Endless Events

AUGUST 17, 2018

B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Watch Out for These B2B Tactics. Event marketing in the B2B landscape is a bit different from other segments, but the techniques used are fairly similar. The numbers are in for this year!

Conference 196

Conference Contracts Contracts B2B 196

Smart Meetings

NOVEMBER 17, 2022

Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component. The sponsors love it. Watch the entire webinar here. F2F with a Side of Digital. Jennifer O’Grady. Exhibitors need it, want it and are excited to be connecting with their customers again face-to-face,” said O’Grady.

Platform 246

Platform Meeting B2B Trade Show 246

Smart Meetings

APRIL 7, 2023

The same goes for sponsors and exhibitors. When it comes to mergers and consolidation, the two big ones that recently closed— Informa’s acquisition of B2B Events company Tarsus in early March for $940 million and Blackstone’s acquisition of Cvent for $6.4 The networking is the point.

Travel 246

Travel Travel Banking B2B 246

ITA Group

DECEMBER 3, 2020

6 Tactics to Kickstart B2B Customer Loyalty Marketing. The Importance of B2B Customer Loyalty Program. Upkeep and fine-tuning of your relationships between you and your B2B customers is imperative. Here are six B2C loyalty marketing tactics to include with your B2B strategy. The Best B2B Loyalty Programs Do the Research.

B2B 69

B2B B2C Marketing Marketing 69

Endless Events

FEBRUARY 23, 2018

Otherwise, you’ll not only make more work for yourself, you might also p**s off a few attendees (and even sponsors). Convention Centers Ditching Consumer Shows for B2B Events. Venue Sourcing 101. An event’s success is often tied to its venue. What does it take to create a great marketing activation event? Click To Tweet.

Events 233

Events Automation Venue Certification 233

Eventtia

JUNE 30, 2022

Sponsor-Exhibitor virtual stands: Besides having their own on-site stand, Sponsors and exhibitors were able to showcase their offer and connect with potential business partners through their virtual stands. Going Hybrid and Running an Impactful B2B Event appeared first on Eventtia. We can see how it will grow in the region.”.

B2B 77

B2B Airlines Sponsors Tourism 77

Endless Events

APRIL 13, 2023

Specifically in recutting that content to have additional sponsored revenue opportunities in evergreen content. Events really don’t leverage influencer marketing mostly because I think the understanding of what influencer marketing is in the B2B context isn’t obvious,” continues Nick. “In In the B2B space, it’s much more approachable.

B2B 177

B2B Events Production Marketing 177

Endless Events

APRIL 21, 2023

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. I have a 15-year history of entrepreneurship, but not in the B2B space,” says Isaac. “I I didn’t know anything about partnerships at B2B SaaS companies.

Conference 194

Conference Marketing Marketing B2B 194

Smart Meetings

JUNE 21, 2022

MH is releasing its first set of physical NFTs at the fourth annual NFT.NYC event , which began yesterday, June 20, and ends June 23—and it’s also a sponsor of—in the form of rings, as opposed to digital key cards, it’s most common form. “We Guests who hold their NFT for one year receive gold status. What Does This Mean for You?

Planner 246

Planner B2C Hospitality Remote 246

Convene by PCMA

APRIL 21, 2024

The benchmarks are comprised of a combination of post-event and on-site surveys among mainly medium and large B2B trade shows — 21,269 completed surveys,” Joe Federbush, EVOLIO Marketing’s president and chief strategist, told Convene. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities.

Sponsors 59

Sponsors Trade Show Events Prospect 59

Convene by PCMA

JANUARY 6, 2025

Consider extending your reach with collaborators through sponsored content, barter campaigns, emails and promotional offerings and think about breaking out of the bubble by considering companies, influencers, and audiences that arent immediately obvious. Not all press is good press. Target Ad With Wicked Star Cynthia Erivo

Marketing 59

Marketing Marketing Social Media Public Relations 59

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 116

Event Technology Platform Technology Technology 116

Endless Events

OCTOBER 26, 2018

With challenges like visiting sponsor booths, posting photos with a conference hashtag, answering questions about keynote speakers, and finding attendees who share the same interests, scavenger hunts can be an extremely effective tool in increasing attendee and exhibitor engagement. Answer a multiple choice question about the keynote speaker.

Networking 317

Networking Events Conference Attendee 317

Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. The post Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success appeared first on Bizzabo.

B2B 59

B2B Event Planning Conference Logistics 59

Endless Events

SEPTEMBER 13, 2022

82% of B2B marketers believe that attendee engagement is a key KPI for event success. From an event’s name and logo to sponsors and swag, branding design will help you create an event experience that’s all your own. They intentionally leverage event creative to orchestrate unique experiences that stick with attendees.

Consulting 177

Consulting Events Seminar B2B 177

Bizzaboo

MARCH 20, 2023

Today, we’re incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. Learn why Forrester named Bizzabo a Leader in The Forrester Wave: B2B Event Management Technology, Q1 2023.

B2B 52

B2B Technology Technology Management 52

Bizzaboo

MARCH 20, 2023

Today, we’re incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. In early 2021, Bizzabo was named a Forrester Wave Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021.

