This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. Record and sponsor your breakout sessions. Raise your registration fee.
” Lean On Your Sponsors. “You will have to figure out how to increase your sponsorships and potentially get your sponsors on board with the advertising itself and maybe co-brand some of your advertising. “The equivalent of these solutions for B2B would be interesting. They create some urgency around it.
Whether they’re exhibitors, sponsors, vendors, the B2B partners that are interested in these live events, how to better match them with the live event organizers and with the event properties” “The other piece of what we do is, we have a marketplace”, he continues. “We call it a sponsorship marketplace.
87% of executives believe that live events will be instrumental in their B2B marketing strategy Click To Tweet. Pre-registration numbers may be unreliable. B2B Event Marketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy.
A new report from mdg, also not yet published, reveals that 65 percent of registrations come in during the last 10 weeks. Here are three steps to address this challenge: Analyzing Registration Before you can figure out who hasn’t registered yet, you need to take a look at who has. This is where the power of data science comes in.
B2B marketing budgets, and finally, branding. ” Exhibitors & Sponsors At Virtual Events. “From a business perspective, one of the biggest opportunities for growth for us has been events like Stephanie’s that bring in sponsors and exhibitors. ” Talking about perfecting the art of event timelines !
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. It helps with things like managing registrations, selling tickets, and promoting your event.
A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Utilize social media.
Consider extending your reach with collaborators through sponsored content, barter campaigns, emails and promotional offerings and think about breaking out of the bubble by considering companies, influencers, and audiences that arent immediately obvious. Not all press is good press. Target Ad With Wicked Star Cynthia Erivo
Event marketing can be B2C or B2B in nature. B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. In B2B event marketing (i.e. Event Launch and Registration.
Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Available separately or as part of Bizzabo’s Event Experience OS, Klik can be integrated into any event registration system, with full support from Bizzabo’s team of onsite experts.
B2B Events: Events for professionals meaning to meet other professionals, network and make business. Especially for consumer events and large B2B events. What’s the right digital experience for attendees, sponsors and speakers? Check-in apps with QR code for smooth registration and attendance tracking.
82% of B2B marketers believe that attendee engagement is a key KPI for event success. From an event’s name and logo to sponsors and swag, branding design will help you create an event experience that’s all your own. They also prioritize staying within budget and gaining registrations. Event Branding Design.
Eventbrite is a global platform provi ding online event registration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. What stands out is their focus on leadership and building relationships – whether with your audience or sponsors.
The benchmarks are comprised of a combination of post-event and on-site surveys among mainly medium and large B2B trade shows — 21,269 completed surveys,” Joe Federbush, EVOLIO Marketing’s president and chief strategist, told Convene. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities.
In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.
Consider these findings from our State of in-person B2B conferences report : 68.9% This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface.
of attendees say the in-person B2B conference mobile app can make or break their event experience ( Bizzabo , 2023) 52.7% Can I monitor event registration and campaign performance in real time? How many payment processors/types does your registration platform support? Are there options to promote sponsors and exhibitors?
Using Reactive AI to Build Better Event Experiences In the event world, reactive AI makes content easier to consume, speeds information delivery, and generates better ROI for exhibitors and sponsors. Anticipating Change With AI rapidly gaining trust over search engines, attendees will soon make registration decisions by asking AI.
It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. They ensure that all these elements are well-organized and run smoothly.
Organizers have spoken — maximizing sponsor and exhibitor ROI is more crucial than ever. This technology enhances attendee engagement and significantly amplifies results for exhibitors and sponsors. Klik facilitates an instant exchange of contact information, enhancing user experience and encouraging more natural networking.
Although some folks are most interested in growing sales pipelines, others care more about discovering new opportunities, increasing registrations, and driving brand awareness. To accomplish this, look at figures like total registrants, attendees, marketing qualified leads (MQLs), and attendee satisfaction (via NPS scores).
of event organizers were able to reach a wider audience with virtual events ( Bizzabo , 2020) 54% of virtual event registrants convert to virtual attendees. of event organizers were able to reach a wider audience with virtual events ( Bizzabo , 2020) 54% of virtual event registrants convert to virtual attendees.
