Smart Meetings
MARCH 18, 2022
Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . Frank Derby is a Las Vegas-based event marketing strategist and communications expert working with GoldenMFG.
Eventtia
JANUARY 2, 2023
Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend. In B2B event marketing (i.e.
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ITA Group
DECEMBER 3, 2020
While the B2C world has been employing customer loyalty tactics for decades—such as your credit card that generates airline miles—the B2B world hasn’t quite caught up to speed. And, as one Forrester report finds , applying tactics that work well in a B2C setting may not be as much of a stretch in B2B situations as you think.
AltexSoft Travel
MARCH 2, 2020
Today DMCs function as a single point of contact for their B2B and B2C clients. Calls and emails: personal communication between small DMCs and agencies. Another small DMC – Adios Adventure Travel – that operates in South America, also sticks to phone and email communication. How travel agents can interact with DMCs.
AltexSoft Travel
MAY 8, 2020
In the next sections, we’ll explore how IBEs vary based on: business model (B2C, B2B, and B2E), type of a travel company (direct supplier or reseller), specifics of products offered (flights, hotels, car rentals, etc). IBE business models: B2C, B2B and B2E. B2C booking engines for OTAs and leisure travelers.
Social Tables
JUNE 1, 2023
Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. Follow-up with attendees after the event Open a new communication loop with attendees after the event wraps.
Social Tables
APRIL 23, 2019
Focus on one key hook to clearly communicate your best selling point. Since this type of b2c event is all about having fun and enjoying good food, a cute event name like this one is very fitting. But when you boil them all down, these are the three main guidelines for any good event name: It explains what it is.
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