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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
Following an analysis of its events in 2023, Bizzabo found a 389% increase in leads generated by exhibitors at events powered by Klik, compared to non-Klik events of similar size and scope. Organizers have spoken — maximizing sponsor and exhibitor ROI is more crucial than ever.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% What is eventtechnology? Think again!
What better way to learn more about the exciting world of eventtechnology than listening to an awesome product spotlight episode of the Event Tech Podcast? Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtual event management platform.
Following an analysis of its events in 2023, Bizzabo found a 389% increase in leads generated by exhibitors at events powered by Klik, compared to non-Klik events of similar size and scope. Organizers have spoken — maximizing sponsor and exhibitor ROI is more crucial than ever.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
What stands out is their focus on leadership and building relationships – whether with your audience or sponsors. It’s an independent resource meaning it’s a “no-spin zone” for event profs to find neutral information about using tech in events. Connect Association. MeetingPlay. Campaignlive.
After meeting planners scrambled to add needed technology functionality over the last three years, and event tech companies developed, bought or merged their way to enhanced platforms, many meeting professionals may find themselves with redundant, siloed, or outdated technology.
According to Bizzabo data around events on our platform, in fact, 20.9% 35% of events in 2022 will be hybrid, based on a survey of 8,227 marketers ( Statista , 2022). 68% of event professionals are looking for hybrid eventtechnology that supports both in-person and virtual events ( Bizzabo , 2020).
B2BEvents: Events for professionals meaning to meet other professionals, network and make business. These events can take different forms: In-person Events: People, speakers and companies meeting on-site in a dedicated venue. Especially for consumer events and large B2Bevents.
Today, we’re incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2BEvent Management Technology, Q1 2023 report. We share this recognition with them as we continue to shape the future of events together.”
Today, we’re incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2BEvent Management Technology, Q1 2023 report. We share this recognition with them as we continue to shape the future of events together.” Since then, eventtechnology needs have evolved meaningfully.
Case in point: On the Bizzabo platform, 51% of events in January 2023 were virtual. of event marketers work with a production services company to help execute virtual events ( Bizzabo , 2020) 93% of event professionals plan to invest in virtual events moving forward ( Bizzabo , 2020) 80.2%
Plus, we threw in some key insights on trends identified by Gartner® in its inaugural Magic Quadrant™ for EventTechnology Platforms. Keep reading to learn some of the insights our star-studded panel shared about event industry trends and to access a link to the webinar that you can watch on-demand at any time.
Using Reactive AI to Build Better Event Experiences In the event world, reactive AI makes content easier to consume, speeds information delivery, and generates better ROI for exhibitors and sponsors. Answer common questions, offer recommendations, and drive engagement.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5% In Q4 2021, 54.4%
We’re excited to announce two significant updates to Klik Experiential, Bizzabo’s wearable eventtechnology for B2B conferences and flagship events. Today, we’re releasing The Edge — our sleekest SmartBadge™ yet — and introducing a new standalone option for event professionals: Klik à la Carte.
You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%
We’re excited to announce a 40% increase in in-person events hosted on the Event Experience Operating System in the first half of 2023 compared to the same period in 2022. of organizers say they plan to schedule more or the same number of in-person B2Bevents next year, according to a recent survey.
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Read “ What is Event Management?
As event organizers look for new ways to plan and execute events that matter, these small-scale gatherings are redefining the way we think about meetings and conferences. Adaptable and Creative Formats The smaller scale of micro-events allows for more creativity and flexibility in their format.
Last week, the eventtechnology space celebrated a significant milestone: Gartner® released its first-ever Magic Quadrant™ for eventtechnology platforms — a moment that marks the growth of our market and the triumphant return of in-person events as a go-to marketing channel. So, what’s next for eventtechnology ?
Eventtia Eventtia is a cutting-edge US-based technology company with thousands of customers around the world, specializing in delivering a highly advanced all-in-one event management solution tailored to consumer events, corporate events, and B2Bevents. Discover more details on Eventtia’s pricing page.
