highly advanced all-in-one event management solution tailored to consumer events, corporate events, and B2Bevents. Discover more details on Eventtia’s pricing page.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Healthcare: Assisting organizations in managing medical conferences, trainingevents, and patient education workshops.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions.
Small and Boutique Meetings | Spring April 21-23, 2024 Montgomery, Texas The premier hosted-buyer event designed to connect top suppliers and destinations with planners looking for creative solutions to elevate their small and boutique-sized meetings in the U.S. Hear from brand-side eventmarketers leading the ultimate three-day conversation.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. What support and training resources are indispensable?
While several technology companies offer digital solutions for B2Bevent management, only a few are dedicated to delivering software solutions specifically tailored for consumer and luxury retail events. As an organizer, you can manage all aspects before, during and after your event.
The company specializes in developing event management solutions for B2B conferences. Bizzabo’s dedication extends across various sectors, offering support for in-person, virtual, and hybrid events. At the same time, Bizzabo’s solution is mostly tailored for B2Bevents. What is Bizzabo?
In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience. Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% of event organizers have seen growth in registration. Meanwhile, 56.2%
Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
Integrated Event Management Systems Standalone scheduling tools focus on managing event schedules, offering simplicity and dedicated functionality. If you go this route, you’ll have to cobble together a tech stack to handle eventmarketing, sponsor management, and event networking.
For savvy eventmarketers looking to the future, this is a great opportunity to drive more personalized experiences and authentic ways to engage. For example, you can personalize your event based on a contact, which is a specific role such as an event organizer, marketing director, or a CMO. Brandy Sherrer.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
To triumph in 2024, you must embrace strategic resource allocation — a concept that goes beyond the numbers and delves into the art of putting your event budget where it truly matters. According to our recent State of in-person B2B conferences report, a striking 80.4% Convincing attendees to travel to our event is challenging.
As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. It’s not that it’s a train wreck. It was great.’
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions.
When exploring alternatives to Splash, we will evaluate essential features such as online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When exploring alternatives to Splash, we will evaluate essential features such as online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. Pubcon provides tactical resources and insights that can help businesses reach their marketing goals and should be a must-attend for any marketer. This conference will also take place on September 26 - 27, 2023.
Integrated Event Management Systems Standalone scheduling tools focus on managing event schedules, offering simplicity and dedicated functionality. If you go this route, you’ll have to cobble together a tech stack to handle eventmarketing, sponsor management, and event networking.
While multiple technology companies offer digital solutions for B2Bevent management, few are committed to delivering software solutions tailored for consumer and luxury retail events. Additionally, they can access training courses to enhance their understanding of key product features.
Combining clarity, relevance, and a mix of engaging content will enable you to create poll questions that maximize participation and contribute positively to the event experience. We asked ChatGPT to come up with 10 questions to ask at a B2B conference on cybersecurity, and here’s what it said: 1. Use an AI chatbot for inspiration.
With the advent of remote work and the necessity for socially distant events, virtual event software has become an indispensable tool for businesses, organizations, and individuals seeking to connect and communicate. It provides a variety of features that make it easy to host interactive, engaging, and entertaining virtual events.
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