B2B 52

B2B Technology Technology Management 52

Eventtia

NOVEMBER 7, 2024

B2B Events: Events for professionals meaning to meet other professionals, network and make business. Especially for consumer events and large B2B events. What’s the right digital experience for attendees, sponsors and speakers? Trade Shows and Expos : Bringing together industry leaders and customers.

Management 118

Management Speakers Logistics B2B 118

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience.

Social Media 176

Social Media Registration Virtual Events Audience 176

Travel Daily Media

AUGUST 25, 2024

Over the three-day event, ITE HCMC will facilitate 10,000 B2B meetings tailored to participants’ business needs, ensuring optimal matchmaking and maximizing outcomes. This growth underscores ITE HCMC’s role as a key platform for international business connections.

Tourism 81

Tourism Tourism Airlines Sponsors 81

Convene by PCMA

JULY 15, 2024

Using Reactive AI to Build Better Event Experiences In the event world, reactive AI makes content easier to consume, speeds information delivery, and generates better ROI for exhibitors and sponsors. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

SEO 111

SEO Retail Public Relations B2B 111

Eventtia

JANUARY 15, 2025

Whether you’re planning corporate, consumer, or B2B events, the checklist simplifies every step of the process. Example : A B2B manufacturing company hosts a private dinner for key clients and potential partners. Stronger Partnerships : Sponsors saw better visibility and lead gen thanks to targeted ads within the conference app.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Convene by PCMA

OCTOBER 9, 2023

If we believe price sensitivity is a concern for our audience, we may experiment with a one-day sponsored promotion. Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

AUGUST 22, 2022

For instance, California human resources association PIHRA invited speakers and sponsors of its 2022 California HR Conference, held in May in Anaheim, to write guest articles for PIHRA News, which resulted in several pieces that resonated with the audience, such as “Return to Work and COVID-19.”.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Smart Meetings

DECEMBER 1, 2023

We talked to Alon Alroy, chief marketing officer with the B2B conference software company Bizzabo to find out how to build a tech stack that delivers results. Q: Why is it so important that meeting professionals assess their tech stack now?

Event Technology 147

Event Technology B2B Technology Technology 147

Endless Events

DECEMBER 16, 2019

Slack is one of the fastest B2B companies in growth ever. I would then see a branded screen that is branded for the conference or whoever is sponsoring the app at this conference. So I find that fascinating. ” The Power Of Connections & Networking. I would launch the application. We would then do a virtual name tag.

Networking 194

Networking Events Conference Platform 194

Bizzaboo

MAY 27, 2024

The Rise of Conscious Conferencing According to Bizzabo’s The State of In-Person B2B Conferences report, 26.8% Recently, he expanded his relationship with Bizzabo by deploying Klik’s wearable tech to capture even more data, with the added benefits of improving lead generation for sponsors and making his event more sustainable.

Sustainability 110

Sustainability Events Panel Trends 110

Social Tables

FEBRUARY 13, 2017

This works especially well for building your B2B brand in your industry. Look into local industry associations that you can be a part of and volunteer to sponsor one of the events. Volunteer Your Time. Networking is the quickest way to meet other event professionals in a position to refer business to your company.

Event Planning 99

Event Planning Social Media Vendor B2B 99

Bizzaboo

OCTOBER 18, 2023

Consider these findings from our State of in-person B2B conferences report : 68.9% Bizzabo’s branded mobile app also offers on-screen branding opportunities for sponsors, which can help drive additional revenue. You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy.

Management 110

Management Sponsors Registration Speakers 110

Bizzaboo

APRIL 3, 2023

In fact, hybrid events were named a continued priority for the industry in the Forrester Wave™: B2B Event Management Technology, Q1 2023 report. We’ve compiled a list of marketing and event statistics to inspire your event strategy or as fodder for your next event marketing presentation to get buy-in from key stakeholders.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Bizzaboo

AUGUST 3, 2023

of attendees say the in-person B2B conference mobile app can make or break their event experience ( Bizzabo , 2023) 52.7% Attendees, sponsors, and partners should be able to access your event website and have an intuitive experience across desktops, tablets, and mobile devices, regardless of whether they’re using Apple or Android.

Management 98

Management Registration Vendor Event Apps 98

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 69

Event Technology Platform Technology Technology 69

Travel Daily Media

AUGUST 7, 2024

The event plans to host over 10,000 business meetings, providing valuable opportunities for direct B2B interactions between global and Vietnamese tourism businesses.

Airlines 96

Airlines Tourism Tourism Sustainability 96

Bizzaboo

SEPTEMBER 20, 2023

In our recent State of in-person B2B conferences report , 26.8% On that note, 13% of event organizers identified DE&I as a major challenge in planning their most recent B2B conference. ☐ Talk to attendees, sponsors, and speakers directly for anecdotal and direct feedback. 1 priority, and 31.2% said they’re their No.

Sustainability 105

Sustainability Management Transportation Events 105

Bizzaboo

FEBRUARY 27, 2023

It also helps to compare registration data to event check-ins and explore sponsor and exhibitor booth scans. Markletic’s report says that 86% of B2B organizations achieve a positive ROE for their hybrid events seven months after the event date. You can leverage all of this data to enhance your event strategy for the future.

Trade Show 111

Trade Show Registration Events B2B 111