The company focuses on defining the future of events by providing event software tailored for B2B conferences. Industry Niche and Scope Bizzabo specializes in the event management industry, with a specific focus on B2B conferences and events. Pricing is tiered based on event size and features.
Top 6 Reasons To Switch Event Management Software In our fast-changing digital world, event management is also trying to be as innovative and efficient as possible. Bizzabo’s 2023 State of in-person B2B conferences report revealed that 67.4% Event Organizer State of in-person B2B conferences report 2023 4.
Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. However, according to research by Forrester, only 18% of eventtechnology providers say their clients can measure their return on investment (ROI). The good news: Technology is available to lend a hand.
Clients can also opt for premium modules and enterprise-level features and services, including white labeling, custom URLs, SMS alerts, extended API use, email domains, additional admin users, B2B matchmaking, additional sponsors, and premium support. Its mission is to define the future of events, focusing on B2B conferences.
Clients can also opt for premium modules and enterprise-level features and services, including white labeling, custom URLs, SMS alerts, extended API use, email domains, additional admin users, B2B matchmaking, additional sponsors, and premium support. Its mission is to define the future of events, focusing on B2B conferences.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including: White labeling Custom URLs SMS alerts Extended API use Email domains Additional admin users B2B matchmaking Additional sponsors Premium support For more information, you may visit Eventtia’s pricing page.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including: White labeling Custom URLs SMS alerts Extended API use Email domains Additional admin users B2B matchmaking Additional sponsors Premium support For more information, you may visit Eventtia’s pricing page.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including: White labeling Custom URLs SMS alerts Extended API use Email domains Additional admin users B2B matchmaking Additional sponsors Premium support For more information, you may visit Eventtia’s pricing page.
For example, you can personalize your event based on a contact, which is a specific role such as an event organizer, marketing director, or a CMO. What is the difference between event personalization and an account-based marketing (ABM) strategy? Pre-event Data. Read the full ServiceTitan story.). Early Bird.
To triumph in 2024, you must embrace strategic resource allocation — a concept that goes beyond the numbers and delves into the art of putting your event budget where it truly matters. According to our recent State of in-person B2B conferences report, a striking 80.4% Convincing attendees to travel to our event is challenging.
of event attendees agree that mobile event apps are now a vital part of the event experience because they can use them to ask questions and participate in polls during event sessions. of attendees say an in-person B2B conference mobile app can make or break their event experience. Moreover, 56.1%
During the event, board members participate in strategic discussions regarding company matters, including financial developments, changes in policy, company progress, and the current state of affairs. In addition to discussing updates, members often outlay upcoming plans, projects, and processes that will occur before the next meeting.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including: White labeling Custom URLs SMS alerts Extended API use Email domains Additional admin users B2B matchmaking Additional sponsors Premium support For more information, you may visit Eventtia’s pricing page.
The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. Introduction For an organization, good events are good culture and good business.
Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.
Emphasizing its commitment, Bizzabo’s core mission, as outlined on its website, revolves around pioneering the future of events with specialized B2B conference-centric event software. Industry Niche and Scope Bizzabo carves its niche in the event management industry, specializing specifically in B2B conferences and events.
As articulated on its website, Bizzabo’s primary mission revolves around defining the future of events by offering specialized event software tailored for B2B conferences. Industry Niche and Scope Bizzabo specializes in the event management industry, specifically emphasizing B2B conferences and events.
Emphasizing its commitment, Bizzabo’s core mission, as outlined on its website, revolves around pioneering the future of events with specialized B2B conference-centric event software. Industry Niche and Scope Bizzabo carves its niche in the event management industry, specializing specifically in B2B conferences and events.
As articulated on its website, Bizzabo’s primary mission revolves around defining the future of events by offering specialized event software tailored for B2B conferences. Industry Niche and Scope Bizzabo specializes in the event management industry, specifically emphasizing B2B conferences and events.
Keeping attendees engaged throughout the entire event experience is key to achieving event success. According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference.
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