Today, we’re incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. Learn why Forrester named Bizzabo a Leader in The Forrester Wave: B2B Event Management Technology, Q1 2023.
We talked to Alon Alroy, chief marketing officer with the B2B conference software company Bizzabo to find out how to build a tech stack that delivers results. Customization: Tailor your dashboard to display the metrics that matter most to your organization, such as registration to attendance rate, ticket revenue generated, MQLs, etc.
Today, we’re incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. In early 2021, Bizzabo was named a Forrester Wave Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021.
According to Bizzabo data, 97% of B2B marketers believe in-person events play a critical role in achieving business outcomes. Meanwhile, Forrester found that B2B companies allocate as much as 40% of their budgets to events ! Here are a few examples: Registrations from target accounts. Onsite event registration software.
Slack is one of the fastest B2B companies in growth ever. “Let’s say that we’re walking into the conference right now and we are told by the people at registration, go ahead and launch the Mixtroz app. So I find that fascinating. ” The Power Of Connections & Networking. I would launch the application.
Consider this data from our State of in-person B2B conferences report : 68.9% Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Consider these data points from our State of in-person B2B conferences report: 67.5% Welcome to the 2024 event technology guide!
Organizers have spoken — maximizing sponsor and exhibitor ROI is more crucial than ever. This technology enhances attendee engagement and significantly amplifies results for exhibitors and sponsors. Klik facilitates an instant exchange of contact information, enhancing user experience and encouraging more natural networking.
We’re excited to announce two significant updates to Klik Experiential, Bizzabo’s wearable event technology for B2B conferences and flagship events. It can be integrated into any event registration system, with full support from Bizzabo’s team of onsite experts.
Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Available separately or as part of Bizzabo’s Event Experience OS, Klik can be integrated into any event registration system, with full support from Bizzabo’s team of onsite experts.
Not only did this experience delight and revitalize attendees, it caught the attention of sponsors, igniting a fierce competition to lock down sponsorship for the following year. And all the puppies were adopted by show end! Experiential expectations increase. Attendees want experiences that are seamless, engaging, and intuitive. On the Web.
What is Event Management Software Event management software is an essential tool that supports all aspects of event planning, from online registration and ticketing to attendee management and reporting. Here’s a list of specialized tools to consider: Online registration and ticketing platforms are invaluable tools for event planners.
Eventtia Eventtia is a cutting-edge US-based technology company with thousands of customers around the world, specializing in delivering a highly advanced all-in-one event management solution tailored to consumer events, corporate events, and B2B events. Since its establishment in 2014, Eventtia has been a trailblazer in innovation.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, event marketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. This insight helps understand the provider’s expertise.
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. During the trial, users can create events at no cost and only pay for registrations using Cvent’s PayGo method.
Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. Registration is free for IT professionals. Registration is free and exclusive to IT professionals. Registration is free and exclusive to IT professionals. “CIO
The company specializes in developing event management solutions for B2B conferences. At the same time, Bizzabo’s solution is mostly tailored for B2B events. According to Footlight International representatives, “Eventtia is a well-rounded tool that helps event organizers, attendees, and sponsors maximize their event experience.
of organizers say they plan to schedule more or the same number of in-person B2B events next year, according to a recent survey. Both INBOUND and Elevate Festival have integrated Klik Experiential, Bizzabo’s wearable event technology, creating a seamless and sustainable attendee and sponsor experience. ” Want to get to know Will?
Clients can also opt for premium modules and enterprise-level features and services, including white labeling, custom URLs, SMS alerts, extended API use, email domains, additional admin users, B2B matchmaking, additional sponsors, and premium support. Discover more details on Eventtia’s pricing page.
So, how do you find the right sponsors for your event? Instead of blindly targeting everyone and anyone who could be potential sponsors, it’s important to focus your time and resources well by targeting only those with a high likelihood of sponsoring the types of events you are currently doing.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. Juggling these tasks is only possible when teams collaborate effectively and respond to problems swiftly.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content