This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Back to Basics Covid-19 may have stopped the meetings industry in its tracks for a time, but the Bizzabo survey shows attendees and event planners are ready and waiting to connect again. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences?
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. Watch These Event Marketing Metrics. AI and EventApps: Are They the Future? First of all, you should have a capable technology stack to handle all the elements at play. Click To Tweet.
Before beginning the planning process, it is important for you to settle on a goal for your event. Will your event be a B2B or B2C? If you are organizing these events yourself, another important step would be to settle on the key performance indicators (KPI) for your team to better assess your event once its finished.
Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. The MeetingPlay blog is an exploration of event technology – perfectly fitting for an eventapp company! At first glance, you might not think Campaign has much to do with event planning.
He has helped define Cramer’s technology offerings and manages a team of event technology specialists, providing solutions in virtual events, webcasting and streaming video, podcasts, eventapps, and other experiential technologies that enhance the event experience — both online and inside ballroom. Grace Oggudah.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content