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Back to Basics Covid-19 may have stopped the meetings industry in its tracks for a time, but the Bizzabo survey shows attendees and event planners are ready and waiting to connect again. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences?
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. The MeetingPlay blog is an exploration of eventtechnology – perfectly fitting for an eventapp company! At first glance, you might not think Campaign has much to do with event planning.
Senior Director, Creative Technology, Cramer. Vincent Higgins is an eventtechnology expert with more than 20 years of experience in the industry. Currently, he leads Cramer’s Creative Technology team. Throughout his career, he has learned the importance of pivoting quickly to adapt to ever-changing technology.
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